25/11/2025
This couple thought their investments were “good.”
But, they were bleeding thousands in hidden costs. 💰😳
Last week, I met with a couple in their 40s — originally from the UK, now living in Switzerland. Great incomes, two toddlers, a sizeable inheritance. On paper, everything looked solid:
She had UK real estate + a financial advisor.
He had an online brokerage account.
Both had big Swiss banks behind them.
Sounds bulletproof, right?
Except it wasn’t.
In one session, we uncovered that thousands were quietly disappearing every single year and they had no idea where the money was going.
Here’s what showed up when we put their entire cross-border wealth picture together:
➡️ Hidden fees everywhere across their accounts
➡️ Far too little risk for their age and wealth
➡️ Pension money just sitting there, doing nothing
➡️ Zero coordination across countries, currencies, and goals
And here’s what we fixed, fast:
1️⃣ Built five investment buckets aligned to their goals
2️⃣ Optimized their fee structure + diversified properly across regions
3️⃣ Activated pension investments they didn’t even know they needed
The outcome?
A cleaner, cheaper, smarter wealth setup and a plan that finally grows with their life, not against it.
This is so common with cross-border clients. Their assets are everywhere: UK, CH, EU, offshore but no one is looking at the full picture. And many advisors would rather push products with fat commissions than do real, strategic work.
So yes… this is where I come in. 💜
Someone who actually understands multi-country wealth and puts you first.
Have you ever been surprised by hidden portfolio fees?
