19/06/2025
Thank you Sir Dr. Bless Phanuel
I Am Not Building Artists or a Label — I Am Building an Industry.
Over the past few weeks, my team and I have been deeply engaged in strategic communication and media coordination surrounding the release of the debut album by one of our own.
The work behind the scenes has been intense, detailed, and intentional. Every decision, every conversation, and every partnership outreach has been made with a bigger picture in mind: building a sustainable Gospel music industry in Cameroon.
Yet, in the midst of this effort, I received a screenshot that struck me. A fellow brother in the Gospel ministry when he received the “Call for Media Partners” flyer, said,
“Now they’re calling for support. When their artist becomes a star, will they give us part of the money?”
Let me be absolutely clear:
I am not building artists. I am not building a label. I am building an INDUSTRY.
And there is a huge difference.
The work we are doing — and have been doing quietly for years — is not just about one artist or one release. It is about laying down systems, blueprints, and structures that generations after us can build upon. What you see now may look like just another album rollout, but the professional standard, cross-platform integration, documentation, and strategic partnerships we’re cultivating are built to raise the bar for how Gospel music is released and received — locally and globally.
We are not here to impress. We are here to establish.
This is not hype. This is infrastructure.
The Journey
Years ago, I made a decision that changed my life: to intentionally study the music business, from a global perspective. I served under professionals, learned from some of the most respected minds in African and international music markets, and contributed to major projects for A-list artists across genres.
But when I asked God where to plant all that knowledge — His answer was clear:
Build it in the Gospel ecosystem. That is your assignment.
And so I obeyed. Quietly. Consistently.
While some only know me through my work with BP Conceptz, what they don’t see are the numerous industry projects — both in Cameroon and beyond — where I have contributed ideas, strategy, structure, or creative direction without fanfare or public credit.
You Might Not See It — But Many of the projects you celebrate today, many of the artists or movements you admire — have benefitted directly or indirectly from the creative mind, executive insight, and business discipline that I’ve been stewarding behind the scenes for years.
And yet, because I do not post or broadcast every involvement, the assumption for some is that I am “only building my artist.”
Let me say it again:
This is not about my artist. This is about our industry.
We Must Think Beyond the Moment
If we, as Gospel ministers, creatives, and industry stakeholders, are not intentional about the MINDUSTRY (Ministry + Industry), we will continue to recycle the same frustrations year after year.
We will build platforms only to abandon them.
We will train artists only to leave them stranded.
We will start and stop and never create anything that outlives us.
If we do not lay down a legacy structure, the next generation will have to start from scratch — again. And we will remain a people always building, rebuilding, begging, and waiting for validation.
This must change.
A Call to Unity and Vision
This is not the time for small thinking.
This is not the time to criticize the moves of others without offering solutions.
This is the time to invest in what we want to see grow.
If you’re in media — support a Gospel project with the same energy you give to secular trends.
If you’re a pastor — open your platform to encourage creativity rooted in the Word.
If you’re a fellow creative — lend your voice, your tools, and your excellence to a Kingdom-driven vision.
Because this is bigger than us.
We are not building stars. We are building systems.
We are not chasing clout. We are chasing Kingdom culture.
And when that becomes our mindset, no one will be left behind — because the table will be big enough for all of us.
With humility,
Dr. Bless Phanuel
Music Executive
