Khaleessi

14/02/2024

New Spaces. We work with you to create Compelling brand stories.

20/04/2022

18/04/2022

Netflix was the Most Mentioned Brand on TikTok in 2021
Netflix was the most followed brand on TikTok with over 10,000 mentions. So if TikTokers were not making their own videos about what they’d streamed, they were watching Netflix - who said watching TV was dead?

05/04/2022

Influencer Marketing Statistics for 2022
1. Influencer Marketing Industry to Reach $16.4B in 2022
There’s no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry.

This growth is attributed to the increasing popularity of short video formats on platforms like TikTok, Facebook, and YouTube, the effect of the global pandemic on consumers, which catalyzed social media consumption, and the optimization of data collection, which marketers used for social media ads.

05/04/2022

Influencer marketing, which involves a collaboration between brands and influencers, is a powerful approach that can help companies grow. It’s a marketing strategy that has been successfully used by thousands of businesses and brands and has experienced continued growth over the past decade.

Influencers are individuals with specific niches and have a significant online following. As they are viewed by their followers as trustworthy experts in their field, they can effectively impact their audience’s purchasing decisions. Their recommendations or endorsements can help brands expand their reach and generate leads.
Influencer Marketing Hub

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