Soccer Vibes

01/09/2025

25/08/2025

Stop chasing views. Start telling your story.

I got this DM from a footballer recently:
“Hello, good morning. Can you teach me how to make my video go viral?”

I smiled, I hear it almost every day from athletes. Everyone wants to blow up online. But here’s the truth: virality is luck. Communication is power.

For the past two months, we’ve been helping athletes in Cameroon shift their focus. Instead of chasing views, we focus on telling their story the right way.

And the results have been eye-opening. Players who once had barely any engagement are now being noticed by coaches, scouts, and even brands not because they went viral, but because they communicate clearly and consistently.

Here’s how we do it:
• Know your message. Are you posting to show you play football… or to show you’re exceptional at it? Every post should have a purpose.
• Understand your audience. Fans, scouts, coaches they all see your talent differently. Speak in a way they connect with.
• Find your voice. Serious, playful, joyful whatever is true to you. Consistency keeps people coming back. Randomness pushes them away.
• Engage intentionally. A closed mouth is a closed destiny. Thank those who comment, reach out to coaches, say hello. One small connection can open doors months later.
• Protect your brand. Your social media is your story. Don’t post things that distract from it. Share your skills, your journey, your growth. Keep it professional.
• Call people to act. Ask questions. Invite comments. Create conversations. That’s how relationships and opportunities start.

In two months, athletes We’ve worked with are already seeing the difference. They’re no longer waiting for a viral moment; they’re building a platform that actually moves their career forward.

Virality fades. Strategy lasts. A clear message, a strong voice, and smart connections will take you farther than any viral video ever could.

So here’s my question for you: Do you want one viral moment, or a story that people remember and keep coming back to?

18/08/2025

Athletes in Cameroon, until you can hire the team you dream of, be your own team.

If you know that having a skill or tool will ease your work but you can’t afford to hire someone, then please learn it yourself.

Since I started sharing branding and media tips for grassroots footballers on TikTok and Facebook, many players have reached out asking me to run their social media pages.

Funny enough, I get more requests like that than genuine questions about how they themselves can better promote their brand and market their talent online.

But here’s the truth: no one understands your story better than you. And in the early stages of your journey, the best thing you can do is learn to handle it yourself.

It will help you:
⚽ Get familiar with social media
⚽ Gain control of your brand power
⚽ Stay closer to your audience

For footballers, that means learning how to post your training clips, share your story, and stay visible online. For professionals in any field, it means picking up skills that make you less dependent and more adaptable.

As a journalist, I’ve had to wear many hats: camerawoman, editor, producer, social media manager. I did it so I could promote myself and my work. And honestly, it’s been my biggest asset. It makes me stand out among my peers. Even today, I stay open to learning and improving because that’s the only way to get to the level I want.

In today’s world, social media is non-negotiable for athletes. Scouts, academies, and coaches are watching online. So instead of asking “who can do this for me?” ask “how can I use this platform to grow my brand as a footballer?”

The good news? You don’t have to pay to learn. There are free courses, tutorials, and lessons everywhere online.

The lesson is simple: until you can hire the team you dream of, be your own team.

What’s one skill you know you need to grow in your field? Learn it today. Your future self will thank you.

30/07/2025

Day 27/30: What footballers can learn from Che Malone’s social media game

Che Malone officially bid farewell to Simba SC today as he joined USM Alger’s training session, and the reaction on Instagram says it all. His farewell post has already attracted over 2,000 comments from fans,many Simba supporters promising to continue backing him even though he’ll no longer wear their jersey.

When Che first signed for Simba, he had just 4,000 followers. Today, he leaves the club with an incredible 354,000 followers,that’s a community of over 300,000 people who know his story, connect with him, and are ready to support him wherever he goes. This is bigger than just numbers; this fan base will follow his career, boost his visibility online, buy his jerseys, engage with his endorsements, and even open doors for business ventures when he’s ready.

Now think about it: another player might get transferred to an even bigger league, but if they have no media presence, no connection with fans, and no platform, who will people talk about more? Who will get the attention, the trending hashtags, the opportunities? Che Malone has an edge because he’s built an audience that carries him everywhere.

This is the power of building your brand as a player:
✅ Salaries and bonuses are great, but a loyal fan base can amplify your career in ways money alone can’t.
✅ Fans create momentum,when you sign for a new club, their support helps the new fans warm up to you faster.
✅ Brands and clubs value players who can influence and connect with large audiences.

Che’s story is proof that consistent, authentic social media engagement isn’t just about likes. It builds trust, loyalty, and opportunities that last beyond the pitch.

Footballers: are you building a following that gives you this kind of edge? Or will you be the talented player nobody talks about online?

28/07/2025

26/07/2025