23/10/2024
99% of people are blinded by the desire for quick cash, and they forget that building a successful SMM business requires strong human relationships.
In this line of work, itâs easy to fall into the trap of putting money first.
Iâve seen it happen countless times, people letting their desperation for a paycheck cloud their judgment.
They donât care about the quality of their work, they donât care about the clientâs needs. All that matters is getting paid, and once they do, they disappear. Some even run away after receiving their payment, leaving the client hanging.
But those who prioritize money over relationships never last long in this industry.
Why? Because they lack the two pillars of success: trust and loyalty.
And without these, any business, especially one in social media management, is doomed to fail.
Trust and loyalty are everything in this field.
đClient gives you their login details
đWe work in environments with A lot of scammers
đ€Plus, Itâs even harder for clients to get their money back if the Social Media Manager is operating outside their country, like outside the US.
When clients hand over their social media login details, theyâre not just giving you access to an account theyâre trusting you with their brandâs identity, their reputation, and sometimes even their livelihood.
And in a world where scammers lurk around every corner, especially in online environments, that trust is fragile.
So, how do you build that trust?
1. Treat clients like people, not paychecks. Behind every brand or business is a human being with their own challenges. Take the time to check in on them with a simple email or message. Sometimes, you donât know what they might be going through, and a little humanity goes a long way.
2. Offer to work for free when needed. A small gesture, like offering free work, shows clients that you care about more than just their money. It tells them youâre invested in their success. Not everything is about Money!
3. Say thank you.
Every time you get paid or get offered assistance, send a thank-you message, no matter how small the payment is. Little things like that matter. My grandma used to tell me, âGratitude is the best currency in life.â
4. Be transparent. If thereâs an issue, communicate it. Clients respect honesty over empty promises.
5. Be reliable and dependable. If you say youâll deliver, deliver. Nothing breaks trust faster than missed deadlines or unfulfilled promises. If you are unable to deliver in a certain time frame, communicate it to the client.
At the end of the day, your goal should be to build lasting relationships, not just rack up payments. Because when you have trust and loyalty, the money will come and it will stay.
Hi, call me Rissa. I am the social media manager you think you don't need but need.