24/04/2023
In today's digital age, it is easy to get caught up in how many likes a post gets, or how many followers an account has. But these metrics do not provide an accurate representation of the overall success of a post or an account. Awareness, reach, and impressions are far more effective in growing a business than likes. ✨
When a client wants to measure the success of their social media campaign, they should be looking at metrics such as impressions and reach. These metrics provide valuable insight into the success of a campaign and can be used to measure the effectiveness of a marketing strategy. ✨
The importance of likes should not be overlooked, as they do have a role to play in social media success. Likes are an indication that a post or advertisement is popular and that it is resonating with the target audience. However, likes alone should not be used to measure the success of a social media campaign. ✨
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