09/12/2025
Even with the year winding down, November saw us at full capacity. Most projects came from our regular employers. This is the best illustration of our core strength: the ability to solve complex problems and build long-term trust.
📊 In numbers:
· 3,500 total work hours, with 1,800 dedicated to billable employer projects.
· Internal tasks decreased by 280 hours.
🎯 Webflow template sales hit a yearly record (€1,768). The «Proforma» template was purchased 16 times.
🔹 InFaces Project
We have almost completed the third part of the project about inDrive employees who balance their main jobs with socially significant initiatives. Overall, the design maintains the web journal’s signature branding, but the main page has its own distinct visual style. Interactive elements (like thematic illustrations appearing on hover) instantly immerse the user in the story.
We’ll showcase the complete project after launch.
📈 Deepening Our Focus on Analytics
A year ago, we decided to shift from building «just websites» to creating products that deliver measurable results.
Analytics (Google Analytics) is now integrated from the very beginning of a project to track user behavior immediately.
Previously, we relied on external contractors for analytics; now, we’ve decided to develop this expertise in-house.
Our developer dedicated 80 hours to detailed study and fine-tuning of analytics tools.
Now we see more than just clicks:
🔸Content engagement depth (page-to-page navigation).
🔸Drop-off points — the exact steps where users leave.
This data helps us form hypotheses for product improvement and reduce user churn.
❓ What do you rely on more when creating websites — data-driven metrics or a trained eye/intuition?