
09/06/2025
MAY RECAP
What Didn’t Go as Planned
🔹 Project Estimation Mistakes
Some projects estimated last year by «gut feeling» ended up unprofitable. Example: a rental real estate project took 500h instead of 250h due to overlooked API integrations. But—we delivered everything without exceptions because we keep our word.
❗️What’s changing: New estimation system based on 118K tracked hours on commercial projects.
🔹 Encountered an Interesting Fraud Tactic
We signed an NDA that prohibited us from leaving negative feedback about the employer but didn’t restrict them. Mid-project, they demanded a refund, threatening a bad review—one we couldn’t even respond to with the truth about their scheme. We returned the money. What would you have done?
❗️Lesson: Read NDAs twice as carefully.
🏆 Biggest Wins
✔️ The inFaces project for won «Site of the Day» on FWA and 4 CSSDA awards! Now waiting for Awwwards.
✔️ +1 annual subscription for WMails.io —the service is growing. We recently added a flexible notification editor, giving users more control over email customization.
✔️ 2 awesome projects completed (real estate & vegan marketing).
✔️ Noticed a trend in tech support: last year’s employers are coming back for new pages and features.
🚀 What We Implemented in May (And Will Scale)
1. Weekly sync-ups with the team and employers.
→ Goal: Keep everyone aligned on progress, remove blockers, and update timelines.
2. New detailed spec (tested for 6 months).
→ Now we document every button, link, and user flow. This reduces developer questions and improves testing. Ensures projects are delivered fully functional and well-tested. We’re rolling this out for all projects—even if the employer doesn’t pay for the extra time.
3. Finished copywriting and wireframes for our website 2.0.
→ Full JTBD analysis, copywriting, and wireframes. Current site conversion: 3%. Goal for the new version: 5%+ at launch, 7-9% by the end of the quarter.
4. Follow-through process—we set GA goals before launch and track them for 3 months post-delivery. Results are proven with data, not feelings.
❓Your challenges with projects/employers? Share below 👇