TheSoul Publishing

TheSoul Publishing TheSoul Publishing is a leading creator business platform positioned at the center of the creator economy.

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform, helping creators and brands achieve viral success across the globe. Focused on digital content production, talent management, and creator services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the acceleration of

Shorthand Studios. TheSoul’s creative services agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, continuing to generate tens of billions of social media views monthly across its entertainment brands. Founded in 2016, TheSoul Publishing is headquartered in Cyprus, with production studios and offices across Europe and the United States. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com

🎬 1 minute. Full drama.Welcome to SHRT — the future of storytelling, made for your phone. 👀📱💥 30+ vertical series💥 Weekl...
28/07/2025

🎬 1 minute. Full drama.
Welcome to SHRT — the future of storytelling, made for your phone. 👀📱

💥 30+ vertical series
💥 Weekly new episodes
💥 Endless twists, romance, betrayal & drama
All in English, all shot vertical, all in the palm of your hand.

From your feed ➡️ to full stories.
✨ Smart. Fast. Addictive.

📲 Available now on iOS and Android — just search SHRT!

24/07/2025

🎬 Costumes, cameras, and...chaos? Just a regular day for Ekaterina, one of our incredible remote creators at TheSoul!

From filming fun scenes with her kids 👩‍👧‍👦 to switching between characters (and costumes!) in the same afternoon, Ekaterina balances it all — work, wellness, and motherhood — right from home. 🏡✨

It's not always easy, but she makes it look like magic.

🎥 Go behind the scenes of her creative life and see how she brings stories to life, one take at a time.

23/07/2025

Viral videos. Global channels.
Here’s a peek at how it all comes together — TheSoul style. 🔥

22/07/2025

The camera may focus on the action — but this is where the story begins. 🎬
Step into the real POV behind the magic.

21/07/2025

You’ve seen the final cut. Now see what it took to get there.
POV: You’re behind the camera. 🎥

20/07/2025

What’s it like filming at our Cyprus studio?
Fast-paced, fun, a little bit frantic — and full of creativity 🎬✨
From props to production, every corner has a story. Come take a peek behind the scenes!

19/07/2025

Another day, another shoot at our Cyprus studio 🎬
From building sets to nailing takes, this is where ideas become stories — all under the Mediterranean sun ☀️
Step behind the scenes and see where the magic (and a little chaos) happens!

18/07/2025

Ever wondered what filming looks like at our Cyprus studio?
From beachside brainstorms to set-side laughs, here’s a peek into where the creative magic really happens.
🎬 Sunshine, storytelling, and a whole lot of Soul!

17/07/2025

No two days are the same at TheSoul!
One minute we’re building sets, the next we’re racing deadlines, filming skits, or carrying a rubber chicken across the studio (don’t ask).
Here’s a glimpse at the beautiful chaos that fuels our creativity every day.

15/07/2025

Ever wonder what it really looks like behind the scenes at TheSoul?
Spoiler: it’s equal parts creativity, chaos, and caffeine-fueled teamwork.
From camera rolls to costume changes — here’s what goes down when we hit "record."

At the 2025 Communicator Awards TheSoul Publishing received an exciting accolade! 🏆 The fast-growing YouTube channel Cra...
15/07/2025

At the 2025 Communicator Awards TheSoul Publishing received an exciting accolade! 🏆 The fast-growing YouTube channel Crayola Create from TheSoul was awarded The Award of Excellence — the highest honor given to work that stands out as “the best in their field.”

👏 Huge congratulations to the teams at Crayola and TheSoul Publishing!

Have you checked out Crayola Create yet? What kind of content would you love to see next on the channel? 🎨✨

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️That’s right — get ready for:🎨 A 5-Minute Crafts rol...
01/04/2025

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️

That’s right — get ready for:

🎨 A 5-Minute Crafts rollercoaster with twists, turns, and DIY chaos

🧠 A Bright Side illusion maze that’ll bend your mind

🎯 A 123 GO! challenge zone full of messy, laugh-out-loud fun

🎶 A La La Life dance floor with nonstop beats by the beach

🥑 Avocado Couple treats for maximum cuteness and flavor

🏰 A Teen-Z spooky castle with just the right amount of weird

🔥 Hot Glue Gun Gauntlet – Craft while dodging glue strand surprises

🎢 “Trust Me, It Works!” Coaster – Held together by hacks (and hope)

🚪 Duct Tape Disaster Escape Room – Escape a room held together by glue and good intentions

We’re turning our most iconic digital worlds into real attractions—opening day: April 1st, 2026 😉

More sneak peeks coming soon... so tell us:

Which ride are YOU running to first?

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About TheSoul Publishing

TheSoul Publishing is an independent digital studio that produces enjoyable, informative and inspiring original content for a global audience. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches hundreds of millions of Facebook followers and YouTube subscribers. Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 18 different languages — distributed via a social media-driven cross-platform network.

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasize the positive, the practical, and the purely entertaining. Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-5 of all YouTube channels.

TheSoul Publishing’s universe of well-known channels, including Bright Side, 7-Second Riddles, Actually Happened, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland, satisfy our viewers’ curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.

Current initiatives include expansion across additional social media and streaming platforms — such as TikTok, Instagram, Snap, Roku and Amazon Prime — and continued growth of our extraordinary global production team, to provide our fans more of the content they crave and love.