TheSoul Publishing is a leading creator business platform positioned at the center of the creator economy.
TheSoul Group is one of the world’s most prolific digital media companies and a leading creator business platform, helping creators and brands achieve viral success across the globe. Focused on digital content production, talent management, and creator services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the acceleration of Short
hand Studios. TheSoul’s creative services agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, continuing to generate tens of billions of social media views monthly across its entertainment brands. Founded in 2016, TheSoul Publishing is headquartered in Cyprus, with production studios and offices across Europe and the United States. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com
05/12/2025
Meet Ksenia Mershina, our Head of Special Projects and the definition of organized creativity. ✨
If there’s a new idea bubbling at TheSoul Group, chances are Ksenia’s already building it, testing it, or turning it into something brilliant.
Swipe through to find out what inspires her, how she stays sane while juggling a million ideas, and why her cat Chiati is essential to her creative recharge. 🐱💡
Stay tuned for more stories from the people shaping TheSoul Group.
28/11/2025
This week in Trend Talk, we’re diving into the world Miki knows best: social media. 📱✨
From spotting the earliest hints of new trends to figuring out what actually works (and what’s just noise), he breaks down how platforms are shifting and what’s coming next.
If you’re curious about where social is heading — or just want to hear from someone who lives and breathes this stuff — this edition is for you.
26/11/2025
Messy, creative, fun! 🎨💡
Welcome to our production space where team hand-builds everything from mini props to full sets, bringing each video to life one detail at a time.
21/11/2025
When he’s not leading HR at TheSoul Group, Andrey Krasovsky is out winning championships 🥏🏆
From Spanish Nationals to European titles, he brings the same energy to the field as he does to the office: teamwork, grit, and a lot of passion.
This is After Hours at TheSoul, where work and play go hand in hand ✨
20/11/2025
Exciting news! TheSoul and our incredible partners Hasbro and Crayola have been recognized at The Drum Awards Festival 2025!
The Drum Awards celebrate the best work, people, and companies in marketing and media. We're proud to see these creative collaborations honored on a global stage:
🏆 Top Content Series: Hasbro x TheSoul – Transformers One: New Adventures (Bronze Honors)
🏆 Top Content Retail / Consumer Products: Crayola Create x TheSoul (Bronze Honors)
A huge thank-you to our talented teams and partners for the imagination, passion, and teamwork that made it happen.
17/11/2025
🚀 Our collaboration with Pudgy Penguins has turned into something seriously special — introducing Lil Pudgys, a fast-growing content universe that’s already making waves across platforms.
In just 4 months, the results speak for themselves:
✨ 1.7 MILLION views on YouTube
✨ 4.4K+ new subscribers
✨ Viral trend moments
✨ Expansion across Zigazoo & TikTok with 100K+ additional views
What started from scratch has quickly become a lively, joyful corner of the internet — all thanks to the creative partnership between Pudgy Penguins and our team at TheSoul Group.
Excited for what’s next in the Lil Pudgys world. 🐧✨
11/11/2025
Meet Qiyao Lin, Senior Platform Partnerships & Operations Lead at TheSoul Group.
When Qiyao joined TheSoul Group back in 2019, she had just arrived in a new country — stepping into an almost empty office that would soon grow into a thriving creative hub.
Since then, she's had a lot of horizontal moves within TheSoul and is now driving collaborations with platforms.
Her secret ingredient? A mix of curiosity, adaptability, and her favorite Slack emoji: the typing cat 🐱💻
Explore her story in our latest Faces of TheSoul feature — a series spotlighting the people shaping creativity and culture across TheSoul Group.
07/11/2025
Our global publishing network brings inspiring stories, fresh ideas, and creative content to millions of readers every day.
📰 Over 4 million daily page views
✍️ 100+ new articles published each day
💬 Content in 6+ languages
🌎 Audiences across LATAM, Europe, and beyond
From Bright Side and Adme to Genial Guru, Sympa, and more — our editorial teams create stories that connect, inspire, and spark curiosity.
And with 25+ team members who’ve been with us for more than 5 years, we’re proud to keep growing a community built on creativity and consistency.
03/11/2025
🌍 Meet Dim Ivanov, Senior Partnership Manager at TheSoul Group.
From building long-term collaborations to helping our content reach new audiences, Dim plays a key role in expanding TheSoul Group’s global partnerships.
In this edition of Faces of TheSoul, he shares what it takes to manage partnerships in a fast-evolving industry, from adaptability and data-driven thinking to staying curious and connected.
When he’s not driving new opportunities, you’ll find him exploring the world through sports and photography, his favorite ways to recharge and stay inspired. 📸🎾
31/10/2025
🎃 Halloween has become a beloved tradition at TheSoul Group.
Every year, our employees and their pets 🐾 get into the spirit of the season, bringing creativity and fun to our global community. From spooky costumes to adorable four-legged sidekicks, it’s a celebration that perfectly reflects our culture of imagination and connection. 👻
29/10/2025
🎧 Meet Maria — Studio Supervisor by day, DJ by night.
From running the show on set to spinning tracks that light up the night, Maria keeps the energy high wherever she goes. 🔥
She’s proof that creativity at TheSoul Group doesn’t clock out — it just turns up the volume. 🎶
23/10/2025
🍂 This fall has been all about connection. And for our teams at TheSoul Group, it’s been full of inspiring encounters and new collaborations.
From MIPCOM, MIPJunior, and Advertising Week to VidSummit and beyond, our colleagues have been meeting partners, creators, and innovators shaping the future of digital media. Some, like Jonathan Shrank and Patrik Wilkens, even took the stage as panel speakers to share insights on the evolving content landscape.
As Dim Ivanov shared after attending MIPCOM:
“MIPCOM is unique in how it brings together both creative and business perspectives, offering fresh viewpoints and diverse angles on the industry. It’s where you can truly sense where the industry is heading, from content strategies to platform innovation, while building the partnerships that turn those ideas into reality.”
These moments remind us how valuable it is — even in a remote-first company — to meet face-to-face, exchange ideas, and build what’s next together. 🌍
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TheSoul Publishing is an independent digital studio that produces enjoyable, informative and inspiring original content for a global audience. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches hundreds of millions of Facebook followers and YouTube subscribers. Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 18 different languages — distributed via a social media-driven cross-platform network.
From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasize the positive, the practical, and the purely entertaining. Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-5 of all YouTube channels.
TheSoul Publishing’s universe of well-known channels, including Bright Side, 7-Second Riddles, Actually Happened, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland, satisfy our viewers’ curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.
Current initiatives include expansion across additional social media and streaming platforms — such as TikTok, Instagram, Snap, Roku and Amazon Prime — and continued growth of our extraordinary global production team, to provide our fans more of the content they crave and love.
We are… Global and Growing!
TheSoul Publishing’s international content team consists of editors, licensing professionals, writers, fact-checkers, proofreaders, translators, community managers, researchers, animators, photographers, narrators, videographers, actors and models - all of whom work tirelessly producing the positive and inspiring articles, photos, videos and animations that fuel our many social media channels and websites. We are always on the lookout for new talent to join our team.
