TheSoul Publishing

TheSoul Publishing TheSoul Publishing is a leading creator business platform positioned at the center of the creator economy.

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform, helping creators and brands achieve viral success across the globe. Focused on digital content production, talent management, and creator services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the acceleration of

Shorthand Studios. TheSoul’s creative services agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, continuing to generate tens of billions of social media views monthly across its entertainment brands. Founded in 2016, TheSoul Publishing is headquartered in Cyprus, with production studios and offices across Europe and the United States. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com

Meet Demetris — one of the creative forces behind some of TheSoul’s biggest channels. 🎬✨From chaotic first shoots to 10M...
06/10/2025

Meet Demetris — one of the creative forces behind some of TheSoul’s biggest channels. 🎬✨

From chaotic first shoots to 10M-subscriber milestones, he’s seen it all. His golden rule? Keep experimenting, stay curious, and never lose your cool when the set feels like it’s on fire. 🔥

✨ Global reach. World-class content. Proven results.TheSoul Publishing partners with top platforms — from Roku and Samsu...
25/09/2025

✨ Global reach. World-class content. Proven results.

TheSoul Publishing partners with top platforms — from Roku and Samsung TV Plus to Rakuten TV and beyond — to deliver award-winning content that audiences love.

🌍 2.5B+ followers
🎬 440+ launches on 50 streaming platforms
📺 180 countries streaming
💡 Audience favorites like 5-Minute Crafts, Bright Side, La La Life, and more

Our content is always fresh, always broadcast-ready, and always growing.

Ready to partner with us?

🎬 Imagine learning content creation where viral ideas are born.This fall with KidIT Cyprus, we’re opening the doors of T...
17/09/2025

🎬 Imagine learning content creation where viral ideas are born.

This fall with KidIT Cyprus, we’re opening the doors of TheSoul Publishing HQ in Limassol for the AI Creator Lab for Teenagers — a 5-week hands-on program to teach the next generation of creators how to launch a channel and master AI.

✨ Learn top AI tools like ChatGPT, Suno & ElevenLabs
✨ Launch your own YouTube channel
✨ Create at least one long-form video in a team
✨ Collaborate, present & gain real-world creative skills

📍 TheSoul HQ, Limassol
🗓️ Oct–Nov 2025 | Only 12 spots available

Apply now to secure your spot! https://bit.ly/3VUsj5g

🏆 We did it! Proud to share that TheSoul Publishing x Hasbro just won a 2025 Digiday Award for Best Use of Video with ou...
12/09/2025

🏆 We did it! Proud to share that TheSoul Publishing x Hasbro just won a 2025 Digiday Award for Best Use of Video with our Transformers campaign. ⚡️🤖

Huge congratulations to both teams — proof that when global creativity and innovation come together, amazing things happen.

Here’s to pushing boundaries and making award-winning content!✨

TheSoul Publishing is heading to top industry events this fall.Our VP of Business Development, Patrik Wilkens, and VP of...
10/09/2025

TheSoul Publishing is heading to top industry events this fall.

Our VP of Business Development, Patrik Wilkens, and VP of Streaming & Content Partnerships, Jonathan Shrank, will be speaking and attending conferences across media, marketing, and digital content.

📍 WN Conference | Advertising Week NY | VidSummit | MIPJunior | MIPCOM | Streaming Media | Marketing Next

Attending any of these? Let’s connect.

04/09/2025

10 million subscribers. One wildly relatable couple. 🥑
Avocado Couple just hit a huge YouTube milestone — and it’s all thanks to you.
The fans who laugh with us, binge the drama, and somehow still root for these two (even when they’re being extra).

Huge thanks to everyone who watches, comments, and lives for the avo-drama.❤️🌶️

TheSoul Publishing, together with our amazing partners at Crayola and Hasbro, has been honored with 3 nominations at the...
27/08/2025

TheSoul Publishing, together with our amazing partners at Crayola and Hasbro, has been honored with 3 nominations at the 2025 Digiday Awards.

**Best Partnership: Crayola Create + TheSoul
**Best Use of Video: Hasbro/Transformers + TheSoul
**Best Use of Video: Crayola Create + TheSoul

The Digiday Awards celebrate the companies, campaigns, and creatives shaping the future of media and marketing. Huge congratulations to our team and partners for pushing the boundaries of creativity and innovation! Link to the full list of nominations: https://digiday.com/announcement/warner-bros-discovery-critical-mass-and-instacart-are-finalists-for-this-years-digiday-awards/

20 million subscribers = 20 million reasons to celebrate! 🎉5-Minute Crafts PLAY just hit a major milestone — and it’s al...
27/08/2025

20 million subscribers = 20 million reasons to celebrate! 🎉

5-Minute Crafts PLAY just hit a major milestone — and it’s all thanks to our amazing global community of curious minds, creative spirits, and DIY lovers. 🛠️💡

From fun experiments to hands-on hacks, PLAY is where imagination meets action — and now 20M people have hit “Subscribe” to join the fun.

Here’s to more ideas, more creativity, and even more PLAY. 💜

What’s it like to intern with a global team — from your laptop? 💻🌍This summer, our remote interns contributed to real pr...
19/08/2025

What’s it like to intern with a global team — from your laptop? 💻🌍

This summer, our remote interns contributed to real projects across content, AI, recruiting, growth, and more — all while working from different corners of the world. 🌎✨

From team calls to creative wins, they proved that distance doesn’t dim impact.
📲 Swipe to meet the interns
🌐 Want to intern with us — from anywhere in the world?
Explore open roles at jointhesoul.com

⚡️ AI-powered content. Created fast. Priced smart.From game animation to AI avatars, our AI Production Services make it ...
14/08/2025

⚡️ AI-powered content. Created fast. Priced smart.

From game animation to AI avatars, our AI Production Services make it easier than ever to bring your ideas to life — at scale and speed. 💥

🎮 Game trailers
🎙️ Podcasts
📦 Product reviews
🎬 Commercial videos
🧠 AI characters
… and more.

💡 Up to 90% less in production costs — without cutting quality.
📲 Reach out to create your next big thing with us.

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️That’s right — get ready for:🎨 A 5-Minute Crafts rol...
01/04/2025

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️

That’s right — get ready for:

🎨 A 5-Minute Crafts rollercoaster with twists, turns, and DIY chaos

🧠 A Bright Side illusion maze that’ll bend your mind

🎯 A 123 GO! challenge zone full of messy, laugh-out-loud fun

🎶 A La La Life dance floor with nonstop beats by the beach

🥑 Avocado Couple treats for maximum cuteness and flavor

🏰 A Teen-Z spooky castle with just the right amount of weird

🔥 Hot Glue Gun Gauntlet – Craft while dodging glue strand surprises

🎢 “Trust Me, It Works!” Coaster – Held together by hacks (and hope)

🚪 Duct Tape Disaster Escape Room – Escape a room held together by glue and good intentions

We’re turning our most iconic digital worlds into real attractions—opening day: April 1st, 2026 😉

More sneak peeks coming soon... so tell us:

Which ride are YOU running to first?

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About TheSoul Publishing

TheSoul Publishing is an independent digital studio that produces enjoyable, informative and inspiring original content for a global audience. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches hundreds of millions of Facebook followers and YouTube subscribers. Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 18 different languages — distributed via a social media-driven cross-platform network.

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasize the positive, the practical, and the purely entertaining. Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-5 of all YouTube channels.

TheSoul Publishing’s universe of well-known channels, including Bright Side, 7-Second Riddles, Actually Happened, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland, satisfy our viewers’ curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.

Current initiatives include expansion across additional social media and streaming platforms — such as TikTok, Instagram, Snap, Roku and Amazon Prime — and continued growth of our extraordinary global production team, to provide our fans more of the content they crave and love.