TheSoul Publishing

TheSoul Publishing TheSoul Publishing is a leading creator business platform positioned at the center of the creator economy.

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform, helping creators and brands achieve viral success across the globe. Focused on digital content production, talent management, and creator services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the acceleration of

Shorthand Studios. TheSoul’s creative services agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, continuing to generate tens of billions of social media views monthly across its entertainment brands. Founded in 2016, TheSoul Publishing is headquartered in Cyprus, with production studios and offices across Europe and the United States. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com

The 2025 Shorty Awards finalists are here — and we’re thrilled to share that TheSoul Publishing has four entries in the ...
21/04/2025

The 2025 Shorty Awards finalists are here — and we’re thrilled to share that TheSoul Publishing has four entries in the 'Best YouTube Presence category'! 🎉 Our finalists:

🔹 Crayola Create – Sparking creative moments with TheSoul Publishing (Vote: https://shortyawards.com/17th/crayola-create-sparking-creative-moments-with-thesoul-publishing)

🔹 Bright Side – Inspiration. Creativity. Wonder. (Vote: https://shortyawards.com/17th/bright-side-inspiration-creativity-wonder)

🔹 From Play to Purpose – LearnToon’s explosive growth on YouTube (Vote: https://shortyawards.com/17th/from-play-to-purpose-learntoons-explosive-growth-on-youtube)

🔹 Slick Slime Sam – Crafting creativity and inspiring kids worldwide (Vote: https://shortyawards.com/17th/slick-slime-sam-crafting-creativity-and-inspiring-kids-worldwide)

As finalists, we’re also in the running for the Audience Honor — and your vote can make the difference! Voting is open until April 30 – support one (or all!) of our finalists via the links above.

🏆 Winners will be revealed at the Shorty Awards Gala on May 21 in NYC.

16/04/2025

🎥 Meet Ekaterina — remote creator, video pro, and full-time mom.

From working as a TV correspondent to picking up a camera at TheSoul Publishing, she’s built a career that lets her do it all — behind the lens, in front of it, and with her two little helpers always nearby. 💛

✨ Watch how she balances creativity, motherhood, and meaningful work — all from home!

🌟 Role Models at TheSoul 🌟 Meet Iuliia Mukhambetalieva, Administrative Coordinator and one of our Role Model Award winne...
10/04/2025

🌟 Role Models at TheSoul 🌟 Meet Iuliia Mukhambetalieva, Administrative Coordinator and one of our Role Model Award winners from last year at TheSoul Publishing!

What drives her? The people. From big hearts to unique talents, Iuliia finds endless motivation in the incredible team around her. She reminds us that here, you can be anything—try new things, grow constantly, and become the best version of yourself, both personally and professionally.

💬 Swipe to read Iuliia’s inspiring take on what makes working at TheSoul so special!

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️That’s right — get ready for:🎨 A 5-Minute Crafts rol...
01/04/2025

BIG NEWS: TheSoul Publishing is opening its first-ever theme park!✨️

That’s right — get ready for:

🎨 A 5-Minute Crafts rollercoaster with twists, turns, and DIY chaos

🧠 A Bright Side illusion maze that’ll bend your mind

🎯 A 123 GO! challenge zone full of messy, laugh-out-loud fun

🎶 A La La Life dance floor with nonstop beats by the beach

🥑 Avocado Couple treats for maximum cuteness and flavor

🏰 A Teen-Z spooky castle with just the right amount of weird

🔥 Hot Glue Gun Gauntlet – Craft while dodging glue strand surprises

🎢 “Trust Me, It Works!” Coaster – Held together by hacks (and hope)

🚪 Duct Tape Disaster Escape Room – Escape a room held together by glue and good intentions

We’re turning our most iconic digital worlds into real attractions—opening day: April 1st, 2026 😉

More sneak peeks coming soon... so tell us:

Which ride are YOU running to first?

The Webby Awards showcase "excellence on the internet" so we are proud that Learn Toon — which offers young audiences a ...
01/04/2025

The Webby Awards showcase "excellence on the internet" so we are proud that Learn Toon — which offers young audiences a cool mix of education and fun — was just named a 2025 Webby Award Honoree (How-to, Explainer & DIY category, Video & Film). ☀️ 🎨 ✏️

Congratulations to the entire team at TheSoul Publishing as we celebrate this latest honor from the Webby Awards!

Check out Learn Toon here: https://www.youtube.com/

From sneakers to finish lines — we showed up, sprinted strong, and shared the win.The OPAP Limassol Marathon 2025 brough...
28/03/2025

From sneakers to finish lines — we showed up, sprinted strong, and shared the win.
The OPAP Limassol Marathon 2025 brought us together for a day full of sun, sweat, and seriously good vibes. 🏁✨

We cheered each other on, crushed personal records, and proved that teamwork isn’t just for the office. 💪💙

Swipe to feel the energy—and maybe get inspired to join us next time!

06/03/2025

🚀 LearnToon is taking the kids' entertainment world by storm!

In just 10 months, this incredible channel has:
✅ 8.9 billion views
✅ 8 million subscribers
✅ Ranked among YouTube’s TOP 50 most-viewed channels
And yes… at one point, it even outranked MrBeast on YouTube! 🤯

With viral hits like our 885 million-view video, this is just the beginning. 2025 is going to be even bigger!

At TheSoul Publishing, we believe in celebrating the incredible people who make our team thrive. 🌟The Role Model Awards ...
27/02/2025

At TheSoul Publishing, we believe in celebrating the incredible people who make our team thrive. 🌟

The Role Model Awards is a company-wide program designed to recognize outstanding individuals who inspire their colleagues through dedication, innovation, and teamwork. TheSoul community comes together to nominate and vote for those who lead by example, embody our values, and contribute to a positive work culture.

We’re thrilled to announce that the TheSoul Role Model of 2024 is Liliia Giniiatova, Lead Administrative Coordinator Production Hubs! 🎉

Liliia’s dedication, creativity, and leadership have left a lasting impact, and we’re thrilled to recognize her achievements. Here’s what she had to say about being part of TheSoul Publishing. Swipe through to read her story and join us in celebrating her success!

Exciting news! In partnership with Hasbro we are thrilled to announce a new toy stop-motion 14-episode series, TRANSFORM...
16/01/2025

Exciting news! In partnership with Hasbro we are thrilled to announce a new toy stop-motion 14-episode series, TRANSFORMERS ONE: NEW ADVENTURES. Premiering on the official TRANSFORMERS YouTube Channel beginning January 17. This bi-weekly stop-motion series will capture the trendiness of gaming and POV-style content, infused with bursts of action-based comedy and high-stakes drama inspired by TRANSFORMERS ONE.

In regards to the announcement, TheSoul’s VP of Business Development Patrik Wilkens shared, “Working with the Hasbro team on TRANSFORMERS ONE and using our expertise in social media and stop motion animations to bring these incredible stories to an expanded global audience is an amazing opportunity for TheSoul Publishing."

What: TRANSFORMERS ONE: NEW ADVENTURES Series
When: Premieres January 17 at 7am ET
New episodes arrive every Friday and Saturday
Watch: Official TRANSFORMERS YouTube Channel: https://www.youtube.com/channel/UCx7b66RpQRLuOXvItxy0Wxg

Check out the details here: https://www.thesoul-publishing.com/post/hasbro-thesoul-partner-for-a-new-transformers-stop-motion-series

2024 was a year full of incredible events, exciting projects, and amazing opportunities! The holiday season is here, and...
23/12/2024

2024 was a year full of incredible events, exciting projects, and amazing opportunities! The holiday season is here, and we want to thank all our followers for being a part of this amazing year with us. Wishing you happiness and continued creativity in 2025.
Merry Christmas and Happy New Year! 🎄🎅

We’ve Decided to Help Our Fans Feel the Holiday Joy!This year, we’re inviting you to a free online workshop for children...
11/12/2024

We’ve Decided to Help Our Fans Feel the Holiday Joy!
This year, we’re inviting you to a free online workshop for children and adults. Together, in just one hour, we’ll create a personalized video greeting card using your phone and the CapCut editor.
Looking for a fun way to surprise your loved ones this Christmas? Join us!
📆 When: December 19, 6 PM - 7 PM (CET)
📝 Register by: December 18, 11:59 PM (CET)
➡️ Sign up here: https://thesoul-publishing.surveysparrow.com/s/X-Mas-Workshop-Registration/tt-hJM7V

We are excited to announce our acquisition of a majority stake in mediacube.io , a certified partner of YouTube and Meta...
21/11/2024

We are excited to announce our acquisition of a majority stake in mediacube.io , a certified partner of YouTube and Meta that provides fintech solutions to nearly 10,000 creators across 132 countries. This acquisition represents another step in TheSoul Publishing’s ongoing strategy to develop an integrated multi-platform creator ecosystem.

Curious about what makes content go viral? 🚀 Whether you’ve filmed before or not, discover the secrets behind viral vide...
06/11/2024

Curious about what makes content go viral? 🚀 Whether you’ve filmed before or not, discover the secrets behind viral videos with our Creating Viral Content online course, and start making your own! 💡

⏰ 12 hours of information: videos, examples, practical tasks, and a final project:
✨ Discover secrets of lighting, camera angles, and filming
✨ Craft compelling scripts from everyday situations
✨ Boost your on-camera presence
✨ Learn to edit videos to create an impact on your audience..and much more! 🤩

Choose the learning format that suits you best: self-paced learning or mentor-supported.

👉 Buy now for just $59 (price valid until November 14) at: https://bit.ly/3ArVjdD

Ready to see some behind-the-scenes from our content creators? Outdoor shoots in the backyard or forest, cozy editing in...
24/10/2024

Ready to see some behind-the-scenes from our content creators? Outdoor shoots in the backyard or forest, cozy editing in a home office, crafting a real cheese board — every day is filled with pleasure and creativity ✨

Have you ever done this, even just once?
17/10/2024

Have you ever done this, even just once?

🏆 We are a Lovie finalist for TOP SOCIAL CREATOR of 2024. Voting for the 'People's Lovie Awards' is now open and we woul...
03/10/2024

🏆 We are a Lovie finalist for TOP SOCIAL CREATOR of 2024. Voting for the 'People's Lovie Awards' is now open and we would be very grateful for your support. ❤️

Please vote here: https://vote.lovieawards.com/PublicVoting #/2024/social/social-excellence/best-creator

From nearly 1,200 entries across 35 countries in Europe, the Finalists of The Lovie Awards represent Europe’s most impactful and culture-shaping creatives making waves across the Internet.

And most importantly, congrats to TheSoul's team spread across 70 countries worldwide!

🎉 Exciting Award News! 🏆 We’re thrilled to share that our ongoing collaboration with Crayola has earned multiple prestig...
19/09/2024

🎉 Exciting Award News! 🏆

We’re thrilled to share that our ongoing collaboration with Crayola has earned multiple prestigious award nominations:

✨ Finalist at the 2024 MediaPost OMMA Awards for Best Social Campaign Across Platforms
✨ Finalist for the 2024 Drum Awards in the Best Content Partnership category

A huge thank you to the amazing teams at TheSoul Publishing and Crayola for their creativity and hard work! We can’t wait for the winners to be announced later this fall. Stay tuned!

High five to all the content creators!
12/09/2024

High five to all the content creators!

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About TheSoul Publishing

TheSoul Publishing is an independent digital studio that produces enjoyable, informative and inspiring original content for a global audience. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches hundreds of millions of Facebook followers and YouTube subscribers. Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 18 different languages — distributed via a social media-driven cross-platform network.

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasize the positive, the practical, and the purely entertaining. Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-5 of all YouTube channels.

TheSoul Publishing’s universe of well-known channels, including Bright Side, 7-Second Riddles, Actually Happened, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland, satisfy our viewers’ curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.

Current initiatives include expansion across additional social media and streaming platforms — such as TikTok, Instagram, Snap, Roku and Amazon Prime — and continued growth of our extraordinary global production team, to provide our fans more of the content they crave and love.