Avatar Records was established in 1997. From the first release 'Ama Zone' by Asia 2001, Sony Music signed a deal with Avatar and its releases were the first to be licensed and released locally in South East Asia. Avatar became a subsidiary of NMC Music/Sony Israel. Through the years, Avatar has gained a reputation and is recognized as a label of quality. After relationship with EMI and Universal,
Avatar became a fully independent label. Its main musical genres are electronica, trance, ambient, chillout and lounge. Under the umbrella of Avatar are the labels: Avatar Spirit (Lounge, Yoga and Café), ProFile (Classics in Trance and Ambient). Trans’pact and its sub labels. Avatar catalogue includes albums from: Goa Gil, Nimba, Asia 2001, The Nommos, Thomas Leer, Total Eclipse, Overdream, eniChkin, oCeLoT, X-Dream, Domino, Space Cat, Psychoz, Toi Doi, Jupiter 8000, Cydonia, Prana, GMS, Orion, Celtic Cross, Pete Namlook, Sonic Scope, Sandman, Hux Flux, Indoor, Elysium, Synchro and more.