VRModelFactory

16/03/2026

We recently finished creating 3D models of the Nothing Phone (4a) for Alza.cz

Nothing phones are known for their distinctive industrial design — transparent layers, visible components and the iconic Glyph lighting system.

When preparing 3D models for e-commerce, our goal is not only visual accuracy but also to show what makes the product unique.

In this case we prepared the model so the Glyph interface can be animated, allowing customers to see one of the phone’s signature features directly in an interactive 3D viewer or in AR.

Because we’ve been producing 3D product assets for years, the models are also carefully optimized for web performance and mobile devices — making them suitable for:

• interactive product pages
• AR product previews
• marketing campaigns
• sales presentations

Design-driven products like this show why interactive 3D is becoming a natural extension of product photography.

If you’re working on consumer electronics or e-commerce, I’d be happy to share more examples.

19/02/2026

🚀 Recent product launches have one thing in common: full 3D product models.
Google Pixel 10a, Honor Magic 8, Xiaomi Redmi Note 15
3D becoming the new visual standard for product pages.

Customers today don’t just want to see a product.
They want to explore it. Rotate it. Zoom in. Experience it.

Leading brands understand this.
That’s why, alongside traditional renders and lifestyle visuals, they now prepare interactive 3D models — ready for web, e-commerce and AR.
What does that mean for brands?
✔ Longer time on product pages
✔ Higher customer confidence before purchase
✔ Stronger premium perception
✔ A clear competitive advantage over stores still relying only on static images

If your e-shop still offers just a photo gallery, it may be time to ask:
Are you leaving customer engagement — and conversions — on the table?

We don’t just deliver 3D models.
We provide complete end-to-end solutions — from high-quality model creation to full e-commerce integration.
See the video below for examples from recent launches. 👇

05/12/2025

Every customer is different – ​​and they need to hear something different at the beginning to get interested.

🎥 A product video is linear and often contains a lot of “sauce”.
🖥️ A 3D application is different – ​​the information you need is available at a click and the product presentation adapts to your questions.

The sample video below shows our modular high-voltage pole application created for a customer. It was used not only at exhibitions, but also for the international sales team – thanks to it, they were able to quickly and clearly explain the benefits of the entire solution.

🚀 The result? Faster communication, greater understanding, better business results.

👉 Maybe you too are thinking: “We need such a 3D application for the showroom, for exhibitions and for the sales team.”

02/12/2025

01/09/2025

✨ LEGO® Ideas 21330 Home Alone – nearly 4,000 pieces in interactive 3D and AR!

On Alza.cz you can explore this iconic set from every angle, zoom into fine details, and even place it in your own room with AR.

👉 It also features an animation of a favorite scene from Home Alone – a great example of how LEGO brings stories to life and enhances the shopping experience.

22/08/2025

🚀 On August 11th the new Honor Magic V5 was launched – and we supported it with a 3D model and animation of the phone.

3D visualization is no longer a “nice to have” – it’s becoming the new standard for product launches, helping customers discover products from every angle and driving real excitement.

Watch the short demo below 👇

01/08/2025

3 Ways to Create a 3D Model – And Why We Offer Them All

Every product is different. Some are soft and irregular (like an acupressure mat), others have precise technical shapes (like a posture corrector with plastic supports). That’s why we combine 3D scanning, photo-based modeling, and CAD conversion – choosing the right method based on the product.

This flexibility allows us to create interactive 3D models of virtually any product, regardless of its shape, material, or complexity.

For example, for the brand LyfeFocus, which specializes in wellness products, we created 3D models of both an acupressure mat and a posture corrector – each using a different technique, but with the same result: accurate, optimized, and ready for web, AR, or configurators.

🎥 The video below shows both products in 3D.

27/07/2025

See What We Do – In 3D
Words can only go so far. That’s why we built a 3D experience to present… our 3D services.
On your desktop. On your phone. In your browser.
Inside, you’ll find:
– Real 3D scans of products
– Photo-based modeling
– Optimized 3D models for web & AR
– Product configurators
– Interactive AR tools for sales and marketing
We help brands, museums, and manufacturers bring ideas to life in 3D.
Step into the experience:
https://vrmodelfactory.com/

24/06/2022

A few days ago, Alza.cz, a leader and innovator on the Czech market, published information on the implementation of the AR function in its application for selected product segments.
About three-quarters of a year ago, Alza asked us if we would like to work with them to implement AR in their e-shop. We helped Alza not only with the implementation of AR technology, but we also created a number of 3D models, including animations, from which both vendors and Alza were enthusiastic. Personally, I think that 3D animations are the future. I will sometimes discuss their use and potential in more detail.

If you want to try the fridge from the video, search in the Alza app, available on Google Play and the App Store, Gorenje fridge NRS9182VB

20/10/2021

Try to design your own Nike AirMax 90 shoe and send us a photo in the comments

https://emersya.com/app/L7XL9UEH5A

Modern manufacturing processes have long been ready to provide end customers with customization options, but they lacked a simple tool to obtain specifications from the customer. And this is where 3D configurators are applied.

Our scanning technology and processing workflows transform any product into a photorealistic 3D model, including adaptation for configurators. The difference between a scanned and a modeled 3D model is obvious and the end customer does not have confidence in a product that is presented by an artificial-looking 3D model.

More and more end customers shop online and leave the conservative way of shopping in brick-and-mortar stores. The presentation of the product in 3D provides end customers with the advantage of brick-and-mortar stores, where the end customer can interactively view the product in detail. This connects them with a potential purchase. It is therefore no surprise that our customers, who have already implemented 3D in their e-shops, confirm the increase in sales by about 15% and at the same time the decrease in returned goods.