Julia Baeva - Data Driven Social Media Specialist

10/12/2025

4 reasons you may need a Social Media Manager for your business.

05/12/2025

Most businesses waste money on ads that look “okay”… but fail to grab attention or drive clicks. Check how to design a perfect banner ad every time:

Start With a Powerful Visual
Use a clean, high-contrast image that instantly shows the problem or solution. Keep it simple — one idea per banner. Avoid clutter, random stock photos, or overly dark backgrounds.

Write a Clear, Benefit-Driven Headline
Your banner has 1–2 seconds to make sense. Use short, bold text that tells people what THEY get. No paragraphs, no complicated language. Make sure your CTA stands out.

Make Your CTA Impossible To Miss
“Book Now,” “Get Quote,” “Shop,” or “Learn More.”
Use high-contrast colors and place it where the eye naturally goes. Never hide your CTA in small text or in a corner.

Example:
❌ “We offer great home services!”
✔️ “Get Rid of Pests in 24 Hours — Guaranteed.”

03/12/2025

It is always better to have more certifications than less 😄

02/12/2025

Simple Example: Boost vs Ads Manager

Boosted Post: “Show to people likely to react or comment”

No real targeting
No split tests
No optimization events

You pay for engagement — not results.

Ads Manager Campaign:

Objective: Leads / Conversions

Custom audiences
Lookalikes
Separate placements
Split test 3 creatives
Budget optimized
Retargeting funnel

Result:
Boosted post = likes.
Ads Manager = customers.

01/12/2025

01/12/2025

🚫 Why Your Boosted Posts Don’t Work (Most of the Time)

Boosting is tempting - it’s fast, easy, and only one click…
But it’s also the least effective way to advertise. Basically, it is great for brand awareness and first meet with you brand, but absolutely useless for lead and sales generating.

1. Boosting = No Real Targeting Power
Boosted posts only let you choose very broad audiences (age, gender, interests).
That means your money is going to random people who aren’t ready to buy.

✅ Ads Manager Fix:
In Ads Manager you can target:
Lookalike audiences
Website visitors
Add-to-cart users
People who watched your videos
Custom local audiences
…and much more.

🔴 2. Boosting Doesn’t Optimize for Your Actual Goal
Boosted posts optimize mostly for engagement (likes, comments, shares).
But likes don’t pay the bills.

✅ Ads Manager Fix:
You can optimize for what you actually want:
Leads
Sales
Messages
Website traffic
Calls
Add to cart
View content

🔴 3. No A/B Testing → You Can’t Improve Results
Boosted posts only allow one version of your ad.
If it doesn’t work, you have no idea why.

✅ Ads Manager Fix:
You can test:
2–10 creatives
Hooks
Headlines
Placements
Audiences
Budgets

🔴 4. No Control Over Placements
Boosts show everywhere - even where your audience doesn’t convert.

✅ Ads Manager Fix:
You can choose the highest - performing placements:
Facebook Feed
Instagram Feed
Reels
Instagram Stories
Messenger
Advantage+ placements if you want the algorithm to optimize

🟢 Simple Example:
Let’s say you run a local pest control business.
A boosted post will show to anyone nearby who likes “home,” “apartment,” or “DIY.”

Ads Manager can target:
✔️ People living within 10 km of your service area
✔️ Homeowners
✔️ Users who visited pest-related websites
✔️ People who asked for quotes before
✔️ Website visitors
✔️ Lookalike of past customers

That’s a massive difference in performance.

25/11/2025

Quick tips for everyone!

18/11/2025

My last results

13/11/2025

👋 Hi, I’m Julia — a Facebook, Instagram & TikTok Ads Specialist.

I help local businesses and eCommerce brands turn ad spend into real sales. I have more than 6 years of experience in all types of online marketing: from broad awareness projects to high-performance e-commerce campaigns for shops and local businesses.

I’ve managed ads for international brands like Mondelez, L’Oréal, Unilever, and Pandora, as well as smaller local brands.

What I do 👇
💡 Ad Strategy & Creative Planning
📊 Campaign Setup & Optimization
🚀 Scaling with data-driven results

Whether you’re spending €10/day or €1,000/day — I can help you make every euro count.

Let’s stop wasting budget and start scaling your business.

💬 Have a question? Ask me here → m.me/JBSocialMediaSpecialist

Helping local businesses and eCommerce brands scale with data-driven Facebook, TikTok and IG Ads 🚀

12/11/2025

Do you make these mistakes?