07/02/2024
What Is Digital Marketing Strategy?
A digital marketing strategy is a cohesive plan to use content, platforms, and media available via the internet to support long- and short-term organizational goals.
The strategy is the plan. The tactics are the tools and methods used to implement the plan.
Digital marketing strategies are developed by organizations that need to ensure that they’re spending their advertising and marketing dollars wisely. However, the strategy isn’t only based on the budget.
A smart digital marketing strategy takes into account the market conditions as they relate to the product or service provided by the organization. The plan also demands identification of potential customers — their demographic information, their motivations for buying, purchasing habits, internet use habits, and more.