E-commerce Berlin

01/08/2025

How Bold Innovation Is Shaping the Future of E-commerce

At the E-commerce Berlin Expo, 🧩 Raluca Bujoreanu, Co-founder & CEO at Acceleratoor and former Zalando innovation lead, shared powerful insights on how brands can break through stagnation and create meaningful, future-ready experiences.

Key takeaways from the session:
- Innovation dies when it’s treated as a “nice to have.”
- Solve real problems, not just follow trends.
- Create emotional, immersive, purpose-driven experiences.
- Empower small teams to test fast and learn.
- Only 1 in 5 companies act on innovation trends - the rest risk being left behind.

🎥 Watch the full session here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

31/07/2025

Ready to Take Your E-commerce Brand to the Next Level?
Exhibit at E-commerce Berlin Expo 2026!

Be where the future of e-commerce happens.

📍 Messe Berlin
🗓 February 17–18, 2026
👥 340+ exhibitors | 14,000+ attendees

Why exhibit?
✔️ Meet thousands of decision-makers, retailers, and e-commerce pros.
✔️ Generate qualified leads and close real business.
✔️ Launch products, build brand awareness & network globally.
✔️ Be part of Germany’s leading e-commerce event!

🛒 From D2C disruptors to B2B powerhouses, everyone who’s shaping the future of online retail will be here. Will your brand?

👉 Book your stand now before it sells out: https://buff.ly/sCghtB2

29/07/2025

How BitterLiebe Streamlined Financial Operations to Fuel Rapid Growth

At the E-commerce Berlin Expo, Lukas Gottschick, Chief Commercial Officer at Pliant, shared how BitterLiebe leveraged digital credit cards to scale smarter and faster.

Key takeaways from the session:
- Fully digital credit card platform tailored for e-commerce.
- Virtual cards issued instantly - one card per use case.
- Automated pre-accounting with cost center, VAT, supplier info attached.
- Real-time spend tracking and budget control.
- Seamless integration with tools like SAP, Datev, and Microsoft Dynamics.
- Saved 40+ hours/month in manual bookkeeping.
- Reduced fraud risks and improved working capital efficiency.

🎥 Watch the full session here.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

28/07/2025

Case Study: How Notino Expanded Across 20 Markets with Precision and Efficiency

At the E-commerce Berlin Expo, Petra Pacáková, CEO of Dotidot, along with Angelika Halamová and Ksenija Palia, Digital Ads Specialists at Notino, shared Notino’s strategic blueprint for successful international expansion.

Key takeaways from the session:
- €1B turnover in 2023.
- Presence in 28 European countries.
- Expansion into 9 new markets in a single year.
- A lean digital ads team managing campaigns across Google, Meta, TikTok & Microsoft Ads.
- Deep market research to assess delivery expectations, payment habits, competition, and regulations.
- Automated, multilingual campaign structures powered by dynamic data feeds.
- Margin-based product segmentation for better ROI.

🎥 Watch the full session here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

25/07/2025

👏 Congratulations to Spryker on earning medals in all 12 categories of the 2025 Paradigm B2B Enterprise Combine for Digital Commerce Solutions!

With 6 Gold, 4 Silver, and 2 Bronze medals, this recognition highlights Spryker’s strength in key areas such as Customer Support, Vision & Strategy, Integrations, and Operations.

This achievement reinforces Spryker’s position as a trusted commerce platform for global enterprises looking to scale, adapt, and future-proof their digital operations.

Well done to the entire Spryker team!

This analyst recognition further solidifies Spryker as a leading commerce solution for enterprises to future-proof their business amidst market volatility.

24/07/2025

From Data Loss to Data-Led Growth

At the E-commerce Berlin Expo, Daniel Tschirschwitz, Head of Performance Tracking & IT, and Zacharie Maville, Senior SEA Growth Consultant at Smarketer, shared how marketers can stay competitive despite increasing data loss in digital advertising.

Key Takeaways:
- By 2025, only ~30% of user data is trackable - consent banners, blockers & cookies cut visibility.
- Result: lower targeting, higher ad spend, +120% cost per conversion vs. 2016.
- WST helps recover lost performance data - privacy-compliant, no personal info.
- Real case: +12% conversions, -10% cost per conversion for a bathroom e-commerce client.

When digital tracking breaks down, how do you keep performance marketing efficient and measurable?

🎥 Watch the full session.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

23/07/2025

E-comm Express: Episode 16 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Iskra Velichkova, ex-Head of Brand at Kleinanzeigen, on the spot with some fun, rapid-fire questions.

Quick highlights:

- Weirdest online buy? A Bulgarian pepper baking machine!
- Dream dinner guest? Reese Witherspoon, for turning a cause into a business.
- Work from home or office? She’s all about the best of both worlds.

Watch the episode!

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

22/07/2025

🇩🇪 What German Consumers Really Want in 2025

Consumers in Germany are not saving this year, but they have not stopped spending. They’re just making smarter choices. Here’s what businesses need to know:

- Less impulse, more intention.
People are switching to affordable brands, cutting back on non-essentials, and watching prices closely.

- Sustainability matters, but not at any price.
Shoppers still care about the environment, but fewer are willing to pay extra for “green” products.

- Online and offline are both strong.
Gen Z loves online shopping. But most Germans still prefer buying groceries and basics in-store. People want flexibility, sometimes it’s click-and-deliver, sometimes it’s picking it up on the way home.

- Discovery happens everywhere.
TikTok, Instagram, Google - this is where people find products now.

So what should brands focus on? Read our article to find out.

The most important consumer behavior trends in Germany for 2025? Yes, here they are. Gain insights and adapt your strategies!

21/07/2025

From Optical Giant to Omnichannel Pioneer

At the E-commerce Berlin Expo, Stefan Wolk, Director E-Commerce at Fielmann, and Boris von Brevern, CEO of BORIS Consulting, shared how a legacy brand is transforming over 1,300 stores and 30M+ customers into a seamless omnichannel experience.

Key Takeaways:
- 96% customer satisfaction, 90%+ retention, driven by true customer centricity.
- 10M+ virtual try-ons & 19M online appointments in 2023 alone.
- "Too many customers" is the challenge, digital solutions help flatten peak store traffic.
- Full returns & adjustments in-store, even for online purchases.
- Built a central returns portal & unified backend in record time, change management was key.

What happens when e-commerce meets decades of in-store experience?
How do you align logistics, tech & teams for seamless CX?

🎥 Watch the full session:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

18/07/2025

Marketing in Germany, Austria or Switzerland? Social media plays by a different set of rules here, and that’s actually a good thing.

In the DACH region, what works isn’t hype or hustle. It’s clarity, consistency, and content that actually means something. People take their time, but when they trust your brand, they really stick with you.

A few key takeaways, what actually works in 2025:
✔️ Choose platforms based on audience habits - not global trends.
✔️ Speak the local language (literally and culturally).
✔️ Focus on building trust before trying to sell.
✔️ Post less often, but with more intention.

Read the full guide:

Stay ahead with the best social media strategies in DACH. Find out what really works to connect with your audience.

17/07/2025

From Social Media to Global Streetwear Player

At the E-commerce Berlin Expo, Marvin Schneemann, Sales Team Lead at Pickware GmbH and Kiyan Yildiz, Gründer & CEO of VICINITY, shared the incredible story of how a teenager with €700, a laptop, and a vision turned a lockdown side project into one of Europe’s fastest-scaling streetwear brands.

Key Takeaways:
- Started during COVID with €700, basic tees, and home shipping.
- Global influencer strategy + TikTok virality = explosive growth.
- Giveaways and unboxings drove 100K+ new followers.
- Brand collabs and pop-ups (e.g. in Paris) expanded global reach.
- In 2024: 200,000+ orders, 35% international - all supported by a scalable logistics setup via Pickware.

📦 Want to learn how they rebuilt their logistics from scratch in under 30 days? Watch the full conference recording:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

15/07/2025

Sustainable shopping is moving into the mainstream, and refurbished electronics are leading the way.

In Germany and beyond, platforms like Refurbed and Back Market are rising fast, challenging traditional retailers and changing how we think about value in online shopping.

Explore ECDB’s latest insights to see how these two rivals are redefining value in eCommerce. (Ad)

Refurbed and Back Market are reshaping the consumer electronics market with rapid growth in refurbished tech. Explore ECDB’s latest insights to see how these two rivals are redefining value in eCommerce. (Ad)