E-commerce Berlin

E-commerce Berlin The E-commerce Berlin Expo (February 17-18, 2026) is the largest pure-play e-commerce event in the capital city of Germany.

Every year, the conference attracts 14,000 visitors and 340 exhibitors, making it an insightful e-commerce fest. The E-commerce Berlin Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We give an unique opportunity for both e-commerce leaders and retailers to develop their expertise and enhance their business strategies. The tenth edition of the E-commerce Berlin Expo will take place in Messe Berlin on the 17-18th of February 2026.

👏 Congratulations to Spryker on earning medals in all 12 categories of the 2025 Paradigm B2B Enterprise Combine for Digi...
25/07/2025

👏 Congratulations to Spryker on earning medals in all 12 categories of the 2025 Paradigm B2B Enterprise Combine for Digital Commerce Solutions!

With 6 Gold, 4 Silver, and 2 Bronze medals, this recognition highlights Spryker’s strength in key areas such as Customer Support, Vision & Strategy, Integrations, and Operations.

This achievement reinforces Spryker’s position as a trusted commerce platform for global enterprises looking to scale, adapt, and future-proof their digital operations.

Well done to the entire Spryker team!

This analyst recognition further solidifies Spryker as a leading commerce solution for enterprises to future-proof their business amidst market volatility.

From Data Loss to Data-Led GrowthAt the E-commerce Berlin Expo, Daniel Tschirschwitz, Head of Performance Tracking & IT,...
24/07/2025

From Data Loss to Data-Led Growth

At the E-commerce Berlin Expo, Daniel Tschirschwitz, Head of Performance Tracking & IT, and Zacharie Maville, Senior SEA Growth Consultant at Smarketer, shared how marketers can stay competitive despite increasing data loss in digital advertising.

Key Takeaways:
- By 2025, only ~30% of user data is trackable - consent banners, blockers & cookies cut visibility.
- Result: lower targeting, higher ad spend, +120% cost per conversion vs. 2016.
- WST helps recover lost performance data - privacy-compliant, no personal info.
- Real case: +12% conversions, -10% cost per conversion for a bathroom e-commerce client.

When digital tracking breaks down, how do you keep performance marketing efficient and measurable?

🎥 Watch the full session.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

E-comm Express: Episode 16 is LIVE!In this new series, we bring you quick, actionable insights from industry leaders, al...
23/07/2025

E-comm Express: Episode 16 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Iskra Velichkova, ex-Head of Brand at Kleinanzeigen, on the spot with some fun, rapid-fire questions.

Quick highlights:

- Weirdest online buy? A Bulgarian pepper baking machine!
- Dream dinner guest? Reese Witherspoon, for turning a cause into a business.
- Work from home or office? She’s all about the best of both worlds.

Watch the episode!

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

🇩🇪 What German Consumers Really Want in 2025Consumers in Germany are not saving this year, but they have not stopped spe...
22/07/2025

🇩🇪 What German Consumers Really Want in 2025

Consumers in Germany are not saving this year, but they have not stopped spending. They’re just making smarter choices. Here’s what businesses need to know:

- Less impulse, more intention.
People are switching to affordable brands, cutting back on non-essentials, and watching prices closely.

- Sustainability matters, but not at any price.
Shoppers still care about the environment, but fewer are willing to pay extra for “green” products.

- Online and offline are both strong.
Gen Z loves online shopping. But most Germans still prefer buying groceries and basics in-store. People want flexibility, sometimes it’s click-and-deliver, sometimes it’s picking it up on the way home.

- Discovery happens everywhere.
TikTok, Instagram, Google - this is where people find products now.

So what should brands focus on? Read our article to find out.

The most important consumer behavior trends in Germany for 2025? Yes, here they are. Gain insights and adapt your strategies!

From Optical Giant to Omnichannel PioneerAt the E-commerce Berlin Expo, Stefan Wolk, Director E-Commerce at Fielmann, an...
21/07/2025

From Optical Giant to Omnichannel Pioneer

At the E-commerce Berlin Expo, Stefan Wolk, Director E-Commerce at Fielmann, and Boris von Brevern, CEO of BORIS Consulting, shared how a legacy brand is transforming over 1,300 stores and 30M+ customers into a seamless omnichannel experience.

Key Takeaways:
- 96% customer satisfaction, 90%+ retention, driven by true customer centricity.
- 10M+ virtual try-ons & 19M online appointments in 2023 alone.
- "Too many customers" is the challenge, digital solutions help flatten peak store traffic.
- Full returns & adjustments in-store, even for online purchases.
- Built a central returns portal & unified backend in record time, change management was key.

What happens when e-commerce meets decades of in-store experience?
How do you align logistics, tech & teams for seamless CX?

🎥 Watch the full session:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

Marketing in Germany, Austria or Switzerland? Social media plays by a different set of rules here, and that’s actually a...
18/07/2025

Marketing in Germany, Austria or Switzerland? Social media plays by a different set of rules here, and that’s actually a good thing.

In the DACH region, what works isn’t hype or hustle. It’s clarity, consistency, and content that actually means something. People take their time, but when they trust your brand, they really stick with you.

A few key takeaways, what actually works in 2025:
✔️ Choose platforms based on audience habits - not global trends.
✔️ Speak the local language (literally and culturally).
✔️ Focus on building trust before trying to sell.
✔️ Post less often, but with more intention.

Read the full guide:

Stay ahead with the best social media strategies in DACH. Find out what really works to connect with your audience.

From Social Media to Global Streetwear PlayerAt the E-commerce Berlin Expo, Marvin Schneemann, Sales Team Lead at Pickwa...
17/07/2025

From Social Media to Global Streetwear Player

At the E-commerce Berlin Expo, Marvin Schneemann, Sales Team Lead at Pickware GmbH and Kiyan Yildiz, Gründer & CEO of VICINITY, shared the incredible story of how a teenager with €700, a laptop, and a vision turned a lockdown side project into one of Europe’s fastest-scaling streetwear brands.

Key Takeaways:
- Started during COVID with €700, basic tees, and home shipping.
- Global influencer strategy + TikTok virality = explosive growth.
- Giveaways and unboxings drove 100K+ new followers.
- Brand collabs and pop-ups (e.g. in Paris) expanded global reach.
- In 2024: 200,000+ orders, 35% international - all supported by a scalable logistics setup via Pickware.

📦 Want to learn how they rebuilt their logistics from scratch in under 30 days? Watch the full conference recording:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

Sustainable shopping is moving into the mainstream, and refurbished electronics are leading the way.In Germany and beyon...
15/07/2025

Sustainable shopping is moving into the mainstream, and refurbished electronics are leading the way.

In Germany and beyond, platforms like Refurbed and Back Market are rising fast, challenging traditional retailers and changing how we think about value in online shopping.

Explore ECDB’s latest insights to see how these two rivals are redefining value in eCommerce. (Ad)

Refurbed and Back Market are reshaping the consumer electronics market with rapid growth in refurbished tech. Explore ECDB’s latest insights to see how these two rivals are redefining value in eCommerce. (Ad)

How Branded Mobile Games Are Becoming the New TVAt E-commerce Berlin Expo, Louisa Lerdo, Head of Marketing, and Eric Jan...
14/07/2025

How Branded Mobile Games Are Becoming the New TV

At E-commerce Berlin Expo, Louisa Lerdo, Head of Marketing, and Eric Jangor, Managing Director from Tabbler, delivered one of the most eye-opening sessions: "Winning Customers Playfully: Are Branded Mobile Games the New TV?"

Key Takeaways:
- Mobile gaming is now the biggest entertainment industry, bigger than Hollywood & music.
- 68% of gamers play on mobile; in Germany, that’s 27M, across all ages and genders.
- Branded games = 9.3 min average engagement (vs. 2 sec on Instagram).
- They offer first-party data, immersive storytelling & pure fun.
- Brands like Armani, Pringles, Chanel are already winning with games.
- It’s not just Gen Z, everyone plays. Mobile gaming is mass-market now.

🎥 Watch the full session:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

E-comm Express: Episode 15 is LIVE! In this new series, we bring you quick, actionable insights from top industry leade...
11/07/2025

E-comm Express: Episode 15 is LIVE!

In this new series, we bring you quick, actionable insights from top industry leaders, all in just 60 seconds.

Kicking off our series, we sat down with Jan Lühring, Geschäftsführer E-Commerce & Technologie at Super Streusel, to get her rapid-fire take on the biggest e-commerce trends, must-have tools, and the biggest mistakes brands make.

Key takeaways:
- Favorite platforms: Jan picks Amazon for shopping and checks Shopify first thing in the morning.
- Funniest excuse: He once avoided a meeting by saying he had to open the window for his cat.
- Unexpected fact: Despite his leadership role, Jan admits, “I don't have a plan.”

Get full insights and stay tuned for more!

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

Still selling on eBay Germany in 2025? You probably should be, but a few key things have changed.The platform’s gotten s...
10/07/2025

Still selling on eBay Germany in 2025? You probably should be, but a few key things have changed.

The platform’s gotten smarter this year: upgraded ads, a redesigned Seller Hub, and new seller tools are rolling out fast. Stay sharp and there’s serious potential, fall behind and you’ll feel it.

Here’s what’s different:
- Priority ads now control top visibility in search.
- Attribution rules have shifted, ad fees can apply up to 30 days after a click.
- The Seller Hub has a new layout, faster, but takes getting used to.
- Financing and buyer protection tools are expanding, especially for high-value items.

Noticed a dip in views or sales lately? This might explain it, and the article below breaks it all down.

Selling on eBay Germany in 2025? Uncover the key changes that can impact your sales and strategies in this marketplace!

How Social Commerce is Revolutionizing Online ShoppingAt the E-commerce Berlin Expo 2025, Kristina Mertens, Marketing Le...
09/07/2025

How Social Commerce is Revolutionizing Online Shopping

At the E-commerce Berlin Expo 2025, Kristina Mertens, Marketing Lead at everstox, delivered one of the most talked-about sessions: How Social Commerce is rewriting the rules of online shopping.

Key Takeaways:
- TikTok is no longer just social, it’s building an Amazon-level commerce engine.
- 3 social commerce models: Commerce-to-Social, Social-to-Commerce, Affiliate Hybrid
- Social-to-Commerce (TikTok Shop) is the future-proof model.
- TikTok’s native marketplace, own fulfillment, and unmatched algorithm make it a serious ecommerce challenger.
- Gen Z is product-loyal, not brand-loyal, virality > legacy.
- 3 pillars of success: scroll-stopping content, authentic creators, active community.

💡 Final advice?
"Whoever loses customer access, loses."
Meet your customers where they are — in their feeds, not your funnels.

🎥 Watch the full session:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

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WHAT IS E-COMMERCE BERLIN EXPO? This event is part of a network of events hosted in capital cities around the CEE market. The exhibition is dedicated to circuit E-commerce, Online Marketing, Hosting & Cloud Computing, Social Media and Mobile services for e-commerce industry.

The next edition will take place on February 13, 2020 at STATION Berlin and will gather more than 7000 visitors and 170+ exhibitors from leading e-commerce / marketing companies.

For more information, read here https://ecommerceberlin.com/