E-commerce Berlin

11/06/2026

To celebrate our 10th anniversary, we released a special book featuring multiple interviews with some of the most influential voices in e-commerce.

One of them is an exclusive interview with Jennifer Baum-Minkus, Founder & CEO of gitti GmbH, who shares 10 valuable lessons from over three decades in the industry.

Read the full interview in the article and explore the insights shaping the future of online retail: https://ecommerceberlin.com/r/ebe-interview-gitti

10/06/2026

AI agents are no longer just helping people shop, they're starting to shop for them.

And that changes everything for merchants, platforms, and consumers alike.

In our latest Behind the Click episode, our host Janine Vanessa Heinrich sits down with Jovan Protić, Co-CEO of idealo Internet GmbH, one of Europe's top price comparison platforms, to explore why trust is becoming the new currency of commerce and how idealo is positioning itself at the center of it.

We get into:
- Why agentic commerce is far more complex than it sounds.
- What European retailers still don't get about AI.
- How Idealo is becoming the data backbone of AI-driven shopping.
- Why trusted intermediaries will be more necessary, not obsolete.

If you're in e-commerce, retail, or just trying to make sense of where AI is taking us, this one is for you.

🎧 Watch the full episode:
Youtube: https://buff.ly/gRFpbye
Spotify: https://buff.ly/yWHG2Wp
Apple Podcasts: https://buff.ly/IQShjnF

Welcome to Behind the Click, powered by the E-commerce Berlin Expo:...

09/06/2026

Most e-commerce brands have no idea their email strategy is leaving serious money behind.

Klaviyo just released a benchmark report based on data from 183,000+ global brands and the numbers reveal a gap most operators never see coming.

Is your store on the right side of it? Find out in the full report. (Ad)

Email marketing benchmarks by Klaviyo reveal how your e-commerce performance compares to industry standards. Explore them inside!

08/06/2026

We are hosting a free online session on July 2nd. If you run an online business and want to understand what is happening in China right now - this one is worth your time.

Disruptive China Preview is a practical online session on the Chinese e-commerce trends already influencing Western markets and what smart businesses can do about them right now.

Register here: https://ecommerceberlin.com/r/registration

The session will be led by two of Europe's leading China experts - Björn Ognibeni, Practical Visionary and Zheng Xu, International Expansion Architect - who between them bring decades of experience at the intersection of European and Chinese business.

What you'll take away:
- A clearer picture of Digital China - what's actually going on beyond the headlines and why it matters for Western markets.
- Inspiration you can use at home - concrete patterns from China you can adapt to your own business, this quarter, not in five years.
- A sense of the opportunities inside China - where the real openings are for European brands and how access actually works on the ground.

📅 July 2nd, 2026, 3:00 PM CEST
👥 Limited to 100 participants

05/06/2026

What if the secret to winning the next generation of customers isn't better technology, but a better feeling?

At E-commerce Berlin Expo 2026, Jasmin (JayKays) Karatas, Founder & Strategist for Playful Brand and Product Innovation at JDK x RAW-R, breaks down exactly why the brands winning in the next 5 years aren't the ones with the best product, they're the ones that make you feel something.

In this talk you'll learn:

- How playful commerce goes far beyond gaming and why it applies to every e-commerce business.
- Why Gen Z is abandoning brands that play the margin game and what to do instead.
- How companies like Zalando, Walmart and Coca-Cola are already building experiences, not just products.

Watch the full conference recording here.

Watch this exclusive presentation recorded live at the E-commerce B...

03/06/2026

Your 95% on-time delivery rate might be lying to you.

Most brands achieve it by padding shipping estimates, not by delivering faster. And while it protects carrier metrics, it's quietly killing your checkout conversion.

Parcel Perform's data shows some shipping corridors operate with buffer scores as high as 99.6 - a massive disconnect between what shoppers see and what carriers can actually deliver.

The solution? Parcel Perform's Checkout Experience strips away unnecessary padding using AI-powered precision data, turning your delivery promise from a defensive backup into an active revenue engine.

Full article below 👇 (Ad).

A 95% on-time delivery rate can hide padded shipping estimates that hurt checkout conversion. Learn how precise delivery dates boost sales, reduce WISMO tickets, and improve AI shopping visibility. (Ad)

03/06/2026

To celebrate our 10th anniversary, we released a special book featuring multiple interviews with some of the most influential voices in e-commerce.

One of them is an exclusive interview with Robert Bosch, Chief Commercial Officer at Sunday Natural, who shares 10 valuable lessons from over three decades in the industry.

Read the full interview in the article and explore the insights shaping the future of online retail: https://buff.ly/YeSvciQ

02/06/2026

How do you manage 600+ marketing decisions per week across 22 markets?

Paul Gebel, Senior E-Commerce Performance Manager at DOUGLAS, breaks down exactly how they steer multi-million euro budgets holistically across Europe and the answer is more human than you might think.

- Data alone is not enough - human expertise is what makes attribution models truly work.
- One strategy doesn't fit all - every market has different channels, behaviors and targets.
- Agility is everything - the best decisions are sometimes made mid-day on Black Friday.
- And the results speak for themselves - double digit net sales growth with improving efficiency.

If you work in performance marketing or e-commerce, this one is worth your time.

🎥 Watch the full conference recording here.

Watch this exclusive presentation recorded live at the E-commerce B...

01/06/2026

Benelux looks like an easy win for German brands. Until they go live.

Marketplace growth gets complex fast and that is exactly where most brands get stuck. Integrators like Tradebyte are changing that, turning operational challenges into scalable growth.

See how German brands are scaling faster on platforms like bol. (Ad)

Why are integrators becoming essential for marketplace growth in the Benelux? Discover how German brands can scale faster on platforms like bol through strong operational setup, automation, and scalable marketplace infrastructure. (Ad)

28/05/2026

Global ecommerce is set to surpass USD 6 trillion this year, but capturing that growth isn't straightforward. New markets bring new payment preferences, regulatory complexity, and infrastructure gaps that can make or break an expansion strategy.

That's where the right insights matter.

The 𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 2026, published by our media partner The Paypers, breaks down what's happening across markets - from payment orchestration and MoR models to the rise of agentic commerce and stablecoins - with perspectives from merchants, PSPs, platforms, and consultants.

It also includes original research on growth markets like Brazil, Mexico, Thailand, Indonesia, the UAE, and Nigeria (in partnership with PCMI), plus the third edition of The Paypers' payment orchestration infographic.

Whether you're scaling cross-border or rethinking your payment stack, it's a
solid read.

Download your free copy ➡️ https://buff.ly/PUzg9q0

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