
29/01/2025
🚨Kaufland is shutting down FBK – what’s next for sellers? 🚨
Less than a year after launching Fulfilled by Kaufland (FBK), the company is pulling the plug. Sellers have until February 28, to get their products back and adjust to the changes.
⛔ Why is FBK ending?
According to Lommer's Post, Kaufland says it’s part of a bigger strategy:
They’re working on a new, more flexible cross-border fulfillment solution with multi-channel capabilities and automated shipping features. Sounds promising, but so far, details and timelines are still up in the air.
➡️ What are the options now?
Sellers now face a choice: Sit tight and wait for Kaufland’s new solution, or start exploring alternatives now? Many are already shifting to established fulfillment providers that integrate seamlessly with Kaufland and other marketplaces (like does with their ChannelEngine integration 🤫)
One thing is clear: Marketplace logistics is evolving, and sellers need to stay ahead of the curve.