02/10/2025
🌪The 3 Layers That Will Change Your Business Forever”
🥢Most entrepreneurs fail not because their idea is bad… but because they never go deep enough. Let me show you the 3 layers that separate struggling businesses from unstoppable brands.”
“Think of business like digging for gold. On the surface, you’ll only find dirt. But when you go deeper, that’s where the gold is.
🔹 Layer 1: Industry.
This is the big umbrella. Example: Health. Or Marketing. Or Fashion.
But here’s the problem: industries are overcrowded. Too many people shouting the same message.
🔹 Layer 2: Niche.
Now you go one step deeper. Instead of ‘Health,’ you choose ‘Weight loss for busy moms.’
Instead of ‘Marketing,’ you choose ‘Personal branding for coaches.’
Already, you’re speaking to fewer people, but the right people.
🔹 Layer 3: Unique Value Zone (UVZ).
This is the gold. It’s not just what you do, it’s what makes you different.
Example:
In health, maybe you don’t just help moms lose weight—you help them lose weight without dieting by focusing on mindset.
In marketing, maybe you don’t just teach branding—you build a personal content system that brings clients without ads.
In fashion, maybe you don’t just sell clothes—you create sustainable pieces that last 5 years, saving money and the planet.
This 3-layer model is how small businesses cut through noise and actually get clients. Stop staying at the surface. Go deeper.”
😶🌫️If you want me to help you find YOUR unique value zone so your content attracts clients instead of crickets, drop the word ‘GROWTH’ in the comments or ‘UVZ.’ So I'll explain everything to you in the next reel /post
