14/04/2025
:
34 people were killed yesterday in the city of Sumy, Ukraine, by the Russian army of terrorists.
Coincidence or not, yesterday we came across a social media post featuring our colleague — the editor of a so-called “French” magazine, of Russian origin — whose publication is often sold in the same concept stores as BL8D. This individual flits freely between Paris and Moscow, curates major exhibitions with the support of the Russian government, enjoys ballets at the Bolshoi Theatre, so that later, at the upcoming presentation in Paris, broadcast (I quote) about “poetry, fashion, and the quiet urgency of being human.”
What is this — a complete lack of empathy, or ordinary whoredom (бл****во)?
Why do we proclaim our place in this industry if we’re incapable of perceiving the context of the time in which we objectively find ourselves? If a person — not just any person, but the head of a media outlet — born in a country that has become a terrorist state, sees no issue in collaborating with this terrorist in any capacity, then what kind of fashion, what kind of humanism are we even talking about?
Our European colleagues — perhaps. But we, those born on the territory of the Russian Federation, we, those directly connected to the war in Ukraine, especially those running media — we have no moral right to ignore the war and the war crimes committed against Ukraine.
We can choose the format, the context, and the visual tools through which this narrative will be realized, but WE DO NOT HAVE THE OPTION OF SEEING OR NOT SEEING THE WAR.
Living in a bubble — albeit a very large one, over 400 pages long — and calling it “humanism” does not mean engaging in Fashion.