BalticBest

BalticBest Balticbest 2026 takes place online in the format of a live show on September 15 and 16.

Can a smaller market be a creative advantage? 🧐In the INTERVIEW, Urmas Villmann (BalticBest 2026 jury member and Kontuur...
31/08/2026

Can a smaller market be a creative advantage? 🧐

In the INTERVIEW, Urmas Villmann (BalticBest 2026 jury member and Kontuur Leo Burnett Creative Director) talks about why limited budgets can push agencies to be more inventive, what makes a truly strong idea, and why transparent judging adds real value to creative competitions.

Read the full story 👇

INTERVIEW | Why do all banks sound the same? "Because 'boring' feels safe," says Egle Klekere (Founder at Deep White). ...
26/08/2026

INTERVIEW | Why do all banks sound the same? "Because 'boring' feels safe," says Egle Klekere (Founder at Deep White). She argues it's actually a reputational risk.

Read the full interview 👇 Link in the comments.

💬 INTERVIEW | „The agency is like insurance for quality over the long term.“Aldis Ozoliņš, Head of Creative at Guilty Og...
17/08/2026

💬 INTERVIEW | „The agency is like insurance for quality over the long term.“

Aldis Ozoliņš, Head of Creative at Guilty Ogilvy, has worked across five agencies in Latvia. In this interview he explains why an agency is like insurance for quality over the long term, why networks are really about people rather than tools, and how creativity – not business consulting – is what drives results.

A sharp read on where agencies are heading in the age of AI 👇

INTERVIEW | AI and smaller players are taking on an increasing share of simple ex*****on work, but the greater value and...
12/08/2026

INTERVIEW | AI and smaller players are taking on an increasing share of simple ex*****on work, but the greater value and bigger budgets remain in strategy, branding and consulting, says Dovilė Dovidavičiūtė, Managing Partner at Lithuanian agency Sons & Daughters. According to her, artificial intelligence is having the biggest impact on junior specialists, while for experienced professionals, it is currently primarily a tool.

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INTERVIEW | In Latvia's PR and communications market, long-term planning has given way to quarter-by-quarter decision-ma...
07/08/2026

INTERVIEW | In Latvia's PR and communications market, long-term planning has given way to quarter-by-quarter decision-making. While companies continue to invest in marketing and communications, the war in Ukraine and ongoing economic uncertainty are forcing them to reassess their plans more frequently, says Ralfs Vilands, CEO and Founder of VA Communications Rud Pedersen Group and Strategic Partner at VA Government Rud Pedersen Group, in an interview.

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INTERVIEW | When multiple brands use the same influencers, the same jokes, and the same visual language, they become inc...
06/08/2026

INTERVIEW | When multiple brands use the same influencers, the same jokes, and the same visual language, they become increasingly difficult to tell apart. Read the interview with WKND Latvia Creative Director Janis Kuprašovskis. Link in the comments 👇

INTERVIEW | The rules of the agency business have now been thoroughly rewritten. “If even the most junior creative on th...
29/07/2026

INTERVIEW | The rules of the agency business have now been thoroughly rewritten.

“If even the most junior creative on the team is now directing an AI model and making “creative director-level” decisions, where is the agency business heading?” asks BalticBest jury member Rimantas Stanevičius, Creative Director at the Lithuanian agency Milk.

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INTERVIEW | “Anti-Marketing Will Take Over,” says Kristaps Deics, a BalticBest 2026 jury member and Creative Director at...
27/07/2026

INTERVIEW | “Anti-Marketing Will Take Over,” says Kristaps Deics, a BalticBest 2026 jury member and Creative Director at McCann Riga.

In the interview, Deics explains why he believes the future belongs to humanity, not artificial intelligence.

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"Baltics equals death."INTERVIEW | Paulius Senūta (Founder & CEO at Not Perfect) isn't being just provocative. A third o...
22/07/2026

"Baltics equals death."

INTERVIEW | Paulius Senūta (Founder & CEO at Not Perfect) isn't being just provocative. A third of the agency's revenue now comes from outside the Baltics, and its largest client is a Hungarian telecom.

How a Vilnius agency won a CEE pitch and why most Baltic agencies never make the long list?

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