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12th BalticBest 2025 takes place online in the format of a live show on August 27th.

04/08/2025

Artis Krilovs, the head of the Latvian advertising agency WRONG, is a great fan of AI, yet at the moment it leaves him disappointed. Outdoor banners created with AI by major brands look like quick jobs from any small player. “Everything seems fine, but the sparkle and genuine distinctiveness are gone.” Read more – link in the comments.

01/08/2025

In this BalticBest interview, Havas Riga shares its experience with pan-Baltic projects and explains why a media-first approach is key to building stronger client relationships.

Aldis Ozoliņš highlights the importance of working with clients who see media as the starting point – with creativity adding value on top.

Read more about their perspective on cross-Baltic collaboration https://balticbest.eu/havas-riga-spots-opportunities-in-pan-baltic-projects/

31/07/2025

Paulius Senūta, founder of Not Perfect Network (Not Perfect Vilnius), explains why Estonia is currently the best country to run a creative agency – thanks to its startup mindset, digital infrastructure, and strong talent pool. He also opens up about lessons learned from past expansion attempts and what makes a network truly collaborative.
Read the Interview with Paulius and submit your works to BalticBest 2025 (deadline is next Friday - August 8th)
https://balticbest.eu/paulius-senuta-not-perfect-network-estonia-is-the-best-place-to-run-an-agency-today/

28/07/2025

Grunge Is Back — Bold, Textured & Exaggerated
Katrina Sirelpuu, Head of Art at Not Perfect Tallinn and a jury member of BalticBest 2025, highlights a striking visual revival: the resurgence of grunge in design. Gone is the sterile polish—welcome to exaggerated typography, raw texture, and imperfect charm.

Why is this relevant?
✅ Because today’s audiences crave authenticity and emotional depth.
✅ Because outstanding brands dare to be visually raw and expressive.

👉 Is your brand willing to embrace the imperfect? Dive into the trend and see how your identity could stand out visually!

Read the full story: https://balticbest.eu/balticbest-2025-jury-member-est-grunge-exaggerated-typography-and-texture-are-back/

25/07/2025

🦾 INTERVIEW | McCann Riga is taking a bold stand in today’s AI-saturated world. Sintija Popena, as a jury member of BalticBest 2025 and Creative Director at McCann Riga, emphasizes a moral responsibility to keep working with real photographers, models, and makeup artists.

We believe in real people, real emotions, and real artistry, says Popena.

👉 Read the full story: https://balticbest.eu/balticbest-2025-jury-member-lat-we-feel-a-moral-obligation-to-continue-working-with-real-photographers-models-and-makeup-artists/

24/07/2025

✨ INTERVIEW | As an advertiser, you need to sense where the "glitter" is moving in society, says BalticBest 2025 jury member Madis Taras, Creative Partner at Taifuun (EST).

Taras talks about staying relevant in a fast-changing world, the role of intuition in marketing – and why creative work must reflect the mood of the moment.

👉 Read the full story: https://balticbest.eu/balticbest-2025-jury-member-est-as-an-advertiser-you-need-to-sense-where-the-glitter-is-moving-in-society/

21/07/2025

🔎 The boundaries of agency specialization are becoming increasingly blurred, and clients expect more comprehensive solutions from a single source. Has the classic agency model already become outdated?

INTERVIEW | Ervinas Spūdys, CEO of the INK Agency (LIT), shares why they no longer position themselves as a PR or advertising agency and how they solve client problems regardless of channel or format.

👉 Read the full story: https://balticbest.eu/ervinas-spudys-ink-agency-the-future-belongs-to-integrated-agencies/

14/07/2025

💡 INTERVIEW | According to Tomas Bartninkas, Strategy Director at TRUTH., all the tools we use in modern communication -happenings, flash mobs, teasers – can already be found in the New Testament.

Bartninkas shares why TRUTH. prefers to stay small, why they left the McCann network, and why it’s better to be king in your own country than a servant in a big kingdom.

👉 Read the full story: https://balticbest.eu/tomas-bartninkas-truth-jesus-christ-was-the-first-advertising-guy/

10/07/2025

🟡 INTERVIEW | BalticBest 2025 jury member Heiki Urbala, Creative Director at Taevas (EST): agencies are tired of unpaid pitches.

👉 Read the full story: https://balticbest.eu/balticbest-2025-jury-member-est-agencies-are-tired-of-unpaid-pitches/

08/07/2025

😎 INTERVIEW | BalticBest 2025 jury member Giedrė Ona Šileikytė, Founder and Executive Creative Director at autoriai (LIT): the advertising industry is no longer sexy for young people.

👉 Read the full story: https://balticbest.eu/balticbest-2025-jury-member-the-advertising-industry-is-no-longer-sexy-for-young-people/

03/07/2025

🧐 INTERVIEW | BalticBest 2025 jury member Eimantas Barkauskas, Creative Director at Sons & Daughters (LIT): as the new normal, big ideas are outsourced, but ex*****on is left to the client.

👉 Read the full story: https://balticbest.eu/balticbest-2025-jury-member-as-the-new-normal-big-ideas-are-outsourced-but-ex*****on-is-left-to-the-client/

30/06/2025

Meet the JURY members of BalticBest 2025! 😍

🔗 HERE: https://balticbest.eu/meet-the-jury-members-of-balticbest-2025/

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Balticbest 2020

At the end of the summer of 2020 the advertising industry will be born again after one of the deepest recessions of modern times. Balticbest is a marketing & advertising competition for small countries. In 2020, it will enter the “new normal” with all-new ONLINE festival format.

The purpose of the Balticbest award competition is to reward outstanding creativity. Entries will be judged by an international jury on the originality of the creative ideas and on the quality of their ex*****on. Balticbest 2020 is open for entries from small European countries (population less than 5 million), such as Croatia, Slovenia, Latvia, Estonia, Lithuania, Iceland, Cyprus, Malta, Georgia, Luxembourg, Albania, Ireland, etc.

See more: https://eng.bestmarketing.ee/ The deadline for submitting entries to Balticbest 2020 Awards is August 12. The Grand Prix and gold winning works of Balticbest will be sent FREE OF CHARGE to compete in EPICA! Hando Sinisalu Program Director of Balticbest 2020 +372 502 8561 Skype: handosini [email protected] Äripäev AS / Bonnier Business Press