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Insights into Language, Culture and Communication Journal

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At its core, ILCC encourages submissions from a wide range of disciplines intersecting humanities and social sciences, including but not limited to: Linguistics, applied linguistics, literary studies, cultural studies, critical theory, media studies.

05/08/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

The impact of using online economic newspaper articles on teaching ESP vocabulary to business students: a task-based approach
Somaya Ahmed Hassan Atta, Rehab H. Mahmoud, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1052

Abstract

The present study investigates the impact of online economic newspaper articles on business students to improve their English vocabulary learning skills for specific purposes (ESP) based on task-based language teaching. This research aims to examine the development of ESP vocabulary for Business students after using task-based language methods utilizing online economic newspaper articles. The research design is quasi-experimental. The study sample consists of 65 out of 80 students at the College of Management and Technology at the Arab Academy for Science, Technology, and Maritime Transport in Alexandria. The experimental group consists of 42 students and the control group of 23 students. A pre-questionnaire was used to investigate the needs of business students. The experimental group was assigned to complete eight tasks designed based on a task-based language teaching strategy while the control group received conventional teaching. A pre-test and a post-test were used to measure the effect of the task-based online newspaper articles technique. The post-questionnaire and observation sheet are also used to investigate the challenges and the attitudes of the experimental group towards task-based online economic newspaper articles in learning ESP vocabulary. The results of the study revealed that there was a significant difference in the mean scores between the pre-test and the post-test results in the experimental group. The findings indicated that using language as a method and the online economic newspaper as teaching material was able to increase the ESP vocabulary for business students. Based on the findings, it is recommended that researchers could delve deep into studying the task-based online economic newspaper articles strategy and its relation to students’ learning preferences. It is also recommended that teachers could use them in their classes, and supervisors conduct workshops to show teachers how to use them.

30/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

The ideational hegemonic gendered transactional ideology across ‘Long day’s journey into night’: a socio-semiotic analysis PDF
Sara Samir El Daly
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1147

Abstract

This study addresses the triangulation of language, power, and gender since it aims at examining the ideational function of language realized through the interpersonal profile. The interpersonal profile is investigated through the family relations and the literary discourse markers. The ideational meta-function is construed through the ideology-based value conducted through the experiential construal of the interpersonal relations between the characters of the play 'Long Day's Journey into Night' and the interpersonal metadiscourse devices of the authorship. This study employed both the quantitative and qualitative approaches. The corpus of the study was composed of the archived txt. files of the play and the qualitative interpretation of the conducted results. Analytically, the play corpus is the 43,209 thousand words. An integrated approach to investigate the ideational function is followed; it belongs to both the interpersonal metafunction (Halliday 2014) and the discourse marker (Hyland 2005). The results of the study classify the interpersonal profile into; firstly, the interpersonal identity-based practices realized and conducted through: the interactional meta-discourse devices' use, the propositional recurrences event model, the modalities dramatic ception, the co-joint masculine-based hegemony over the female-oriented activities, and the factive/fictive preceptory-oriented ideology. Secondly, the literary-style interpersonal realization is conducted through the characters'-cognitive complexity portrayal and the multiple ideological implications; the double-voice of the feminine discourse orients the 'herself's' interest and mitigates the interactions; the masculine's single voice discourse pattern is conducted for one-basic communicative end.

22/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

Do AI-generated field-specific vocabulary quizzes provide consistent results? Measuring learners’ performance and their perceptions PDF
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1115

Abstract

Artificial Intelligence (AI) is increasingly becoming an incredibly beneficial instrument for language education. There is a variety of AI-powered educational instruments that are embedded in miscellaneous platforms whether they are educational or non-educational. These AI-powered platforms are said to have the ability to improve English language learners’ communication skills through the provision of interactive and personalized learning experiences. Moreover, learning English for Specific Purposes (ESP) vocabulary is sometimes problematic for many learners and the search for new effective learning strategies is not an option anymore. In addition, there is a need to create and generate reliable, authentic, specific and valid ESP tests. Thus, the principal aim of the study is to examine the reliability of AI generated field-specific text-based activities and the attitude of cardiac care nurses towards these AI-generated activities. In this endeavour, four AI-composed quizzes were disseminated to cardiac care nurses (n=70) in various departments (e.g., Intensive Care Unit, Cardiac Care Unit, Adult Ward, Operating Room) at a cardiac care Centre and a questionnaire (based on a five-point Likert scale) was administered following the application of the quizzes to identify the attitude of the participants towards these quizzes. To confirm the results, interviews were also conducted with a subset of the questionnaire participants (n=8). The results revealed that the AI-composed vocabulary quizzes pleaded consistent results in terms of learners’ level of proficiency. Additionally, the nurses’ attitude was positive towards using these quizzes as an assessment tool along with raising their interest and motivation to learn more nursing vocabulary. Furthermore, a model for improving ESP vocabulary through field-specific, contextualized, authentic and level-suitable texts and activities has been constructed. The model is based on the findings of the questionnaire.

16/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

Table of Contents
Articles
1. Do AI-generated field-specific vocabulary quizzes provide consistent results? Measuring learners’ performance and their perceptions
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1115

2. The ideational hegemonic gendered transactional ideology across ‘Long day’s journey into night’: a socio-semiotic analysis
Sara Samir El Daly
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1147

3. The impact of using online economic newspaper articles on teaching ESP vocabulary to business students: a task-based approach
Somaya Ahmed Hassan Atta, Rehab H. Mahmoud, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1052

4. Investigating the construction of gender stereotypes in the animated movie Mulan: a feminist stylistics approach
Haidy M. Salah Eissa, Abeer M. Refky M. Seddeek, Nevine M. Sarwat, Riham E. A. Debian, Marwa Adel Abuelwafa
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1144

5. Multimodal analysis of film and video production: reviewing the field
Marwa Mohamed Abd Allah, Marwa Mohamed Khamis El-Zouka, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1087

6. Integrating technology in the instruction and retention of ESP vocabulary: a systematic review
Amr Selim Wannas, Raja Altukruni, Samah Mahmoud Abdel Naby
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1230

7. Representations of the Israeli-Palestinian conflict on Twitter: a corpus-based linguistic analysis
Rehab Hassan Mahmoud
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1276

8. Towards more power-sensitive teacher’s written feedback: a critical review of authority
Nancy Mohamed Afifi, Shaker Rizk, Inas Hussein Hassan, Riham Debian
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1290

9. A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach
Wen Zhao
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1295

Read the full issue at:
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

09/07/2025

We’re excited to announce that the June issue of the Insights into Language, Culture and Communication Journal (ILCC), Volume 5, Issue 1, has been officially published
Read the full issue at: https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

25/06/2025

Call for Papers: Insights into Language, Culture and Communication ( ILCC )
The Insights into Language, Culture and Communication ( ILCC ) Journal encourages submissions from a wide range of disciplines intersecting humanities and social sciences, including but not limited to: Linguistics, applied linguistics, literary studies, cultural studies, critical theory, media studies, translation studies, philosophy, sociology, gender studies, visual arts, anthropology (cultural and linguistic), arts, folklore, heritage studies and political science, all of which assist scholars to ‘shoe-horn’ their multidisciplinary arguments.
ILCC encourages constructive and rigorously critical dialogue through a carefully curated balance of high-quality research articles, review papers, case studies, book reviews and submissions to future special issues to nurture the research capacity of our scholarly community. Manuscript submissions are reviewed by a number of peer-reviewers and members of the international Editorial Board.
The launch of ILCC by Academy Publishing Center (APC) is a recognition that multi-, inter- and trans-disciplinarity not only shapes the social landscape of linguistics, culture and communication but also establishes a significant and dynamic area of investigation in contemporary communication and interaction. More specifically, the journal marks an important theoretical, methodological, and empirical shift carving new routes through several disciplinary terrains to consolidate and advance the development of language, culture and media scholarship.
Submission Link: https://apc.aast.edu/ojs/index.php/ILCC/user/register

14/04/2025

Insights into Language, Culture and Communication Journal
Vol 4, No 2 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/78/showToc

A damsel in distress no more: shifting the narrative of female leading characters in video games
Asmaa Elmously
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1093

Abstract

For decades, women have been the subject of several video game narratives, which relied on “saving the girl” as the main quest for many of these games. Moreover, for years, gender representations in video games were a part of an ongoing debate about gender inequality in video games narratives, which are considered one of the most popular, interactive fields of entertainment that young people currently enjoy. This, however, brings up some pressing questions about how reality is reflected in the content of video games regarding women`s representation. The research at hand is a qualitative analysis determined to examine the shift in the common narrative of women in video games as “a damsel in distress” to be a lead character on a special quest, through tracking changes in female representation in video games in recent years. This was conducted by analyzing how the portrayal and character development of female protagonists evolved across different gaming generations and trends. The researcher relied on Consalvo, and Dutton, (2006) model of critical game analysis to examine case studies of three popular video games: Horizon: forbidden west; Rise of the Tomb Raider and The last of Us. The research underlines how these games feature women as Lead characters of the gameplay. The analysis will examine the character design, game narrative and game interface of the video games understudy to discover the shift in the portrayal of female characters in these gaming experiences.

08/04/2025

Insights into Language, Culture and Communication Journal
Vol 4, No 2 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/78/showToc

Transitivity, verbal humour and the construction of identity in Trevor Noah’s narratives
Nouran Tarek Soliman, Rabia Abdul-Salim Madhi
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1058

Abstract

The aim of this research paper is to analyze Son of Patricia’s stand-up comedy show and Born a Crime memoir by Trevor Noah to find out how the experience of racial discrimination, identity, social commentary, and personal anecdotes have been manifested in Noah’s language choice. This descriptive study uses an eclectic approach combining Systemic Functional Grammar (SFG), discourse analysis, and humor studies. The data from both genres was analyzed using the Hallidayan Transitivity model and the General Theory of Verbal Humor (GTVH). The research combines qualitative and quantitative data. The results highlight the distinct uses of transitivity processes in both excerpts, with the stand-up comedy employing more dynamic verbs, denoting action, while the memoir uses more relational processes. The GTVH analysis revealed that humor in the stand-up comedy often challenges racial stereotypes more directly than in the memoir. The discussion pinpointed that Noah’s strategic use of language not only constructs his racial identity but also critiques societal norms. The study concludes that the combination of transitivity and humor effectively unveils deeper layers of identity and societal commentary, suggesting a powerful interplay between language use and personal narrative in Noah’s work.

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