09/08/2025
Hashtags Are Dead. Here’s Why.
Once a powerful tool for discovery, hashtags no longer deliver the reach and impact they used to.
With smarter algorithms and personalized feeds, platforms now prioritize content relevance, watch time, and engagement not just hashtags.
Adding 30 hashtags won’t save weak content.
A strong hook, valuable message, and native format will.
At Minto Media, we focus on what works now, not what worked in 2016.
