http://apc.aast.edu/ojs/index.php/ILCC

Insights into Language, Culture and Communication Journal, 9 Abou Qear, Abu Qir Al Gharbeyah, Alexandria Governorate, Montaza 2 (2025)

23/10/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

Integrating technology in the instruction and retention of ESP vocabulary: a systematic review
Amr Selim Wannas, Raja Altukruni, Samah Mahmoud Abdel Naby
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1230

Abstract

Integrating various forms of technology in teaching vocabulary in English for Specific Purposes (ESP) contexts might contribute to enhancing second language acquisition and creating new opportunities for learning vocabulary. The aim of this paper is to conduct a systematic review of the efficacy of integrating technology in the instruction and retention of ESP vocabulary as well as the attitude of ESP learners towards technology-supported teaching/learning processes. To this end, the PRISMA model was adopted by the researchers to include the most relevant and appropriate articles for the review. Procedures of the study included the identification and screening of the most relevant research articles via Google Scholar, Scopus and Eric platforms. This resulted in a total number of 13 research studies to be included for analysis. The key findings of the review are that different types of technology were used in the studies under analysis: mobile phones, social media platforms, multimedia software, Moodle, Corpora and chatbots, and that ESP learners have a positive attitude towards technology-supported ESP vocabulary learning. Findings of the review are likely to be beneficial for ESP course designers, instructors and decision-makers. They might also inspire researchers to develop the path of research on the efficacy of certain forms of technology on the development and retention of ESP vocabulary.

14/10/2025

Call for papers: Insights into Language, Culture and Communication (ILCC)
We are pleased to announce the launch of a new interdisciplinary journal, Insights into Language, Culture and Communication (ILCC), published by the Academy Publishing Center (APC). We are currently inviting manuscript submissions for upcoming issues and would like to extend this opportunity to you and your academic network.
Submission Deadline: November 15, 2025
ILCC provides a platform for scholars across the humanities and social sciences to explore the dynamic intersections of language, culture, and communication. We welcome original research and scholarly contributions from a wide range of disciplines, including but not limited to:
• Linguistics and Applied Linguistics
• Literary and Cultural Studies
• Translation and Media Studies
• Philosophy, Sociology, and Political Science
• Gender Studies, Visual Arts, and Anthropology
• Heritage Studies, Critical Theory, and Folklore
We accept the following types of submissions:
• Research Articles
• Review Papers
• Case Studies
• Book Reviews
• Contributions to Special Issues
All manuscripts undergo a rigorous peer-review process, supported by a diverse international editorial board committed to fostering critical and constructive academic dialogue.
ILCC aims to contribute to the evolving landscape of scholarly research by encouraging multi-, inter-, and trans-disciplinary approaches that challenge traditional academic boundaries and offer new perspectives on contemporary communication and interaction.
Submission Deadline: November 15, 2025

To submit your manuscript or register as a contributor, please visit the submission portal:
🔗 https://apc.aast.edu/ojs/index.php/ILCC/user/register

08/10/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach
Wen Zhao
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1295

Abstract

Cabin safety briefing cards are informative texts and pictograms that provide detailed explanations of aircraft safety features, equipment usage, and procedures. They play a crucial role in cabin safety management. This study employs Kress & Van Leeuwen’s (1996) visual grammar framework to conduct a multimodal discourse analysis of safety instruction cards. The analysis aims to explore the interrelationships between visual images, textual elements, and other social symbols, and how they collectively contribute to the construction of cabin safety discourse.

29/09/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

Towards more power-sensitive teacher’s written feedback: a critical review of authority
Nancy Mohamed Afifi, Shaker Rizk, Inas Hussein Hassan, Riham Debian
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1290

Abstract

This review critically examines the role of teacher-written feedback in negotiating authority within higher education, focusing on its linguistic, rhetorical, and institutional dimensions. Drawing on Critical Discourse Analysis (CDA), Speech Act Theory, and Moves Analysis, it explores how feedback acts not only as instruction but also as a mechanism of power, shaping student agency, identity, and engagement. The article categorizes feedback into control-based, scaffolding-based, and empowerment-oriented types, analyzing how linguistic features imperatives, modal verbs, evaluative adjectives, and rhetorical questions shape perceptions of authority. Empirical studies and existing models, including the Feedback Literacy Behaviour Scale (FLBS), Socio-Constructivist Feedback Model, and Value-Added Modeling (VAM), are reviewed for their capacity to assess power dynamics in written feedback. Findings show that overly directive feedback can suppress autonomy, while dialogic, student-centered practices foster engagement and critical thinking. A mixed-methods framework is proposed to evaluate feedback authority, combining linguistic analysis with student perceptions and revision outcomes. The review concludes by highlighting pedagogical and theoretical implications, advocating culturally responsive practices and integration of power-sensitive strategies in teacher training and institutional policy, with future research aimed at empirical validation and cross-cultural adaptation.

09/09/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

Representations of the Israeli-Palestinian conflict on Twitter: a corpus-based linguistic analysis
Rehab Hassan Mahmoud
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1276

Abstract

The present study aims not only to linguistically analyze the tweets produced in relation to the Israeli-Palestinian conflict from October 7th to 30th in 2023, which is the first twenty-three days of the conflict, but also to present a multi-layered analysis of the linguistic elements in the selected tweets. It also investigates the representations of the conflict in 475 tweets of a number of Western public figures and international organizations, which were analyzed in a quantitative and qualitative study design. The study employs a triangulation of three theoretical frameworks; namely, Halliday’s (2014) framework of Systemic Functional Linguistics, Fairclough’s (1989) three-dimensional Model of Critical Discourse Analysis, and van Dijk’s (1993) socio-cognitive framework of ingroup and outgroup representation. In a corpus-based approach, the study explores the frequency of not only conflict-related lexical elements, but also their two- or three-word clusters in the selected tweets by using a software programme; that is, AntConc (3.5.7, 2018), which helps identify the key words and clusters which are frequently used and distributed in the tweets. Results demonstrate a preponderant use of a number of words as well as two- or three-word clusters related to Israel, Hamas, Gaza, etc which not only contribute to the writer’s construction of meaning, but also present the West’s support towards Israel’s military operations in Gaza.

27/08/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

Multimodal analysis of film and video production: reviewing the field
Marwa Mohamed Abd Allah, Marwa Mohamed Khamis El-Zouka, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1087

Abstract

It has been found that the literature on film analysis primarily contains four proposed attempts at applying multimodal terms, techniques, and procedures to film and video production: O’Halloran (2004), Tan (2009), Baldry and Thibault (2006), and Bateman (2008, 2012). The core insight and principle these four models share is how semiotic resources or choices are combined together and interact to produce meaning. They all emphasise, each to their own, that semiotic resources, or modes are organised into a hierarchy of systems, planes, strata, or taxonomies where semiotic features can be identified, classified, and analysed to form patterns and connections that ultimately lead to a better understanding and interpretation of multimodal phenomena. In addition, they highlight the importance of global coherence, and how it is achieved through the repeated co-deployment of semiotic modes to form patterns in dynamic texts. The four frameworks touch upon the notion of genre, and how patterns of intersemiotic relations can be instrumental in identifying genres. Finally, they point out that the construction of meaning in dynamic texts is impacted by how the text unfolds in real time.

20/08/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

Investigating the construction of gender stereotypes in the animated movie Mulan: a feminist stylistics approach
Haidy M. Salah Eissa, Abeer M. Refky M. Seddeek, Nevine M. Sarwat, Riham E. A. Debian, Marwa Adel Abuelwafa
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1144

Abstract

While global initiatives towards gender equality, as outlined in the United Nations Sustainable Development Goals, have gained momentum, the mainstream film industry continues to perpetuate traditional gender narratives and male privilege on a global and cultural scale. This study engages with the problem of gender codification in motion picture industry. It particularly tackles the question of gender stereotyping in the Disney movie Mulan (1998), and how language codifies power relations and male privilege in patriarchal discourse. Adopting a feminist stylistics approach, the study examines the Disney Production Mulan (1998) to investigate the patriarchal discourse assignment of fixed constructs of male/female identities and social roles embedded in gender representation. It utilizes Conversation Analysis tools to showcase how the conversation exchanges between Mulan and other characters represent and construct the development of Disney viewpoint towards the question of gender. It argues for the significance of merging feminist stylistics model of analysis with the Conversation Analysis tools on the theoretical level in highlighting the power relation embedded in Mulan movie (1998) and Disney’s vision towards the question of gender. The study concluded that despite Disney’s movement towards feminist representation of female characters of the Third Wave of Feminism, the question of gender stereotyping and maintenance of male privilege still persist in gender representation: The male share in articulating patriarchal mindset and order exceeds female share.

05/08/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

The impact of using online economic newspaper articles on teaching ESP vocabulary to business students: a task-based approach
Somaya Ahmed Hassan Atta, Rehab H. Mahmoud, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1052

Abstract

The present study investigates the impact of online economic newspaper articles on business students to improve their English vocabulary learning skills for specific purposes (ESP) based on task-based language teaching. This research aims to examine the development of ESP vocabulary for Business students after using task-based language methods utilizing online economic newspaper articles. The research design is quasi-experimental. The study sample consists of 65 out of 80 students at the College of Management and Technology at the Arab Academy for Science, Technology, and Maritime Transport in Alexandria. The experimental group consists of 42 students and the control group of 23 students. A pre-questionnaire was used to investigate the needs of business students. The experimental group was assigned to complete eight tasks designed based on a task-based language teaching strategy while the control group received conventional teaching. A pre-test and a post-test were used to measure the effect of the task-based online newspaper articles technique. The post-questionnaire and observation sheet are also used to investigate the challenges and the attitudes of the experimental group towards task-based online economic newspaper articles in learning ESP vocabulary. The results of the study revealed that there was a significant difference in the mean scores between the pre-test and the post-test results in the experimental group. The findings indicated that using language as a method and the online economic newspaper as teaching material was able to increase the ESP vocabulary for business students. Based on the findings, it is recommended that researchers could delve deep into studying the task-based online economic newspaper articles strategy and its relation to students’ learning preferences. It is also recommended that teachers could use them in their classes, and supervisors conduct workshops to show teachers how to use them.

30/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/.../index.../ILCC/issue/view/90/showToc

The ideational hegemonic gendered transactional ideology across ‘Long day’s journey into night’: a socio-semiotic analysis PDF
Sara Samir El Daly
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1147

Abstract

This study addresses the triangulation of language, power, and gender since it aims at examining the ideational function of language realized through the interpersonal profile. The interpersonal profile is investigated through the family relations and the literary discourse markers. The ideational meta-function is construed through the ideology-based value conducted through the experiential construal of the interpersonal relations between the characters of the play 'Long Day's Journey into Night' and the interpersonal metadiscourse devices of the authorship. This study employed both the quantitative and qualitative approaches. The corpus of the study was composed of the archived txt. files of the play and the qualitative interpretation of the conducted results. Analytically, the play corpus is the 43,209 thousand words. An integrated approach to investigate the ideational function is followed; it belongs to both the interpersonal metafunction (Halliday 2014) and the discourse marker (Hyland 2005). The results of the study classify the interpersonal profile into; firstly, the interpersonal identity-based practices realized and conducted through: the interactional meta-discourse devices' use, the propositional recurrences event model, the modalities dramatic ception, the co-joint masculine-based hegemony over the female-oriented activities, and the factive/fictive preceptory-oriented ideology. Secondly, the literary-style interpersonal realization is conducted through the characters'-cognitive complexity portrayal and the multiple ideological implications; the double-voice of the feminine discourse orients the 'herself's' interest and mitigates the interactions; the masculine's single voice discourse pattern is conducted for one-basic communicative end.

22/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

Do AI-generated field-specific vocabulary quizzes provide consistent results? Measuring learners’ performance and their perceptions PDF
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1115

Abstract

Artificial Intelligence (AI) is increasingly becoming an incredibly beneficial instrument for language education. There is a variety of AI-powered educational instruments that are embedded in miscellaneous platforms whether they are educational or non-educational. These AI-powered platforms are said to have the ability to improve English language learners’ communication skills through the provision of interactive and personalized learning experiences. Moreover, learning English for Specific Purposes (ESP) vocabulary is sometimes problematic for many learners and the search for new effective learning strategies is not an option anymore. In addition, there is a need to create and generate reliable, authentic, specific and valid ESP tests. Thus, the principal aim of the study is to examine the reliability of AI generated field-specific text-based activities and the attitude of cardiac care nurses towards these AI-generated activities. In this endeavour, four AI-composed quizzes were disseminated to cardiac care nurses (n=70) in various departments (e.g., Intensive Care Unit, Cardiac Care Unit, Adult Ward, Operating Room) at a cardiac care Centre and a questionnaire (based on a five-point Likert scale) was administered following the application of the quizzes to identify the attitude of the participants towards these quizzes. To confirm the results, interviews were also conducted with a subset of the questionnaire participants (n=8). The results revealed that the AI-composed vocabulary quizzes pleaded consistent results in terms of learners’ level of proficiency. Additionally, the nurses’ attitude was positive towards using these quizzes as an assessment tool along with raising their interest and motivation to learn more nursing vocabulary. Furthermore, a model for improving ESP vocabulary through field-specific, contextualized, authentic and level-suitable texts and activities has been constructed. The model is based on the findings of the questionnaire.

16/07/2025

Insights into Language, Culture and Communication
Vol 5, No 1 (2025)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

Table of Contents
Articles
1. Do AI-generated field-specific vocabulary quizzes provide consistent results? Measuring learners’ performance and their perceptions
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1115

2. The ideational hegemonic gendered transactional ideology across ‘Long day’s journey into night’: a socio-semiotic analysis
Sara Samir El Daly
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1147

3. The impact of using online economic newspaper articles on teaching ESP vocabulary to business students: a task-based approach
Somaya Ahmed Hassan Atta, Rehab H. Mahmoud, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1052

4. Investigating the construction of gender stereotypes in the animated movie Mulan: a feminist stylistics approach
Haidy M. Salah Eissa, Abeer M. Refky M. Seddeek, Nevine M. Sarwat, Riham E. A. Debian, Marwa Adel Abuelwafa
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1144

5. Multimodal analysis of film and video production: reviewing the field
Marwa Mohamed Abd Allah, Marwa Mohamed Khamis El-Zouka, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1087

6. Integrating technology in the instruction and retention of ESP vocabulary: a systematic review
Amr Selim Wannas, Raja Altukruni, Samah Mahmoud Abdel Naby
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1230

7. Representations of the Israeli-Palestinian conflict on Twitter: a corpus-based linguistic analysis
Rehab Hassan Mahmoud
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1276

8. Towards more power-sensitive teacher’s written feedback: a critical review of authority
Nancy Mohamed Afifi, Shaker Rizk, Inas Hussein Hassan, Riham Debian
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1290

9. A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach
Wen Zhao
DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1295

Read the full issue at:
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/90/showToc

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