Digital Boom

19/08/2025

From Cairo’s bakeries to Trader Joe’s aisles — Egyptian Baladi Bread is now a TikTok star in the U.S. 🇪🇬➡️🇺🇸

The sourdough pocket bread, a staple in Egypt, is being rediscovered by American creators as the new carrier for falafel wraps, sandwiches, and fusion recipes.

A local favorite turned global food trend — proof that cultural authenticity sells.

09/08/2025

🚀 It’s here — ChatGPT 5 is live! OpenAI’s new AI model promises faster, smarter answers for everyone, from free users to enterprise teams.

OpenAI launches ChatGPT 5, unifying its AI models with faster answers, advanced reasoning, and expanded access for free and paid users worldwide.

31/07/2025

Discover how Dr. Fatma ElGoully transformed Banque Misr into a cultural force through viral campaigns, CSR strategy, and two decades of brand leadership.

11/07/2025

They ruled the 90s. Now they’re back, this time with credit cards.

CIB Egypt's Swype campaign featuring Ehab Tawfik, Mohamed Mohy and Hisham Abbas just hit 28 million views and counting...

Nostalgia + smart banking = marketing gold.

📲 Watch the videos + see why it worked 👇

CIB partnered with 90s legends Ehab Tawfik, Mohamed Mohy and Hisham Abbas to launch its Swype Card, earning 28M+ views and record audience engagement.

11/07/2025

🎙️ From viral satire to shaping the region’s biggest ad campaigns — meet Alaa El Sheikh, the voice behind El Mowaten El Masry, Kefaya Ba2a, and a new era of Arab storytelling.

🔗 Read his full story on Digital Boom.

Alaa El Sheikh redefined Arab digital culture through YouTube satire, podcasting, and brand storytelling. A leading voice in Egypt’s creative scene.

10/07/2025

Meet Ahmad Yousry, CEO of Rabbit - the man who brought 20-minute delivery to Egypt and Saudi Arabia!

Started at Vodafone, worked at Uber Egypt, then co-founded Rabbit in 2021 with a record $11M pre-seed. Now serving 1.4M+ users with 95% on-time delivery.

His motto: "We're in the business of time... we sell peace of mind."

From engineer to regional startup leader - what a journey! 💪

Read his full story:

Explore Ahmad Yousry’s journey from Mobinil, Vodafone, and Uber to co-founding Rabbit, MENA’s fastest-growing quick-commerce startup.

10/07/2025

YouTube is cracking down on low-quality AI content. Starting July 15, mass-produced and inauthentic videos will lose monetization.

Here’s what creators need to know — and what counts as “AI slop.” 👇

YouTube updates its monetization policy to target AI-generated and mass-produced content, taking effect July 15, 2025.

09/07/2025

Meet Maha Nagy - One of Egypt's most influential marketing executives who transformed telecom marketing from Vodafone to Orange Egypt!

From the iconic Genie campaign to securing major sponsorships like Amr Diab, she's proven that authentic storytelling drives real business impact. Forbes recognized her as Top 50 Marketing Professional in the Middle East!

Read her full inspiring story.

Maha Nagy, Orange Egypt CCO, led Vodafone’s iconic campaigns & champions gender equality, transforming telecom marketing across Egypt.

03/07/2025

Amr Diab’s new album is here: Sony Music, Apple Music comeback, Orange sponsorship, and more.

Amr Diab’s 2025 album hits YouTube & Apple Music, ends Anghami exclusivity, reunites with Amr Mostafa, and signs Orange Egypt as new sponsor.

28/06/2025

Hiring a Chief Marketing Officer (CMO) in MENA? Whether you’re scaling a fintech in Riyadh, launching a retail brand in Dubai, or expanding across North Africa, this regionally-tailored CMO job description will help you attract the right executive talent for growth.

Looking to hire a CMO in MENA? Use this detailed job description template with verified salary ranges and role expectations across UAE, Saudi Arabia, and Egypt.

28/06/2025

Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated last-click models that misattribute 40-60% of their conversions, according to our analysis of 200+ MENA campaigns.

Master marketing attribution in 2025 with advanced models, server-side tracking, and MENA-specific strategies. Includes WhatsApp attribution & real case studies