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FoundSpace - Web & Local Marketing for English Speakers in Spain

Casa
España
Del Mediterráneo
FoundSpace - Web & Local Marketing for English Speakers in Spain

Real people, real office, real results.

We build websites and handle SEO, AEO and Google Business Profiles so English-speaking businesses along the Almería coast get found.

04/09/2026

Who is social media marketing actually for?

There's a view that on a warm spring day, an ice cream van barely needs to advertise — the bell does the work - and clients queue up. But most businesses aren't an ice cream van on a warm afternoon. Most need to remind people they're there.

So here's the honest answer: it depends where your business is in its journey — and that's exactly why our Monthly package (from 250€/month + IVA) works in two different ways depending on what stage you're at.

If you're just starting out, it's about awareness. Getting your name and your brand seen. Posting into the local groups, showing up consistently, becoming a familiar face online before you're a familiar face in person. Sometimes that visibility is the whole goal — and that's completely fine.

Once you're a bit more established, the job changes. It's not just about being seen anymore — it's about turning that visibility into leads, bookings, and sales. A genuine return on what you're investing.

Here's a way to think about the maths. Say you run a restaurant. Someone sees your food photos, gets reminded you exist, and decides to book a table. An evening meal with wine might come to around 50€ — whether that's one couple having a splurge or a small group being more frugal . Bring in just one extra table like that a week, and by the end of the month you've covered your marketing investment. Everything beyond that is pure upside.

If what you sell has a higher price tag, the bar is even lower. Maybe you only need one sale across the whole month to cover it.

And if we're also managing your website, your Monthly package includes a blog post too — keeping your site fresh, giving Google a reason to keep finding you, and doing double duty for both your visibility and your search ranking.

So the real question isn't "does social media marketing work?" It's: how many customers do you actually need it to bring you to make it worth it? For most businesses, that number is smaller than you'd think.

📩 Want to talk through what that could look like for you? Get in touch.

ALT text: Fresh strawberries and whipped cream served in a glass dessert dish on a restaurant table - no prizes for guessing the restaurant.

03/09/2026

**Suzanne once had a mentor challenge her to carry a large sum of cash around London for a week. What she learned had nothing to do with money.**

It was the self-talk that caught her off guard.

*"I'm not the type of person who carries cash."*
*"I don't trust myself. I can be careless."*

A pattern, repeating.

It turns out patterns like to repeat — at every scale. You might remember the concept from school: fractals. The fern is nature's classic example. The shape of the whole frond appears again in each leaflet, and again in the smaller leaflets within that. It's one of nature's great success stories — ferns have been around for hundreds of millions of years, long before the dinosaurs.

We hear versions of the same pattern all the time. A friend recently came off a sales call feeling deflated. The client had told him he was "too expensive." A few days later, he caught himself saying exactly the same thing — dismissing a service he actually needed.

And that's the interesting thing about patterns: **the pattern itself isn't the problem.** The fern's repetition is a strategy that's endured for millions of years. That's abundance, not a rut. The trouble starts when the pattern we're repeating is a scarcity one.

Marketing is full of them:
*"It costs too much."*
*"People won't pay that."*
*"I can't afford it."*

Or we can look at the same money through a different pattern:
*"This is an investment in attracting and converting the right clients."*

Same money. Different story. Different energy.

Noticing which pattern you're in is where it starts. You've probably heard the idea that money attracts money. Whether you take that literally or not, there's something useful in the principle: we tend to reproduce the patterns we repeatedly think, say, and act from.

So before your sales calls this morning, take a moment to feel grateful for everything you already *have* in your life.

And if nothing else springs to mind, you can always be grateful for the extinction of the dinosaurs. Or is that just me?

**PHOTO:** Taken in 2018 at RHS Wisley. A dinosaur sculpture peers out from woodland foliage, its mouth open, with a large fern unfurling its fronds in the foreground and silver birch trees behind.

02/09/2026

Do I have to use social media for marketing? Short answer: no.

(Yes, this is a real hand-written flyer. In a world of AI-polished everything, sometimes old-fashioned still cuts through.)

Longer answer: for a lot of new businesses, it's just the cheapest way to get started — so it's worth knowing your options before you commit hours to a platform.

First rule though: know where your audience actually "hangs out." No point building a beautiful Facebook presence if your customers are on LinkedIn... or at the gym. Let's assume you've got that bit sorted.

Here are 9 ways to market your business without touching social media:

1. Go through your contacts — send a quick video asking who they know who might need [your product/service]
2. Serving locals? Hand-write a flyer (think index card) and hand-deliver it
3. Word of mouth, made easier — ask happy customers for a review, ideally on Google. Most people will, if you just ask
4. Ask a happy customer for an introduction to someone in their network
5. Referral partnerships — team up with a business that shares your customers but isn't a competitor (hairdresser ↔ beautician, that kind of thing)
6. Build an email list — even a small one. People who've bought once are the easiest people to sell to again
7. Networking events — ok, slight bias here, but people buy from people they've met. Coworking spaces, business breakfasts, local meetups.
8. Local press or magazines — English-language coast publications are often looking for stories, not just advertisers
9. Signage — vans, boards, even a sticker in a shop window. Old-fashioned, still works

And yes — a few "techie" things are worth doing too, social media included:

Google Business Profile — free, and often the first thing people see before your website. Get it wrong and you're invisible on Maps. (This is genuinely half of what we do all day.)

A simple website — doesn't need to be flashy. Just needs to say what you do, where you are, and how to reach you.

Local Facebook groups — nearly every town on this coast has one. Genuine, helpful posts (not ads) get seen.

Consistency over cleverness. Whatever you pick from this list — doing it regularly beats doing it brilliantly once.

Which of these have you actually tried? Or have I missed one that's worked for you?

01/09/2026

You've probably heard the phrase "the customer journey"... and even if you haven't (no judgement), you know the trick supermarkets play — fresh flowers and veg right at the entrance, the smell of fresh bread wafting over, quietly leading you down a path through the store.

For those of us with an online presence, how often do we think about it from the customer's POV? What do they actually see, in what order, and does it feel like one connected experience — or more of a mish mash?

Is the photo on your page even you? Not even an old one? Do people land on your page, then your website, then walk through your [virtual] door — and feel a little jolt of "wait, is this the same place / person?"

That jolt is the opposite of the red thread I've talked about before — the thing that should run through everything, quietly telling people they're in the right hands.

This is exactly the kind of gap FoundSpace exists to close — making sure your website, socials and Google presence actually feel like they belong to the same business (because they do).

25/08/2026

Yesterday: bread fail. 🍞💔

Not "slightly disappointing" — proper, unpredictable, weird. (Photo evidence, sorry not sorry.)

The culprit? My usual measuring jug was being used to "top up water" for our new puppy so I eyeballed the water in a different one. "Just under 200ml," I told myself confidently. [Reader, it was about 100ml short].

This morning, correct jug, correct water, perfect loaf. Same recipe. Same oven. Same me. One measurement off, and the whole thing just... doesn't rise.

It's the same with websites and getting found online. You can have all the right ingredients — nice design, good copy, the right words — but if the technical bit underneath isn't measured properly (the SEO, the setup, the boring-but-essential stuff), it just doesn't turn out how you expected.

Sometimes it really is the small stuff. 🐾

13/08/2026

Quick question: if you sold your business tomorrow, would the page go with it?

We've seen it happen more than a few times recently, with a few different local service businesses. One page was set up as a personal profile rather than a business page — and when ownership changed, it left with the person who set it up. Another changed hands, but the departing partner still had the password, and took it with them. A third just... lost the password. Everyone was too busy to sort it out.

Different stories, same root cause: nobody thought of the page as an asset until it was gone.

Here's the thing — if you couldn't rebuild that following from scratch overnight, it is an asset. Not a nice-to-have, not "just marketing." A business asset, the same as your stock, your domain name, your client list. It took time and trust to build, and it has value — value that needs to be protected and transferred deliberately, not left to whoever happened to be logged in.

A few practical habits that cost nothing:

Know your own passwords. Don't rely on "it's just autosaved on my laptop" — that's fine until it isn't your laptop anymore.

If you're buying or selling a business, put the digital assets in writing. The page, the domain, the email list, the Instagram — name them explicitly in the sale agreement, the same way you'd list equipment or fixtures.

Make sure the page is actually a Page — a proper Facebook Business Page with admin roles — not someone's personal profile with a following attached.

You can't insure this yet (as far as I’m aware for small businesses).

So for now, the only protection is knowing what you have, and making sure it doesn't leave with one person's memory of a password, a shrug of the shoulders and possibly an apology.

Our recommendation: put some time aside this week (or for when you’re quieter) to actually track your password down — you'll probably need both your phone and computer on hand for verification steps. And if your business doesn't already use a password manager, it's worth looking into. We use one to keep all of ours in order, and it makes exactly this kind of headache far less likely.

12/08/2026

Working on something a bit different this week — helping one of our clients get their feature ready for the September 2026 issue of Home & Living Magazine.

Print's a different beast to web. No scrolling, no clicking through — just one page to get right. Spacing, the flow of the text, making sure the photo of their work sits exactly where it should… it's the same instinct as building a website, just a different canvas.

Proud of how it's come together. Keep an eye out for the September issue.

The Home and Living website has "back issues" as PDFs if you want a "scroll electronically" - or see if it's the right place for you to advertise. I think Martine is accepting adverts until 15th August for the September edition.

https://www.homeandlivingmagazines.com/

11/08/2026

Bit of behind-the-scenes today — putting together a listing for one of our clients on a new directory website: Camposol Hub.

Directory listings are important for our website clients because they provide something called "backlinks." That's an authoritative link back to a client's website — it builds credibility out on the internet. The digital equivalent of "my mate John knows you and can vouch for you."

Creating a directory listing is one of those jobs that's easy to underestimate: pulling together the right photos, the service list, the credentials — not just "fill in a form," more like... telling their story properly, in a way that helps them get found, and makes people want to explore their services further.

This particular client is genuinely busy running his business, so he's happy for us to be his voice — checking every logo, every photo, making sure it all looks right when it's shared. He wants it to look great. He'd just rather trust that level of detail to someone who knows what they're doing.

A few tweaks left to make, but it's shaping up nicely. Once it's live, we'll share the link.

05/08/2026

Ever notice the marketing merry-go-round?

Business is quiet, so you push on marketing. It works — a client comes in. Now you're busy doing the work. Marketing goes on hold. Things go quiet again... and round you go.

We've been there ourselves. It's not that anyone's lazy — paying clients come first, always. But that stop-start pattern means you lose momentum every time, and you end up pushing from a standing start again and again.

The answer isn't more marketing. It's just... showing up. Regularly. Not daily. But at least once or twice a month, or a little more. Consistency. Enough to stay visible.

One of the things we build for some clients is a Foto Bingo card — a grid of simple post ideas, so on the days you've got five minutes and no inspiration, you're not standing there wondering what to post.

Comment YES if you'd like a copy of a generic Foto Bingo card to get you started.

03/08/2026

Quick one for busy season 🙏

Facebook comments and recommendations don't disappear — they stay visible and searchable, often for months. Someone posts "can anyone recommend a good [whatever]?", a few people tag a business, and that thread just... sits there, findable by anyone searching later.

So when someone finally clicks through on that recommendation, what do they land on? A page that's active and easy to contact — or one that's gone quiet a while back?

If you're too busy right now to post regularly, at least make sure there's something recent pinned up, even just:

"Busiest time of year for us right now — not posting much, but we are very much open. Call the office during office hours!"

Five minutes of tidying now could save a recommendation from going to waste 👍

Dirección

P. º Del Mediterráneo, 315
Del Mediterráneo
04638

Horario de Apertura

Lunes	10:00 - 14:00
Martes	10:00 - 14:00
Miércoles	10:00 - 14:00
Jueves	10:00 - 14:00
Viernes	10:00 - 14:00

Teléfono

+34676159574

Página web

https://foundspace.es/

Notificaciones

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