16/05/2024
If you're serious about marketing, you've probably run (or are considering) online advertising. In fact, it's one of the most effective and cost-efficient strategies for lead generation, growth, and brand awareness. But as Uncle Ben said, "with great technology comes great risk" (or something like that...) 🕷
Choosing the wrong platform can lead to wasted budgets, stress, and even hair loss (just look at me! 😅)
Fear not!
In this article, I analyze the most popular online advertising platforms, based on my experience and feedback from industry colleagues. It provides some pros and cons for the following:
✅ Google Search
✅ Google Display
✅ Microsoft (Bing)
✅ Facebook
✅ Instagram
✅ X
✅ LinkedIn
✅ YouTube
✅ Threads (just kidding - not available... yet!)
✅ TikTok
✅ Reddit
✅ Quora
✅ Snapchat
✅ Pinterest
✅ Sponsored emails
✅ Sponsored networks
✅ CTV
✅ Spotify & podcast networks
Which platform has been a game-changer for you? Any unexpected pros or cons that I'm missing in any of these?
Let's discuss! 👇
In the world of digital marketing, online advertising stands out as a critical factor. Let's analyze the pros and cons of each network.
