29/12/2025
📊 **You’re Losing 80% of Your Paid Traffic ~ And It’s Not Your Funnel’s Fault** 🙄
Let’s get clear on the numbers.
You’re running a VSL funnel.
You’re paying to get traffic in the door.
You’re getting clicks.
But based on industry averages, **only about 20% of that traffic opts in even from the best ads**.
That means for every £1,000 you spend…
£800 is going toward people who never even watch your message.
Not because your funnel’s bad.
But because **cold traffic behavior doesn’t match VSL funnel logic**.
VSL Funnels are designed to capture clean, linear behavior:
Click → Opt-in → Watch → Book → Buy.
But real buyer behavior is fragmented.
People pause, bounce, delay, forget.
So what do most marketers do?
They ignore reality and instead follow logic.
They try to “fix” their opt-in page ~ tweak their headlines, rework their copy, redesign their layouts.
But here’s the issue:
Even the **best-performing** pages rarely break those top **20% opt-in rates**.
Which means you'd still be losing the majority your traffic.
This is where most people’s funnels flatline.
Because your system is optimised to convert a **minority**, while the **majority disappears**.
So what’s the smarter more human play?
**Build sideways.**
With **Power Content**, you create a second layer ~ designed *specifically* to re-engage the 80% or higher amount of leads who didn’t opt in.....YET! 🔥
Here’s our simple strategy that increases ROAS with VSL Funnels:
✅ You retarget those non-opt-ins with 3 minute short, belief-shifting videos each one is pure value and focused on the exact problems your VSL is meant to solve. ✍
✅ There’s No opt-in, no pitch ~ just pure value and relevance. 🎯
✅ When someone watches 25% or more, Facebook classifies them as engaged ~ and you can now segment that group 🌪.
That gives you a new, **warm audience** made up of those people who already showed intent *twice*:
Once by clicking your ad.
Once by watching your specific content.
Now you’re not just spending smarter.
You’re retargeting with precision ~ messaging tailored to their niche, their struggle, their pain point.
And you’re doing it for just **£5/day** 🥂
That’s how your ROAS climbs.
Not because your VSL changed ~ but because the *context* around it got smarter.
Power Content doesn’t replace your funnel.
It *multiplies its efficiency* ~ by turning your wasted clicks into your warm leads and with retargeting your invisible traffic turn into booked calls for a low low cost = higher returns on your investment.
Want my walkthrough so you can see how it will work for you?
Comment **PC** and I’ll send you the exact setup guide we use to run this for ourselves and our clients so you could have this set up today and stop losing 80% of your ad spend this month.
