21/07/2026
“I won’t eat at a restaurant that uses AI slop to advertise,” say people online.
Finnish social media users say they no longer trust brands that rely on AI generated images for their advertising, with many claiming they now actively avoid these businesses altogether.
A wave of comments on r/Suomi shows people calling out restaurants, grills, and pizza chains for using AI generated posters and menu photos instead of real pictures of their food. Commenters pointed to obvious signs like mismatched toppings, unnatural symmetry, and strange details as reasons the images feel fake and untrustworthy. Several said they would rather spend their money at local grills and restaurants that still use authentic photography, with some saying they have already skipped visiting new places specifically because of AI generated marketing.
Business owners on the other side have defended the practice, saying AI generated content saves time and cost compared to professional photography, and argue the food itself is unaffected by how it is advertised. Others in the industry say the backlash shows a real trust gap forming between customers and businesses that lean on AI shortcuts for marketing. The debate reflects a broader tension in Finland between cost saving technology and consumer demand for authenticity.
Does it bother you when businesses use AI images instead of real photos of their food?