Mimagie

05/10/2025

This is a commercial made in 15 minutes.
The new marketing is not when you do one commercial a year, one a month, or one a week.
The new marketing is when you do 10 commercials a week, check what works better, and re-balance with another 10 commercials.
This is when you need tons of good ideas, bad ideas, and genious ideas to create your brand universe.
And with 20+ years of experience building nartional leaders (aka watching hundreds of focus groups and supervising shootings in all the corners of the world for numerous markets), we can help along with that.

30/09/2025

All AI
It's not "Film the Impossible" like we like it. But I think it is a good example of how you make an AI video look real.
An OLV for a top national instruments seller.

13/08/2025

How a comedy is born?
Recently, we spoke with the Head of Production at a well-known French advertising agency and heard an interesting point of view: it will be a long time before AI can truly create comedy. Comedy, they said, is too alive — it often emerges on set from the chemistry between the director and actors.
Having spent over 20 years creating, among other things, comedic commercials — and having had the privilege of working with Cannes Lions–winning comedy directors — we have a technical understanding of how you make a comedy. Unfortunately, we also know how easily you kill a comedy, when a brilliant, incredibly funny script suddenly turns into a bland, humorless spot.
For me, comedy in an audiovisual work is all about vision. Whether it’s made with AI or not doesn’t really matter. What matters is knowing exactly what you want to achieve. Then it becomes a question of prompts, casting, intermediate generations… and then the chemistry arises between them — just like the chemistry between actors and a director in real life.
Comedy is vision, casting, editing. AI or not, it is not a big deal.

How you tell AI from real.

08/08/2025

This AI is disgusting! Until there's a comedy in it, right? :-D

11/07/2025

https://www.adsoftheworld.com/campaigns/mimagie-self-promo

A motivating video about the importance of feeling optimistic in most desperate situations.