
09/07/2025
Can Augmented Reality (AR) enhance how restaurants present Farm-to-Table information? The role of cognitive absorption, learning gains, and brand image congruence - ScienceDirect
++> https://www.sciencedirect.com/science/article/pii/S0278431925002634
This study examines whether disclosing Farm-to-Table (FTT) information through an Augmented Reality (AR) menu increases customers' information sharing…