21/02/2025
PERSONALITY = INTERESTING
INTERESTING = CARE
CARE = TALK
What a business marketing tool!💡
This boils down to something called Minimum Viable Personality. In a nutshell, it’s about getting your personality out there… focusing on the core values, authentic voice and true differentials of your business.
This was one of many nuggets to come out of the sold-out Tayside Transform Business Festival, delivered by Business GatewayTayside and Elevator.
Part of the coveted line up was Cally Russell, chief executive and co-founder of This Is Unfolded. He hailed the impact of Fred Wilson’s Minimum Viable Personality theory and spoke of being the only person to have turned down investment on Dragon’s Den twice… becoming known on Twitter as ‘the Dragon’s Den idiot’!
This Is Unfolded is anti-fast fashion, creating affordable, sustainable clothes and cuts the waste from production. It then reinvests the savings back into the communities creating the clothes. Can you believe that 30% of clothes made every year will never be sold!?
The event, held at Carnoustie Golf Hotel and Spa, also included networking, bitesize sessions, and fireside chats on everything from social good, agritourism, handling conflict, finding finance and succession planning.
In one session, Karen Clark, project manager at Elevator, highlighted the programmes on offer across Scotland – from Shell LiveWIRE, Rural Leadership and the Elevator Challenge.
Lynn Sayer, CCO of Montrose Port Authority, raised exclamations of ‘wow’ from the audience when showcasing the amazing work ongoing there. It’s a true success story, with grand plans in energy and renewables, as well as innovative solutions around decarbonisation and skills training.
Campbell Archibald, co-owner of businesses including Angus Alchemy, spoke of his career journey from gas turbine jet engines to jet fuel – a reference to his moonshine and gin distillery, as well as all the lessons learned along the way.
An inspirational event with deep insights, fantastic speakers, great coffee, and some real, tangible business takeaways. 👏