05/11/2025
I can remember when I used to stare at my phone for way too long, trying to think up something “worth posting.”
I’d finally get a pocket of quiet (kids glued to Bluey, baby actually napping, miracle of miracles)… and I’d waste the whole thing second-guessing myself.
Was my caption too boring? Too long? Too short? Too salesy?
Half the time I’d just give up and not post at all.
I decided enough was enough. I wasn’t about to spend my precious kid-free minutes stressing over what to say.
That’s when I started using this caption formula that always works:
Story hook → Share the feeling → Share the change → Show the outcome → Share the solution → Call to action
When I started using it, everything shifted.
My captions finally connected.
People actually replied.
And posting became 10x easier.
That’s exactly why I created The Pocket Club, your done-for-you bank of content prompts + support.
You can literally grab an idea, slot it into this formula, and post. Done.
Because you don’t need to sacrifice your sanity to grow your business on Instagram.
Comment POCKET if you’re ready to make content simple.
