
11/07/2025
Your Instagram posts COULD now show up on Google⌠here is what you need to know.
As of 10th July, Instagram is rolling out a major SEO update.
For small businesses, this is huge. It means your Instagram content can now bring in organic traffic from people who arenât even on Instagram.
More reach. More visibility. More potential clients.
But only if your content is optimised.
Hereâs how to show up on Google:
- Use relevant keywords in your captions (no more vague one liners)
- Add your business location
- Use niche specific hashtags (no more trending ones)
- Write custom alt text to describe the post
Your Instagram is now a powerful SEO tool - so you need to start treating it like one.
Follow for content strategies that increase your visibility, engagement and sales. đ¤