River Axe Media

19/08/2025

We had tonnes of fun capturing footage for the LEJOG cycling, raising money for Parkinson's UK!

In fact, I turned the behind the scenes footage into an online mini-series! The first episode of which went up yesterday.

It would mean tonnes to me if you could check it out and let me know what you think - I want to get a good balance between story and entertainment, all while giving a peek-behind-the-curtain at the filmmaking world.

- Xander

The day before their 900 mile journey starts.This Summer, Martin and Andrew cycled more than 100 miles a day for 9 days straight from Land's End to John O'Gr...

24/03/2025

Behind the Scenes at Twisted!

Filming with River Axe Media last week was a blast! Together we turned the office into a film set for our next big project and we can't wait to show you!

We’re also gearing up for , where together with River Axe Media, we’ll be showcasing all of our incredible work! Come see us at booths 68 & 37 at Westpoint Arena, Exeter, on April 2nd!

Get your tickets here:
🎫https://eventdata.uk/Forms/Form.aspx?FormRef=BSW45Visitor

Check out how we can help your business:
🔗 https://designwithatwist.co.uk/.../graphic-design-weston.../
Or get in touch:
📨 [email protected]
☎ 01934431321

24/03/2025

What a great day filming with these legends!

Come check us out - and the Twisted guys - at our stand at Business Fest South West, booths 68 and 37 on 2nd April!

Twisted - Creative Design with a Twist made the banners for us and they... look... AMAZING!

21/03/2025

Stop blaming short attention spans. Your content just isn't engaging.
Are your ads and promotional video content failing to hold attention? Seeing endless scrolls instead of clicks? You're not alone. But the common excuse – 'short attention spans' – is a myth.

The reality is more complex:

• Buyer's Paradox: Too many choices overwhelm your audience.
• Decision Fatigue: They're already exhausted from making decisions.
• Opportunity Cost: They're constantly weighing your content against countless alternatives.
One example. The chocolate industry has nearly doubled in size since 2010. That's a staggering increase in options, and it's happening across industries. Instead of blaming attention spans, focus on these critical areas:

• The First 5 Seconds: Craft compelling hooks that give your viewer the instant gratification of a tearing the wrapper off a bar of Dairy Milk.
• The Opening Sentence: Make it irresistible.
• The First Visual: Ensure it's visually arresting.

Give your audience a genuine reason to stop scrolling and engage. Deliver value, create intrigue, and cut through the noise. Contact River Axe Media today to discuss how we can help you create promotional videos that puts your business in the spotlight. https://riveraxemedia.com/

Meet us at on 2nd April at West Point Arena Exeter booths 37/68

19/03/2025

The Attention Span Myth: It's not shorter, It's different If you think people aren’t paying attention, let's talk about YouTube:

• In 2010, the total watch time of YouTube videos was estimated at 1,700 years.
• By today, that figure has skyrocketed to over 87,000 years, with content being uploaded every second.
This exponential increase, along with the emergence of short-form video platforms like TikTok and Instagram Reels, illustrates a crucial point: we're not losing attention; we're adapting to an overwhelming abundance of content.
The challenge isn't a lack of patience, but a surplus of choice. To capture attention in this environment, you must:
• Prioritise the First 5 Seconds: Your opening must be immediately compelling.
• Craft a Powerful Opening Sentence: It should hook the reader or viewer instantly.
• Ensure a Captivating First Frame: Visual appeal is paramount in the digital age.
In essence, we're not dealing with shorter attention spans, but rather a heightened need for immediate and engaging content. Make every moment count. Contact River Axe Media today to discuss how we can help you create promotional videos that puts your business in the spotlight.

Join us at Biz fest South Westto see our work happen live. Find us on booths 68 & 37 at Business Fest South West at WestPoint Arena in Exeter on 2nd April” Tickets are here https://eventdata.uk/Forms/Form.aspx?FormRef=BSW45Visitor

18/03/2025

Thanks to our friends TwistedWeb for making our 3D glow in the dark Otter.
We're based in Bristol with more than a decade experience in everything from business promotional videos, to live event broadcast and documentary film productions.

If you have questions about video production ask the Otter [email protected]

https://riveraxemedia.com

17/03/2025

Showcasing Our Latest Leaflet Designs!

A professional design that stands out from the rest! These leaflets we designed for our friends at River Axe Media are sure to make an impact!

Catch us both at Business Fest South West – we’ll be at booths 68 & 37 at WestPoint Arena, Exeter, on April 2nd!

Need professional designs for your business? We’ve got you covered!
🔗 https://designwithatwist.co.uk/creative-agency-in-weston/graphic-design-weston-super-mare-north-somerset/

Contact us:
📨 [email protected]
☎ 01934431321

17/03/2025

The shrinking attention span myth
We've all heard it: "People just don't pay attention anymore." It's a convenient excuse, but it's fundamentally wrong.
The truth is attention isn't shrinking; it's being rationed.
Consider this:
• The Attention Explosion: The UK market has seen a 60% increase in businesses since 2000. That's a tidal wave of content, ads, and information vying for our focus.
• The Filter Phenomenon: Faced with this deluge, people have become expert filters. They make split-second decisions: engage or scroll.
• The Real Problem: It's not that people can't focus; it's that your content isn't compelling enough to break through the noise.
How to win in an attention-saturated world:
• Master the First Impression: Your first 5 seconds, your opening sentence, your initial visual—these are your weapons.
• Focus on Value, Not Just Volume: Don't just add to the noise; provide something truly valuable.
• Understand Your Audience's Filters: What makes them stop scrolling? What makes them click?
We’ll talk about the attention span myth in more detail later on this week.

Join us at Biz fest South West to see our work happen live. Find us on booths 68 & 37 at at WestPoint Arena in Exeter on 2nd April Get your tickets here https://eventdata.uk/Forms/Form.aspx?FormRef=BSW45Visitor

14/03/2025

Your business isn't just a product or service; it's a story waiting to be told. We spend time understanding your vision, values, and goals, crafting compelling visual narratives that don't just 'look good' – they resonate deeply with your ideal clients.

Imagine a video that sparks action, fuels connection, and transforms viewers into loyal customers. From initial concept to final delivery, every frame is strategically designed to achieve your business objectives. Ready to ignite your brand's potential? Let's chat about creating a promotional video that puts your business centre stage.

Join us at Biz fest South West to see our work happen live. Find us on booths 68 & 37 at Business Fest South West at WestPoint Arena in Exeter on 2nd April” How can we help your business with promotional videos. Talk to the Otter... [email protected]

11/03/2025

Attention spans aren't shrinking. your content is just not exciting enough.

Let's kill the short attention span myth. You think people are less attentive? No, they're just overwhelmed.

• The Reality: In the UK alone, businesses have exploded from 3.5 million in 2000 to 5.6 million in 2023. That's a 60% surge in competition for every single eyeball.
• The Consequence: People aren't impatient; they're ruthless filters. They have to be.
• The Solution: Stop blaming "short attention spans" and start creating content that demands attention.

Here's the truth:

• Your first 5 seconds are everything.
• Your first sentence is your hook.
• Your first frame is your battleground.

If you don't grab them instantly, you're invisible.

Stop complaining, start captivating.

Instead of worrying about "short attention spans," focus on creating content that's impossible to ignore. Contact River Axe Media today to discuss how we can help you create promotional videos that puts your business in the spotlight.

Join us at Biz fest South West to see our work happen live. Find us on booths 68 & 37 at Business Fest South West at Westpoint Exeter on 2nd April”