15/07/2025
Waste Paper: A Product, Not Waste 📃🗑️
“People don’t pay you for rubbish — they pay you for material with value.”
Rod Paterson challenges the language and mindset around “waste” paper. In this clip, he explains why recovered fibre is a product — not waste — and how industry standards like EN 643 are helping shift the narrative. A compelling watch for anyone working in resource recovery, regulation, or recycling markets.
▶️ Catch the full conversation with Rod in our latest episode: https://rubbishtalk.co.uk/2025/07/03/rubbish-talk-episode-66-rod-paterson-senior-purchasing-manager-at-ekman-recycling/