Subculture Media

16/09/2025

Really proud to share a short film I recently did for BBC One’s The One Show, in collaboration with Alleycats TV. It’s all about the Currach International Boat Race. At Subculture Media, we bring that same top-tier, TV-level professionalism into the business world, making sure every brand’s story is told with the same care and quality you’d see on the BBC. Give it a watch when you have a chance and let us know what you think!

Video featuring the 20th anniversary of the Warrenpoint Currach Club racing on the beach beside the old baths in Warrenpoint

06/09/2025

Have you ever wondered what we get up to in BFCS? Well now you can see exactly what happens behind the doors of Unit1 💚

A huge thank you to Subculture Media for partnering with us and putting together this video!

03/09/2025

Most companies in construction and engineering talk about quality, safety, and innovation. But everyone is saying the same thing.

The real difference is in how you show it.

That is why video is so powerful. A timelapse of a build, drone footage that shows scale or a short animation that explains your process will always build more trust than another paragraph of copy.

We believe video should not just look good, it should help you reach your goals. That is why we combine video production with strategy, scriptwriting, post production editing and distribution across LinkedIn, YouTube and Instagram. The end result is content that proves what you do, builds brand awareness, and supports recruitment.

If a new client looked up your company today, would they see what makes you stand out or just read the same lines they have seen everywhere else?

01/09/2025

A summer of great projects and great people. We’re thankful to our clients for making it possible. 🎥🎬

If you’re looking for video content that goes beyond filling a feed and drives real results, we’re here to help.

30/08/2025

Just back from a week filming in Birmingham and I’ve got to say, what a place.

The people are sound, the food is unreal, and there’s a real buzz with so many cultures and flavours blending together.

You can see the city is on the up too, loads of work happening across the construction side.

Looking forward to pulling the edit together 🎬

27/08/2025

Why Construction Companies Need a Proper Video Marketing Strategy, Not Just a Video

Having a great video is not enough anymore.

In the construction industry, competition is increasing, public sector work is slowing down, and commercial clients want proof before they trust you with a contract.

That is where a proper video marketing strategy comes in.

At Subculture Media, we work with construction companies to create content that delivers measurable results, not just views. From drone footage and aerial videos to short animation, explainer videos and full YouTube series, we design campaigns that tell your story, target the right audience, and achieve a return on investment.

Our process covers every stage:
- Audience research to identify the right market
- Scriptwriting and establishing a storyline that connects
- Filming, voiceovers, and onsite production to capture your people and your projects
- Post production editing with SEO optimisation so your videos get found
- Multi platform distribution on YouTube, Facebook, Instagram, and LinkedIn
- Performance analytics to track engagement, conversions, and ROI

We create the right mix of social media video, promotional videos, event filming, and meet the team content to:
- Increase brand awareness
- Turn viewers into loyal customers
- Support recruitment and staff retention
- Position your company as a leader in the field

Industry research shows construction companies using video marketing are 66 percent more likely to generate quality leads.

If you want more than just a nice video, if you want a strategy that brings in work, builds trust, and helps you grow, we should have a conversation.

What kind of video would make the biggest difference to your business right now?

20/08/2025

We have worked with some brilliant construction clients over the years, Graham, Flynn, Farrans, Sacyr, Kytun, and a few others who really know how to get things done.

What we do is help them show the work that usually stays behind the scenes.

Timelapse of long term builds. Case study films. Stories that bring pride to teams and help attract new talent.

It is not just about concrete and steel. It is about people, progress and purpose.

If you are proud of what you build and want to show the world why it matters, we would love to be part of that.

08/08/2025

If you are only using your video once, you are wasting its potential.

One well-planned shoot can fuel your content for weeks, sometimes months. And that makes a real impact on SEO.

At SubCulture, we help clients repurpose a single video into long-term, search-friendly content. That includes:

Short clips for social media

Blog content that links back to key pages

Email campaigns that keep audiences engaged

Website embeds that improve time on page

Search-optimised descriptions and titles that help people find you

This is not about doing more.
It is about getting more out of what you have already created.

Video should keep working long after the camera stops rolling.

06/08/2025

AI will not write your story. But it can help you shape it faster.

At SubCulture, we use AI quietly in the background, not to replace creativity, but to support it.

It helps us create video content that connects with people and performs well in search.

Here is how we use it to give our clients an edge:

Researching the real questions people are asking

Drafting early outlines for video structure and messaging

Finding smarter titles and descriptions for SEO

Repurposing one shoot into multiple assets across web, social, and email

The result?
Content that shows up, gets watched, and keeps working long after it is published.

AI does not replace good storytelling.
It clears space for it.

01/08/2025

Most people are underusing one of the best SEO tools they already have, Video.

It does more than just look good on your site or fill space on social media. It helps people find you, stay longer, and trust what they are seeing.

At SubCulture, we create video content that works on screen and behind the scenes. That means:

Holding attention so bounce rates go down

Keeping people on your site for longer

Increasing your visibility across Google and YouTube

Helping your audience understand and connect with you faster

That kind of content supports your SEO without sounding like it was made for an algorithm.

If you are already investing in video, it should keep working long after the shoot.

Need help making that happen? Let’s chat.

31/07/2025

Story always wins. Even in short form.

You have a few seconds to grab someone’s attention. That is the reality on social.

But cutting your message down does not mean cutting out the story.

At SubCulture, we make every frame count. Whether it is a ninety-second clip or a three-minute feature, we start with this question, what do we want people to feel?

Because a good story connects. It sticks. It gets remembered.

In a world full of content, the ones who lead with meaning will always stand out.

Keep it short, yes. But never skip the story.

23/07/2025

What ties these logos together?

Purpose. Passion. And a story worth telling.

Some of the most meaningful work we’ve done at SubCulture has been with charities.

These are teams working with purpose, often small in size but huge in heart. Whether it’s raising awareness, driving change, or simply giving people a voice, the impact they make is real.

We help by telling their stories with care and clarity.

We listen first. Then we work together to create something that feels true.

No fuss. No pressure. Just honest storytelling, done well.

If you’re part of a charity and want to get your message out there in a way that connects, we’d be proud to help.