17/11/2025
“We didn’t talk numbers or KPI’s…
We all understood that we had one shared goal, and we were going to do everything possible to achieve it.”
When the amazing team at M.T. Deco reached out with the email titled “From a fan & fellow agency: Feature opportunity”, I was honoured and thrilled to talk about the Seas the Day campaign.
What I didn’t realise when I said yes was that it would give me something I hadn’t yet given myself: the space to properly sit with and reflect on the last eight months working with Jess and Mims.
From managing the socials when they touched down in Peru, to staying up almost the entire night, bawling my eyes out as they finished this incredible challenge… it was quite something.
There are a lot of words here, but if you’re someone who likes a good read, I hope you enjoy the insight ☺️