31/07/2026
The organisers of the annual London Spirits Competition recently met with the UK Bartenders’ Guild President, Claudia Carrozzi, who is also a judge at the London Spirits Competition.
Few people have a broader view of the hospitality industry than Claudia Carrozzi. As President of the UK Bartenders’ Guild and Head of Beverage at Cunard, she works across education, operations and product evaluation, helping to shape the future of bartending while championing higher professional standards.
London Spirits Competition: As President of the UK Bartenders’ Guild (UKBG), what do you see as the biggest challenges and opportunities facing the UK’s bartending profession today?
Claudi Carrozzi: Right now, the industry is facing several significant challenges: rising operating costs, the loss of experienced talent following the combined impact of COVID and Brexit, and reduced budgets impacting training and development.
Many venues simply don’t have the time or resources to properly train their teams, which can lead to declining service standards. As a result, fewer people are viewing bartending as a long-term profession, and that’s something we need to change.
Our goal is to create a pool of highly skilled hospitality professionals who understand not only how to make great drinks but also the foundations of hospitality, customer service, mentorship, and teamwork.
Read full story: https://handcrafteddrinksmag.co.uk/interview-with-the-uk-bartenders-guild-president/