14/09/2026
NEW SPONGE STORIES 🎧
This week I’m chatting to Samantha Helen, the woman behind the brand ‘Essentials by Samantha Helen’
And I genuinely had no idea how much goes on behind the scenes of making the products we chuck into our kits and use every weekend.
We talk about Samantha’s journey from MAC makeup artist to face and body painter, educator, agency owner and product developer, but we also get right into the nitty gritty of actually creating face paints.
Formulations, testing, regulations, manufacturing, why some paints are better for linework than others, what makes a good black and white, and even why the glue inside your brushes matters.
We also chat about corporate face painting, building a team, the reality behind social media, developing the Swoosh brush, supporting other artists and the many, MANY lessons Samantha has learned while building Essentials.
It’s a really interesting one, especially if you’ve ever wondered what actually goes into the products sitting in your kit.
🎧 Sponge Stories with Samantha Helen is out now on Spotify, Apple Podcasts and YouTube!