30/12/2025
One thing I see all the time on content days: businesses capturing tons of photos but missing the ones they’ll actually use.
If you want a content library that goes hand in hand with your marketing, there are five photos every business should walk away with. And yes, these apply no matter your industry!!
1. Your headshot
Clean, current, and aligned with your brand. This is the image people should associate with your name.
2. Process or behind the scenes shots.
These build trust instantly. When people understand how you work, they’re more likely to work with you.
3. Your offer in action
Product, service, experience… show it being used or delivered. Clarity converts far better than cleverness.
4. Brand led lifestyle imagery
These hold your feed together visually and give you versatile filler content between heavier posts.
5. Proof of results
Client outcomes, testimonials, portfolio examples, this is the credibility piece most businesses forget to document.
When you consistently capture these five, you’ll have content that feels intentional, strategic, and easy to repurpose, because each image supports a specific part of your marketing.
And honestly? It takes so much pressure off.
Instead of scrambling for something to post, you have a system that actually works for you.