Entrepreneurs Unleashed

16/08/2025

Tina here!

🤔 Just because ChatGPT-5 can create your marketing content doesn’t mean it should - not without a serious sense-check anyway!

This morning I sat down to build a simple AI cheatsheet as a lead magnet for my upcoming training...but I ended up going toe-to-toe with ChatGPT-5 over a “hack” it confidently recommended… that turned out to be complete nonsense.

The problem? It looked believable. It sounded authoritative. And if I wasn’t the kind of person who questions everything, I might have repeated it publicly and damaged my own credibility.

In the below article I break down the real risk of using AI for content creation, not that it gets things wrong, but that it makes hype sound like fact and not everyone creating the content can see the difference.

Don't get me wrong, there is a place for hype, hyperbole and FOMO in marketing content. I love a good "last chance" or "amazing" thrown in there for good measure. But using it correctly (and ethically) has become somewhat of a dying art.

🚩 I'm working on a much more indepth piece but to get you started here are my red flags for spotting content that looks clever but says nothing.

I'll also be discussing this, and more, in my free Lightning Learning session coming up this Tuesday evening. Link in newsletter 👇

🤯 I've got my concentrating face on today! I'm learning new AI stuff again! BTW, the pics above and below aren't me this morning - I'm still in my PJs down a rabbit hole I didn't mean to fall into..

09/08/2025

Are you a product based business?
Do you want to level up getting your product in front of the right people?

If you are then you might want to grab my latest FREE downloadable resource at Excalibur Press

You'll get instant access to this free 20+ page guide packed with expert tips to help you get seen, get stocked and sell more.

Inside, you'll find...
✅ The 6 social media myths killing your sales
✅ Why going viral won’t save your business
✅ The metrics that actually matter (and what to do with them)
✅ A simple content plan that builds trust & drives sales
✅ A sneak peek at what we’ll cover in the Product Power Bootcamp

Sure give it a wee blast and see if there's anything useful in there for you...and if there is, you might want to follow it up by attending our 1-day Product Power Bootcamp on August 20th!

Whether you’re a maker, designer, artisan, or online shop owner - this is the download that will change how you think about marketing your products.

05/07/2025

By popular demand...we've released a NEW BOOTCAMP tonight!

💥 PRODUCT POWER BOOTCAMP💥
Unlock the Secrets to Being Seen & Selling More

Are you ready to get your products the attention they deserve?

The Product Power Bootcamp with chief vision officer Tina Calder is a hands-on, high-energy day designed to help makers, creators and product-based entrepreneurs master the tools and tactics behind content, visibility and standout promotion.

Whether you sell fashion, skincare, jewellery, candles, artisan gifts or food and drink this immersive one-day session will give you the knowledge, confidence and assets you need to sell more, both online and off.

You’ll learn how to write product descriptions in minutes (not hours), get found through SEO, pitch to gift guides and media, and turn a single product into weeks’ worth of content.

Plus, you’ll discover time-saving tools (including a few smart AI tricks) to help you work faster and look more professional without the stress.

From refining your product’s USP to building buzz on social and working with influencers, this bootcamp is packed with practical strategies you can use straight away.

If you’re ready to stop winging it and start marketing your products like a pro, this is the event for you!

Places are very limited so book now 👉

Stop guessing, start selling - Learn the insider secrets to content, PR, visibility & smart AI tools that actually work to grow your brand.

10/04/2025

When it comes to securing finance options for your business Mark Johnston of Johnston Financial Solutions Limited says thinking ahead and not waiting until the challenges arise is the most important thing entrepreneurs can do.

Regardless of whether you're thinking about immediate finance options or simply planning ahead, he says getting on top of the paperwork early allows you to see exactly what options you have and support healthier business growth.

Mark was one of our speakers at our recent Entrepreneurs Unleashed conference where he took to the stage to share practical insights on how businesses can effectively scale and stabilise in his talk Financing Growth: How Commercial Finance Can Help You To Grow Your Business

Check out Mark's full talk by subscribing to Entrepreneurs Unleashed today (click on "past events") or book your tickets for our September 25th event now at >> https://lnkd.in/esSPVkUS

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative, MCSBranding, Media Design and Print and delivered by Excalibur Press.

07/04/2025

When it comes to building a powerful brand, Chiho Tang emphasises the importance of going beyond just a logo. A strong brand identity incorporates cohesive visuals, compelling narratives and a deep connection with your audience to create lasting impact.

Chiho, from Oranga Creative, shared his expertise in an insightful session exploring the difference between a logo and a comprehensive brand identity. Many businesses mistake a logo for a brand, but understanding this distinction can transform how you connect with your market and build long-term loyalty.

Check out Chiho's keynote and more by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our 25 September event now at >> https://lnkd.in/eP3bej54

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative Ltd, MCSBranding, Media Design and Print and delivered by Excalibur Press.

05/04/2025

When it comes to making mentoring programmes work, John Ferris emphasises the power of clear communication, a compelling business narrative and leveraging mentorship to scale successfully.

John was one of our panellists at the recent Entrepreneurs Unleashed conference, where he joined Lisa McCaul (Belfast Met) on the Top Tips for Making Mentoring Programmes Work for You panel, hosted by Tina Calder.

With experience hearing over 3,000 startup pitches and coaching founders worldwide, he shared invaluable insights on refining business vision and maximising mentorship opportunities for growth.

Check out the full panel discussion by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our 25 September event now at >> https://www.entrepreneursunleashed.co.uk/

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative, MCSBranding, Media Design and Print and delivered by Excalibur Press.

04/04/2025

The in-person AI bootcamp is nearly here and there are only a few more tickets left!

Get yours today and let’s deep dive into the world of generative AI together on Wednesday 👇

Unlock the secrets to smarter, faster, stress-free business and marketing with AI – your ultimate shortcut to success.

02/04/2025

When it comes to creating compelling sales offers that convert, Amy emphasised the importance of building trust with your audience and using proven strategies to drive sustainable business growth.

Amy was part of the Fireside Chat: Cracking The Code To Create Sales That Convert at the recent Entrepreneurs Unleashed conference, where she shared her expert insights on how to craft offers that not only attract but also retain customers.

Check out the full discussion by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our next event now at >> https://www.entrepreneursunleashed.co.uk/

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative, MCSBranding, Media Design and Print and delivered by Excalibur Press.

31/03/2025

When it comes to building a successful business, Michael McAdam knows what it takes to go from an idea to a thriving enterprise.

As the managing director of Movie House Cinemas, Northern Ireland’s largest independent cinema chain, Michael launched the region’s first multiplex cinema in Glengormley in 1990 before expanding to Coleraine, Maghera, and Cityside in Belfast.

At the recent Entrepreneurs Unleashed conference, Michael took to the stage as our keynote speaker, sharing his incredible journey, the challenges he faced and the lessons he learned along the way. His story was an inspiring reminder of the resilience and innovation needed to succeed in business.

Check out Michael’s keynote and more by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our 25 September event now at >> https://www.entrepreneursunleashed.co.uk/

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative , MCSBranding, Media Design and Print and delivered by Excalibur Press.

28/03/2025

When it comes to digital marketing, Esther Ocampo highlights the power of recording in bulk and pre-planning content to stay consistent and efficient.

Esther was one of our speakers at the recent Entrepreneurs Unleashed conference, where she shared her expert insights in Industry Realities & Best Practices in Social & Digital Marketing.

From uncovering industry truths to implementing actionable strategies, she explored how businesses can streamline their marketing efforts and drive measurable results.

Check out Esther’s full talk by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our 25th September event now at >> https://lnkd.in/esSPVkUS

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative, MCSBranding, Media Design and Print and delivered by Excalibur Press.

24/03/2025

Come say "hello" to the Entrepreneurs Unleashed team today on the Excalibur Press stand 👇

There's a chance to win tickets to the September conference!

Meet Our Exhibitor: Excalibur Press ✨

We are excited to welcome Excalibur Press to Elevate Your Business 2025! 🎉
📅 Monday, 24th March 2025
📍 Tullyglass Hotel, Ballymena

Excalibur Press is your ultimate partner in navigating the ever-changing content landscape. Led by strategist Tina Calder, this dynamic agency offers a full range of services – from publicity management and crisis communications to social media, SEO, web design, and content creation. Whether you need corporate copywriting, digital marketing, or expert guidance on your media presence, Excalibur Press delivers tailored solutions to make your brand stand out.

💡 Why visit Excalibur Press’s stand?
✅ Learn how to unlock the full potential of your brand with expert PR and marketing strategies
✅ Discover the power of content creation, digital transformation, and SEO to elevate your online presence
✅ Explore opportunities for boutique publishing and media syndication

Get ready to amplify your story and take your business to the next level with Excalibur Press! 🚀

Book your spot:
https://www.eventbrite.co.uk/e/elevate-your-business-tickets-1086348440429?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

21/03/2025

As we celebrate Neurodiversity Celebration Week, it’s the perfect time to highlight the importance of fostering inclusivity and embracing neurodiversity in the workplace.

At the recent Entrepreneurs Unleashed conference, Cara Marks of SPARK joined our Panel Discussion: Navigating Neurodiversity in the Workplace & Fostering Innovation & Creativity, alongside Gary Gates, sharing valuable insights on how businesses can create environments where every team member can thrive.

The discussion explored practical strategies for unlocking the full potential of neurodivergent employees and promoting innovation in today’s modern work environment.

Check out the full panel discussion by subscribing to Entrepreneurs Unleashed today (click on “past events”) or book your tickets for our 25 September event now at >> https://lnkd.in/esSPVkUS

Entrepreneurs Unleashed 2024 was sponsored by Belfast City Council and supported by Belfast Met, Movie House Cinemas, Oranga Creative, MCSBranding, Media Design and Print and delivered by Excalibur Press.