Entrepreneurs Unleashed

04/11/2025

❗Happening This Afternoon ❗

Are you in the Ards & North Down Borough Council area?

Ever thought about working for yourself, but not sure where to start?

Join us for a relaxed, friendly online session where you can explore what self-employment could look like for you.

Hear from someone who’s taken the leap, get practical advice, and discover the support available to help you begin your journey.

📅 Tue 4 Nov, 2.30 - 3.30pm
💻 Online via Zoom, join from anywhere in the Ards & North Down area
👥 Register now to start your self-employment journey!

👉 https://bit.ly/AllEventsEoIEP

These sessions are aimed at economically inactive people, those who aren’t currently working and who don’t get work-related benefits like Job Seekers, Working Tax Credits etc. For example, long-term sick or disabled people, retirees, carers, students, and home-makers.



This online session is delivered in partnership with Ards & North Down Borough Council.

04/09/2025

Delighted to see this!

Niamh Cooper has done a fantastic job working really hard to learn the publishing side of our sister business over the last year and it's paid off...

Looking forward to being one of her publishing clients with my own book coming out at the end of the month 💜

"I've Just Put My Shoes On Standing Up", my 10 stone weight loss journey on pre-sale now >> https://excaliburpress.co.uk/product/ive-just-put-my-socks-on-standing-up-by-tina-calder/

Almost three years after the business was devastated in a fire at Cathedral Buildings Belfast media and marketing company Excalibur Press has revealed they’ve

16/08/2025

Tina here!

🤔 Just because ChatGPT-5 can create your marketing content doesn’t mean it should - not without a serious sense-check anyway!

This morning I sat down to build a simple AI cheatsheet as a lead magnet for my upcoming training...but I ended up going toe-to-toe with ChatGPT-5 over a “hack” it confidently recommended… that turned out to be complete nonsense.

The problem? It looked believable. It sounded authoritative. And if I wasn’t the kind of person who questions everything, I might have repeated it publicly and damaged my own credibility.

In the below article I break down the real risk of using AI for content creation, not that it gets things wrong, but that it makes hype sound like fact and not everyone creating the content can see the difference.

Don't get me wrong, there is a place for hype, hyperbole and FOMO in marketing content. I love a good "last chance" or "amazing" thrown in there for good measure. But using it correctly (and ethically) has become somewhat of a dying art.

🚩 I'm working on a much more indepth piece but to get you started here are my red flags for spotting content that looks clever but says nothing.

I'll also be discussing this, and more, in my free Lightning Learning session coming up this Tuesday evening. Link in newsletter 👇

🤯 I've got my concentrating face on today! I'm learning new AI stuff again! BTW, the pics above and below aren't me this morning - I'm still in my PJs down a rabbit hole I didn't mean to fall into..

09/08/2025

Are you a product based business?
Do you want to level up getting your product in front of the right people?

If you are then you might want to grab my latest FREE downloadable resource at Excalibur Press

You'll get instant access to this free 20+ page guide packed with expert tips to help you get seen, get stocked and sell more.

Inside, you'll find...
✅ The 6 social media myths killing your sales
✅ Why going viral won’t save your business
✅ The metrics that actually matter (and what to do with them)
✅ A simple content plan that builds trust & drives sales
✅ A sneak peek at what we’ll cover in the Product Power Bootcamp

Sure give it a wee blast and see if there's anything useful in there for you...and if there is, you might want to follow it up by attending our 1-day Product Power Bootcamp on August 20th!

Whether you’re a maker, designer, artisan, or online shop owner - this is the download that will change how you think about marketing your products.