SimplyCake

SimplyCake Elegant homemade cakes for life's little celebrations ✨

📍 Bourne, Lincolnshire

📩 DM to order or book

If there's one thing I think I've learnt over the last couple of years of running SimplyCake, it's this...Social media i...
14/07/2026

If there's one thing I think I've learnt over the last couple of years of running SimplyCake, it's this...

Social media is weird. 🤣

When I first started, I measured success by views, likes and followers.

If a post reached 1,000 people I genuinely thought, WOW! 🤩

Fast forward a couple of years...

I've finally worked out who I am, what SimplyCake is all about and how I want that to come across online.

Ironically, my posts now regularly reach between 1,000–3,000 people and one even reached over 15,000... and it was literally just a photo of my face introducing myself! 😂

But here's what I've been thinking lately...

Those likes and views are lovely (and yes... they still give me a little dopamine hit 😅), but I don't actually think they're the best way to measure success.

For me, success looks more like...

🤍 Repeat customers.
🤍 Being fully booked until September.
🤍 Cake orders for February next year.
🤍 Recommendations.
🤍 Messages saying, "I've been following you for ages..."

Because the funny thing is...

Sometimes the post with loads of views brings nothing.

And sometimes the post that doesn't seem to perform very well brings your next customer.

Maybe if you're a new small business owner, don't be too disheartened if your posts aren't getting thousands of likes or views.

People are still watching. People are still remembering you. And when they're ready, they'll know exactly where to come.

Anyway... that's just something I've been thinking about recently. ❤️

👀 Want to be part of something fun?Some of you may remember that, in a previous life, I was a Food Product Development T...
13/07/2026

👀 Want to be part of something fun?

Some of you may remember that, in a previous life, I was a Food Product Development Technologist.

Well... it turns out that part of me has never really disappeared! 😂

I've been doing lots of experimenting behind the scenes recently, and I've got something new and exciting coming soon... I'd love you to be part of it! 🤍

I would like to know ...

If you could turn ANY dessert into a cake flavour, what would it be?

I'm thinking...
🍏 Apple Crumble
🍒 Cherry Bakewell
🍓 Jam Sponge
🍋 Lemon Meringue
🍮 Sticky Toffee Pudding
🍫 Chocolate Orange
..or something completely different?

Hit me with your ultimate dessert flavours! 😍👇

Who knows... your suggestion might just become a future SimplyCake Signature Bake... 👀🍰

12/07/2026

From crumb coat to Jurassic World... 🦖💚

For anyone starting out, my process usually looks something like this:

✅ Fill and stack layers
✅ Crumb coat
✅ Chill
✅ Final coat of buttercream
✅ Smooth... smooth again... then smooth again 😅
✅ Fill any air pockets or imperfections
✅ Light final smooth
✅ Chill again
✅ Add piping and decorations
✅ Stand back and hope I haven't knocked it with my elbow 😂

It definitely isn't as quick as a 25-second reel makes it look!

If you're a beginner baker and ever have any questions, feel free to pop me a message. I'm always happy to help where I can. 🤍

🗓️ Saturday 18th July🍪 SimplyCake Workplace Treat DropWhile everyone's enjoying their weekend... some of us are still wo...
11/07/2026

🗓️ Saturday 18th July

🍪 SimplyCake Workplace Treat Drop

While everyone's enjoying their weekend... some of us are still working! 😜

If your workplace fancies a little weekend pick-me-up, I'll deliver freshly baked SimplyCake treats straight to your workplace, ready for everyone to enjoy together. 🤍

🧁 The recipe is simple...

✅ Take a look at the menu.

✅ Send me your workplace's pre-order by Tuesday 14th July at 7pm.

✅ Payment details will be sent once your order is confirmed.

✅ I'll freshly bake everything to order.

✅ Delivered straight to your workplace on Saturday 18th July.

✨ Pre-order only.

✨ Limited availability. Once they're gone, they're gone!

As it's my first Treat Drop, I'm keeping numbers small while I see how it goes. If you think your workplace would enjoy one, just pop me a message and I'll let you know what's still available. 🥰

I'd absolutely love to know what you think of the idea too, so please feel free to share this with another Bourne workplace that might fancy a Saturday treat. 🤍

💗💙 Cupcakes don't have to be just for the girls...Soft pink and gold for Sophie's first birthday, or classic blue and go...
10/07/2026

💗💙 Cupcakes don't have to be just for the girls...

Soft pink and gold for Sophie's first birthday, or classic blue and gold for Daddy's birthday. ✨

Every box is made to suit the person and the occasion, whether it's elegant, fun, bold or completely personalised.

Which is your favourite? 💗 Pink & Gold or 💙 Blue & Gold?

✨ AUGUST IS NOW FULLY BOOKED! ✨Wow... what a year for SimplyCake so far! 🥹🧁Thank you so much to every single person who ...
09/07/2026

✨ AUGUST IS NOW FULLY BOOKED! ✨

Wow... what a year for SimplyCake so far! 🥹🧁

Thank you so much to every single person who has booked a cake, shared a post, recommended me or supported my little business. I genuinely couldn't do this without you, and I'm so grateful for every single order. ❤️

I'm now taking bookings for September onwards, and I even have a booking in the diary for February next year already! 🤯🥹

So if you have a birthday or celebration coming up, I'd definitely recommend getting in touch as early as you can.

🗓️ A little booking update...

To keep things fair for everyone, cake dates will now be held for 24 hours after a quote has been sent. Once your deposit has been been paid, your booking is secured. If the deposit hasn't been received within 24 hours, I'll offer the date to the next person waiting.
With my diary filling up much more quickly these days, it feels like the fairest way to make sure everyone has the same opportunity to book. 🫶🏼

Thank you again for supporting SimplyCake. Every order, recommendation, share and kind word means more than you know. I can't wait to see what the rest of the year brings. 🤍

A box of personalised Manchester United cupcakes for a very special 21st! ❤️⚽🍫 Chocolate cupcakes🍫 Chocolate buttercream...
09/07/2026

A box of personalised Manchester United cupcakes for a very special 21st! ❤️⚽

🍫 Chocolate cupcakes
🍫 Chocolate buttercream
🎨 Handmade edible fondant toppers by me
✨ Custom non-edible toppers by

Overwhelmed!🥹🫶🏼Thank you to every single person who took the time to comment on my fun little competition. Reading your ...
09/07/2026

Overwhelmed!🥹🫶🏼

Thank you to every single person who took the time to comment on my fun little competition.
Reading your three-word descriptions genuinely made me smile, and I feel so grateful for all the love and support you continue to show SimplyCake. ❤️

Congratulations to Sharon Lawrence! 🧁
Your comment, "Gorgeous edible artwork," made me smile 😊 Such a lovely and creative way to describe my cakes.

I'll be baking you some fresh cupcakes when I'm back in the kitchen next week. 🥰

I've just got one more cake to decorate, then I'm off to The Open ⛳ for a little quality time.

Wishing you all a lovely weekend, and thank you again for supporting my little business.

🤍

Describe SimplyCake in 3 words... 👀Go on... be honest! 🤣I'm NOT ooking for compliments and I'm definitely NOT choosing t...
08/07/2026

Describe SimplyCake in 3 words... 👀

Go on... be honest! 🤣

I'm NOT ooking for compliments and I'm definitely NOT choosing the winner based on who butters me up the most.

It can be funny, random, sweet or completely unexpected!

I'll pick my favourite and send them a little SimplyCake treat. 🧁🤍

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Bourne
PE100ZN

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