D5 Media

04/12/2025

Design is not only about research and great concepts. Craft is a vital component that separates us from cows - Sean Adams

Read more 👉 https://lttr.ai/Ae4Vu

06/11/2025

Ever wondered why your website traffic feels like it's hitting a brick wall lately? As someone who's been knee-deep in SEO trenches for years here in West Yorkshire, I've been watching Google's AI Mode closely, and let me tell you, it's reshaping the game in ways we can't ignore. Studies show a staggering 92-94% of AI Mode sessions end with zero external clicks, meaning users are getting answers without ever leaving the AI bubble. That's right, folks, non-transactional queries keep people glued in, while shopping ones might nudge a click nearly every time. It's a wake-up call: organic traffic could stagnate or dip as this tech ramps up, with sessions averaging just 2-3 queries compared to the old-school 5.

But here's the twist, adoption's been sluggish, with over 50% of users trying AI Mode once and bouncing. Google's pushing hard though, integrating it into Chrome and AI Overviews to make it the default. Trust is a mixed bag too, scoring a solid 4.3 out of 5 on average, but folks still cross-check facts, especially on local news or health stuff where inaccuracies pop up. And don't get me started on how AI Mode differs from Overviews, it's like comparing a deep chat to a quick fact sheet, with Mode citing way more sources (12.6 links on average) and pulling users in for twice the time.

The silver lining? Even without clicks, visibility in AI Mode builds brand influence. Users spend 52-77 seconds reading answers, forming opinions that stick. In travel research, they planned for about 104 seconds inside before booking elsewhere, and familiar brands win out. Treat it like a branding channel, focus on being seen where eyes linger. 🚀

What's your take on AI Mode shaking up your SEO strategy? Drop a comment below, I'd love to hear your experiences or tips!

08/10/2025

The thing about rules is that they often work best when broken - Sean Adams

Read more 👉 https://lttr.ai/Ae4Vu

15/08/2025

GraphicRiver and numerous other user-contributory design template sites are flooded with variations on the style and it works, it's clean, corporate, inoffensive and visually pleasing.

Read more 👉 https://lttr.ai/Ae4Vu

As part of their 50th-anniversary survey GDUSA published a top ten list of the most influential graphic designers working today (amongst other creative professions). For the next 10 weeks, I’m going to work, in reverse order, through these top ten designers and establish just what it is that make...

09/07/2025

Choosing the right UK domain is more than just a name—it’s your first trust signal. 🚀 Discover smart tips, ideal extensions & must-have tools to build credibility from day one.
👉 https://d5media.co.uk/blog/web-design/how-to-choose-a-uk-business-domain-name/

Learn how to pick a memorable, brand-safe .co.uk or .uk domain that boosts credibility, supports SEO and protects your UK business from costly mistakes.

02/07/2025

If someone were to ask for something typically ‘graphic-design-y' the resulting work would most likely present itself very much in the AdamsMorikoka style.

Read more 👉 https://lttr.ai/Ae4Vu

18/06/2025

The search world is shifting faster than a Yorkshire weather forecast, and most businesses are still playing yesterday's game.

Here's what's really happening: Google's AI Overviews are showing more results but getting fewer clicks. Sounds bad? Actually, the clicks that DO come through are pure gold - people ready to buy, compare, or validate their decisions. Meanwhile, ChatGPT is quietly eating Google's lunch, and search is spreading into every app you use.

The old SEO playbook of "rank higher, get more clicks" is becoming "be everywhere, influence everything." Your brand needs to show up whether someone's asking Google, ChatGPT, scrolling Reddit, or watching YouTube. It's not just about being found anymore - it's about being trusted across the entire digital ecosystem.

Smart businesses are already adapting. They're tracking brand mentions across platforms, optimising for AI responses, and thinking like conductors orchestrating multiple channels rather than just focusing on one search engine.

What's your biggest challenge right now - keeping up with AI changes or figuring out where to focus your efforts? Drop a comment - genuinely curious how this is hitting different industries.

16/06/2025

Most local businesses are sitting on a goldmine they don’t even know exists.

Last week, I was helping a client tidy up their Google Business Profile when I noticed something that made me pause. Their main competitor had a bold, eye-catching update live — promoting a seasonal offer with a call-to-action button. It wasn’t a review or photo — it was a Google Post.

My client, on the other hand, had nothing new. No updates. No offers. Just the basics.

That one small difference said a lot. It showed the competitor was active, engaged, and giving people a reason to take action.

Here’s what many don’t realise:
Google Posts appear directly beneath your business info in search and Maps — giving you free, high-impact space to showcase offers, events, or updates.

Yet 70% of local businesses I audit aren’t using them at all.

It’s simple to start. Just Google your business and click “Add update” — or post via Google Maps. You can include text, images, and buttons like Call Now, Book, or Learn More. The first 100 characters display by default, so lead with something strong.

✅ Post consistently
✅ Promote offers
✅ Share updates
✅ Show you're active

The only catch? Google doesn’t allow scheduling — but with a third-party tool, that’s easily solved.

Free visibility. Better engagement. What’s stopping you?

06/06/2025

Most influential designers #10 Sean Adams
▸ https://lttr.ai/Ae4Vu

26/05/2025

It's clear to see from AdamsMorikoka's work that there is a certain consistency in style, a style that is frequently emulated and encapsulates what we think of as ‘graphic design'.

Read more 👉 https://lttr.ai/Ae4WR

As part of their 50th-anniversary survey GDUSA published a top ten list of the most influential graphic designers working today (amongst other creative professions). For the next 10 weeks, I’m going to work, in reverse order, through these top ten designers and establish just what it is that make...

17/05/2025

🐢 Every second counts - especially online!

Slow websites lose customers and revenue - fast.

At D5 Media, we turbocharge your site speed, improving user experience and boosting SEO performance.

Fast websites. Smart growth. 🚀

👉 DM us or visit our profile to learn more.