16/06/2025
Most local businesses are sitting on a goldmine they donāt even know exists.
Last week, I was helping a client tidy up their Google Business Profile when I noticed something that made me pause. Their main competitor had a bold, eye-catching update live ā promoting a seasonal offer with a call-to-action button. It wasnāt a review or photo ā it was a Google Post.
My client, on the other hand, had nothing new. No updates. No offers. Just the basics.
That one small difference said a lot. It showed the competitor was active, engaged, and giving people a reason to take action.
Hereās what many donāt realise:
Google Posts appear directly beneath your business info in search and Maps ā giving you free, high-impact space to showcase offers, events, or updates.
Yet 70% of local businesses I audit arenāt using them at all.
Itās simple to start. Just Google your business and click āAdd updateā ā or post via Google Maps. You can include text, images, and buttons like Call Now, Book, or Learn More. The first 100 characters display by default, so lead with something strong.
ā
Post consistently
ā
Promote offers
ā
Share updates
ā
Show you're active
The only catch? Google doesnāt allow scheduling ā but with a third-party tool, thatās easily solved.
Free visibility. Better engagement. Whatās stopping you?