14/12/2025
Standing fully behind your room with confidence feels exposing.
If it’s easy, cheap, and low-risk you think you’re avoiding rejection.
But after years of running and selling a huge variety of events what I do know is people who don’t consciously choose to be in the room don’t bring the same presence when they arrive.
They don’t experience it the way you intended and they rarely buy from you after the event.
This has nothing to do with charging more.
Some of the most powerful rooms I’ve facilitated were low ticket.
The difference was clarity.
When someone knows why the room exists, who it’s for and what they’ll get from being there, they come.
They’ll make sure they’re in that room even when it’s cold, raining, and the sofa is calling.
Your job isn’t to remove the decision.
It’s to make the decision worth making
This is exactly what we work through inside Create the Room building events people actually choose, not just buy.
Comment ROOM if you want to create an event that sells.
