Sarah - Your Ethical Marketer

Sarah - Your Ethical Marketer Helping service-led businesses thrive with content and email marketing without burnout 💌 Ready to grow? 🌱 Follow for stress-free marketing tips.

https://yourethicalmarketer.co.uk/join

03/10/2025

Another week of not working on your business? 😫 Been there.

We start Monday with the best intentions — “this is the week I’ll finally get that project done!” And then… fast forward to Friday and.... nothing.
The week’s just been swallowed by client work. Again.
And all those ‘important but not urgent’ things are still sat at the bottom of the list.

The answer isn’t “work harder.” Because that’s the fast-track to burnout. The answer is setting up simple systems that you can fall back on week in, week out.
A way so you can feel like you can breathe again.

That can be anything from automating your onboarding to repurposing content you know works already.

I feel like people don’t speak about this nearly enough. Which is why I’ve started this Burnout-Free Business Series 💜 a space to share what really works when it comes to creating a business that supports your life, not swallows it.

Because running a business is far from glamorous most of the time. It can be absolute chaos actually!

✨ Do you struggle with working in your business rather than on your business? I’d love to hear your perspective.

Celebrating 5 years of freelancing — and it hasn’t all been freedom and flat whites! ☕I set up as a freelancer during th...
02/10/2025

Celebrating 5 years of freelancing — and it hasn’t all been freedom and flat whites! ☕

I set up as a freelancer during the pandemic, locked in a flat on my own. What felt like a happy accident quickly turned into a life-changing email that set me on this path.

Since then, it’s been a ride, from…
🫠 juggling part-time and full-time roles to make ends meet
🫠 to signing up for Universal Credit when money got really tight
🫠 to struggling with burnout so heavy I hit a breaking point in January this year.

But I’ve also…
💜 built processes that work for me
💜 found amazing long-term clients and results that prove I can do this
💜 Grown my confidence (even if imposter syndrome still pops up)

Freelancing has given me purpose and drive like nothing else.
The freedom is unmatched, but so are the challenges.
It’s not perfect — but it’s mine.

💬 I’d love to know — if you freelance or run your own business too, do you relate?

30/09/2025

Think email marketing is too much work?
That’s where I come in.

I help service providers stop putting emails at the bottom of their to-do list and start sending consistent, stress-free campaigns that actually grow their business (without burning out in the process).

If you’ve been waiting for a sign to take email off the back burner… this is it. 💌

💜 Follow me for burnout-free email marketing tips and simple strategies that actually work.

29/09/2025

Somehow… it’s nearly October. 😩 Which means Q4 is knocking. 🍂

Setting goals back in January is one thing. But if you haven’t looked at them since, they’re probably gathering dust in a notebook somewhere — buried under the to-do list, client work, admin, and, you know… actual life stuff.

That’s why I carve out a monthly CEO Day.
Nothing fancy. Just me, a coffee, and a check-in:�👉 What’s working?�👉 What’s draining me?�👉 What’s the next step I can actually take?

The best way to reach your goals… is to check your goals.
When was the last time you reviewed yours?

So, tell me — when was the last time you checked in on your goals?

💌 In my next email, I’m sharing exactly how I plan my CEO Days as a service provider. Want in? Sign up here https://yourethicalmarketer.co.uk/join

26/09/2025

For the longest time, I thought being a “good” business owner meant working late, saying yes to everything, and squeezing in one more task before bed.
But all that did was leave me tired, overwhelmed, and permanently on the edge of burnout.

The shift came after I fell off the edge and came to a tough realisation...

Rest isn’t something you earn once your to-do list is clear (spoiler: it never is!).

Rest is fuel. It’s the thing that lets you show up with fresh ideas, serve your clients properly, and keep your business sustainable long-term.

So I now choose differently.
I started treating rest as part of the work, not something I had to earn at the very end of a never-ending list.
I set boundaries, got more intentional with my time, and let go of the pressure to do it all.

And little by little, my business – and my life – got better.

If you’re reading this and thinking, “yep, that’s me”, – This is your permission slip to pause and rest this weekend. Your business (and your future self) will thank you for it.
💜 This post is part of my Burnout-Free Business series – follow along if you’re ready to grow your business in a way that feels sustainable, balanced and human.

25/09/2025

“So, what do you do for work?”
It’s one of those questions that’s so simple but never has a simple answer when you’re self-employed, right?

In short: I help service-based business owners grow sustainably with ethical marketing funnels & done-for-you content that actually converts.

Basically: more clients, more consistency, less burnout 💜

Controversial, I know 👀But social media is borrowed space.If Instagram shut down tomorrow, where would your audience go?...
24/09/2025

Controversial, I know 👀
But social media is borrowed space.
If Instagram shut down tomorrow, where would your audience go?

Your email list is the only place you truly own that connection.
And with the right strategy — a simple welcome sequence, regular nurture emails, and clear calls to action — you could disappear from Instagram for weeks and still sign clients.

And yes, this is a bold statement from me — a former social media manager! But that’s exactly why I know it’s true.

Social media absolutely still works, but it’s not the only way to market yourself. It’s just the cheapest and most accessible.
The real question is: Is it the most effective way for your business and audience?

Random posting isn’t a strategy.
Consistency in your marketing is. 👏

💜 If you don’t yet have a plan that works beyond socials, that’s where I come in — let’s build your funnel & email marketing strategy so your business keeps moving even when you’re offline.

Posting pumpkin emojis isn’t a strategy. 🎃👏Swipe for content ideas that’ll actually help you stay visible without burnin...
22/09/2025

Posting pumpkin emojis isn’t a strategy. 🎃👏
Swipe for content ideas that’ll actually help you stay visible without burning out.

Inside you'll find...
🗓 Key awareness days worth knowing
💌 Email & blog post ideas your clients will love
📲 Social post prompts that are relevant and seasonal
🌿 Themes to guide your content (and give you breathing room)

✨ Save this post to come back to — or send it to a business bestie who’s deep in content avoidance mode.

💬 Ready for more strategic support this quarter?
I can help you create a content plan you’ll actually use.
DM me or head to yourethicalmarketer.co.uk to find out how we can work together.

17/09/2025

Booked out? Amazing 👏 But don’t let that be the reason you go quiet on your marketing.

Clients come and go. Projects wrap up. And suddenly those full weeks don’t look so full anymore.

With less than 100 days until Christmas 😱, now’s the time to keep showing up – even if it’s just a weekly email or a couple of posts on your socials.

Staying visible means future-you won’t be scrambling for work when things shift. Your future clients need to see you now, so they’re ready to book in when the timing’s right.

And if you’re too busy serving your clients to think about marketing for yourself? That’s exactly what I’m here for 💜
Drop me a message if you’d like me to take it off your plate.

Ever fallen into the “post more” spiral?When sales are slow or the feed feels empty, it’s so tempting to churn out conte...
16/09/2025

Ever fallen into the “post more” spiral?
When sales are slow or the feed feels empty, it’s so tempting to churn out content just to prove you’re showing up.

But let’s be real: posting more for the sake of it isn’t a growth strategy.

It’s noise.
And noise doesn’t build trust, sales, or sustainable momentum — it just leaves you exhausted.

The real shift? Focus on aligned content.
Content that speaks directly to your people — whether they’re just finding you, considering you, or ready to buy.

Less scatter, more strategy.
Less chaos, more clarity. 👏

And if you’re too busy with client work to map this out yourself, that’s where I come in. I’ll help you build a content system that keeps you visible — without burning you out.

💜 Ready to stop spiralling and start marketing with intention? Drop me a message.

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