Sarah - Your Ethical Marketer

Sarah - Your Ethical Marketer Helping service-led businesses grow sustainably — without overwhelm 💜
Let’s build a burnout-free business together.

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https://yourethicalmarketer.co.uk/the-burnout-free-business-series/

I can’t tell you how many conversations I’ve had lately where women say the same thing:“I’m putting in so much time and ...
16/11/2025

I can’t tell you how many conversations I’ve had lately where women say the same thing:
“I’m putting in so much time and effort… but if I slow down for even a day, the reach just disappears.”

We’re living in a time where the pressure to be “visible” is louder than ever.

And it’s eating into people’s confidence, creativity and sense of safety in their own business.

But visibility shouldn’t feel like this.

And it definitely shouldn’t rely on you posting every single day just to stay relevant.

There IS a calmer way to stay present in your audience’s minds. One that doesn’t involve performing on every platform just to keep up.

That’s what my new offer From Feed to Foundation is about.

It’s the solution to the conversations I’ve been having behind the scenes.

And if this whole topic is landing for you… I think you’re exactly who I created it for.
If you want to hear about it before I talk about it publicly, DM me the word FOUNDATION and I’ll fill you in privately. 💜

(📸 )

14/11/2025

I didn’t realise how much I needed this until I was actually in the room. I’ve just spent the last two days at – a festival bringing together creatives from across Bristol and beyond.

As they put it, “part rally, part playground, part game-changer” – it has certainly made an impact on me.

As freelancers and those who WFH, we can easily lose touch with our community and peers, and I’d forgotten how much I can gain from being around others who are like-minded, purpose-driven and heart-led.

I met women and non-binary folk of all ages, walks of life, industries, ambitions... and felt a profound connection to them all as one sisterhood.

The highlights for me were and her incredible networking sessions – I’ll never “network” the same again.

I also shed a tear and laughed loudly at Lou Featherstone’s one-woman show, sharing her incredible life story.

And closing keynote brought it all back to what it’s all for – how do I want to feel looking back aged 90? What would I tell myself now?

I came home with a notebook full of ideas. I’ve been moved, inspired, and my mindset completely shifted - in a way I didn’t even know I needed.

Thank you to for organising such an incredible event. I hope I can be a part of it next year as a guest speaker – I believe I am worthy. 💜

10/11/2025

Wanna know how? Keep reading >>>

Step one: stop obsessing over growth. You don’t need more followers — you need to do more with the ones you’ve already got.

Step two: start building a way to keep in touch BEYOND social media. Because posting doesn’t guarantee connection — only a tiny fraction of your followers even see the content you spent hours creating. 😫
Trying to nurture and sell through posts alone is exhausting. It’s noisy, unpredictable, and honestly? Not built for real conversations.

Because followers alone don’t equal clients. Connection does.

If you’ve got people liking, commenting, even replying to stories but never buying, you’re missing the middle bit — the foundation that bridges your posts and your offers.

In a nutshell 🌰 you can’t post your way to sales.

More followers, more Reels, more “engagement hacks” won’t fix the problem if there’s nothing happening between your posts and your offers.

That missing middle — the part where people get to know you, trust you, and understand what you do — that’s the bit most business owners skip.

No nurturing = no next step.

And when people don’t have a next step, they just keep watching instead of buying.

If that’s sounding painfully familiar, you don’t need another content plan — you need a foundation.

That’s exactly what we’ll build together inside From Feed to Foundation.

It’s where we turn your audience into a warm, connected community that’s ready to buy when you sell — not because you’re posting every day, but because they finally understand what you offer and why it matters.

💜 Comment or DM me the word FOUNDATION, and I’ll make sure you’re the first to hear about my brand new offer, ‘From Feed to Foundation’, that will only have three spaces available when I launch.

08/11/2025

Most freelancers get this completely wrong – and so they think they’re resting when they’re actually not. 😬 Are you making the same mistakes? 👇

When I’m deep in client work and deadlines, my idea of rest is collapsing on the sofa with my phone. Scrolling, half-watching Netflix, maybe tweaking something in Canva — because at least that still felt productive, right?

But that’s not rest. That’s just numbing.

Real rest isn’t doing nothing.

It’s restoring your body, brain and soul — so you can actually show up again tomorrow. For yourself and your business.

Here’s what real rest looks like 👇
1️⃣ Movement.
Move your body purely to switch off your brain — walk, stretch, dance in your kitchen.

2️⃣ Play.
Do something that brings joy, not results — a jigsaw, a craft project, reading for fun.

3️⃣ Connection.
Be present with people you love — a proper chat, a date night, a walk with a friend.

And the best thing about this concept? They overlap.
A long walk with your best friend is movement AND connection. A video game night with your partner is play AND connection.

When you start resting before you’re tired, your creativity comes back. Your focus. Even your joy.

So this week, give yourself permission to rest on purpose — not as a reward, but as part of the work.

💜 If you liked this, you’ll love The Burnout-Free Business Series — I shared this in more detail yesterday in my weekly letter.
Subscribe via the link in bio for more from me as I build a business that fits my energy, not the other way round.

When I started freelancing, I promised myself I’d never stop learning.This month marks another year as a Certified Membe...
03/11/2025

When I started freelancing, I promised myself I’d never stop learning.

This month marks another year as a Certified Member of the (ACIM) — and it still feels surreal to say I hold not one but two marketing diplomas (the CIM Level 6 & DMI Professional Diploma).

But more than the certificates on my wall, what really matters is how I’ve used that knowledge.

Because the work I do now — helping service providers build sustainable, burnout-free marketing systems — is rooted in what those years of study taught me:

✨ Strategy matters more than trends
✨ Foundations come before funnels
✨ Marketing should feel like something you can sustain, not survive

If you’ve ever wondered why work with Sarah? — This is why.
I’ve done the studying, the testing, the failing, and the refining — so you don’t have to.

💜 P.S. I’m working on something new that brings all of this together for service providers who are ready to build their foundation properly. More soon!

I'm just gonna say it: sometimes “waiting until it’s perfect” is just… hiding. 🫣If you’re holding off emailing your list...
31/10/2025

I'm just gonna say it: sometimes “waiting until it’s perfect” is just… hiding. 🫣

If you’re holding off emailing your list until the design’s spot on, the funnel’s mapped out, or you’ve got “the right words” — you’ll be waiting forever.

I get it — hitting send can feel awkward.
But Yyu don’t need a fancy strategy, you don’t need to email every week, and you definitely don’t need to sound like anyone else.
You just need one honest email that sounds like YOU.

Start small: share a story from a recent client win, a lesson you’ve learned recently, or something you’d tell a friend who’s struggling with the same challenge your audience faces.

Press send, learn, tweak. 👏
That’s how you build trust — and a business that doesn’t burn you out.

And if you’ve been meaning to make email a bigger (and easier) part of your business… keep your eyes peeled. Something’s coming to help you do exactly that. 👀

👉 Want to be the first to know? Join The Burnout-Free Business Series to be first to hear about it: https://yourethicalmarketer.co.uk/the-burnout-free-business-series/

Can I be honest? This year hasn’t been easy.There’s been so much growth — new clients, new ideas, new routines — but als...
29/10/2025

Can I be honest? This year hasn’t been easy.

There’s been so much growth — new clients, new ideas, new routines — but also moments where I’ve felt stretched, tired, and teetering on the edge of burnout again.

And sometimes, practising what you preach is the hardest thing.

I’d planned a proper week off next week… but my body clearly had other ideas! After getting ill, I've been forced to slow down earlier than planned. Classic work-hard-play-hard energy catching up with me, I guess. 😫

The last few weeks have been full — a new motorbike, raves, big client projects, co-working days, and all the highs of autumn. 🍂
But when you don’t stop to breathe, even the good things can leave you running on empty.

So this week, I’m moving what I can, resting where I need to, and trying to take my own advice: you don’t need to wait until you’re burnt out to take a break.

Next week, I’ll be stepping away completely.
No client work, no marketing, no “catching up” behind the scenes. Just rest. 🤞

I know I can’t create from an empty tank.
I know stepping back now means I’ll come back clearer, calmer, and more creative to finish the year off strong. 💪

But it still feels uncomfortable — and that’s okay.

If you’ve been feeling the same, maybe this is your reminder to rest before you’re forced to. 💜

💌 I’ll still be sharing little reflections and behind-the-scenes thoughts in my Burnout-Free Business Series emails while I’m away — sign up here if you’d like to follow along. https://yourethicalmarketer.co.uk/the-burnout-free-business-series

Let's be real — November can go from "plenty of time left" to "how is it December next week?!" in about five minutes. 😬S...
27/10/2025

Let's be real — November can go from "plenty of time left" to "how is it December next week?!" in about five minutes. 😬

So here's your gentle nudge to plan ahead now — before the Christmas chaos kicks in.

Save this carousel and spend an hour this week lining up a few simple wins:
✅ A couple of easy emails
✅ A handful of posts tied to key November dates
✅ Your availability or lead magnet ready to share

Don't forget these few key dates to inspire your content:
1 Nov – World Vegan Day
3–7 Nov – International Stress Awareness Week
13 Nov – World Kindness Day & Newsletter Day
19 Nov – Women's Entrepreneurship Day
28 Nov – Black Friday

Then sit back, sip your coffee, and watch your marketing tick over while you count down to your mince pies. 🥧

💌 Want more calm, practical ideas like this? Subscribe to my weekly letters — your guide to building a burnout-free business 👇
https://yourethicalmarketer.co.uk/the-burnout-free-business-series/

The best tip of all? Stop overcomplicating your emails. 💌Write like a human, keep it short, make it clear, and include o...
24/10/2025

The best tip of all? Stop overcomplicating your emails. 💌
Write like a human, keep it short, make it clear, and include one call to action — that’s it.

You don’t need to be “professional”, polished or perfect. You just need to show up consistently and sound like you.

💜 Want calmer, simpler marketing that actually works?�Head to this link https://yourethicalmarketer.co.uk/the-burnout-free-business-series/ and I’ll send you a letter straight to your inbox — part of my Burnout-Free Business Series.

22/10/2025

You’ll wanna SAVE these notes.
Think you need new ideas every week to write great emails? You don’t.

Take one idea — and stretch it.�💡 Write about what inspired it.�💡 Share what changed because of it.�💡 Tell a story that proves it.

That’s how you build consistency without burnout.

Join my Burnout-Free Business Series to learn how to simplify your marketing and make more from less 💜 https://yourethicalmarketer.co.uk/the-burnout-free-business-series/

17/10/2025

Feeling overwhelmed by all the marketing things you’re “supposed” to be doing?

What if it didn’t have to feel that way?

I call it burnout-free marketing — a calmer, more sustainable way to show up for your business that doesn’t depend on constant posting or endless to-do lists.

In my Burnout-Free Business Series, I share practical ways to simplify your marketing, protect your energy, and grow your business with more ease and less noise.

💌 Subscribe to join me on the journey https://yourethicalmarketer.co.uk/the-burnout-free-business-series/

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