22/09/2025
“Punished” for Making the Choice?
Since I opted out of Instagram allowing Meta to use my public posts, comments and interactions for AI training, my content views have been dropping by over 1,000 each month. I have not changed my posting habits, in fact I have been more active on Stories, but engagement has collapsed.
This is not just me. UK data shows the same pattern:
• DMG Media (MailOnline, Metro, The i) reported up to an 89% decline in click-through rates because of AI-powered summaries and algorithm changes (CMA, July 2025).
• Authoritas found UK publishers lost 47.5% in desktop click-through rates and four-fifths of their Google traffic when AI overviews appear.
• Under regulatory pressure, Meta and LinkedIn paused using UK user data for AI training.
But what does that really mean? It means they temporarily stopped feeding UK users’ posts, comments and interactions into their AI systems while regulators review the rules. On paper, that should not directly affect the algorithm that decides who sees your content.
Yet here is the reality. If you opt out, your data is no longer in the training pipeline. The algorithm does not learn from your activity in the same way, and your content is not fed back into the systems that drive distribution. Platforms will not say you are being punished, but the outcome is the same. You lose algorithmic support and your reach drops dramatically. My own numbers prove it.
By giving users a choice, platforms comply with privacy regulations, but the harsh reality is that opting out means losing algorithmic support, leading to dramatically lower reach and engagement. And the evidence from these sources proves it.
For me personally, this is not a crisis. I do not rely on social media to bring in clients, so I can afford to choose privacy. But imagine the businesses that live and breathe by the algorithm, where every click, like and view affects survival.
Here is the truth. If you think playing by the rules protects you, it does not. The algorithm is never really on your side. Securing your privacy comes with a price, and each of us has to decide what matters most.