24/08/2026
It’s not the easiest bit of content creation but I find it the most fun!
If you’re not planning your content to be what your ideal customer wants to know, hear or see that that’s your first point of action to take. It doesn’t have to be a huge plan or flowchart, just some purpose!
Or it may be that when you look at the analytics of previous posts you get more views, engagement or bookings from a carosel than the videos. So your plan may be as easy as I’m doing a carousel.
Then the editing is where a lot just leave because they think it’s hard; it doesn’t have to be. Just do it and I promise you’ll get better over time!
Trends are great as a small percentage of your content. When we work with our clients we have a percentage of posts that are value based, sales based, funny, behind the scenes and maybe a small percentage of trend. Just to give a little personality- not for growth.
When you follow a trend that content gets pushed to people that are interested in that trend-not your ideal customer.
And the biggest one for me is people not using seo in their content. In their posts, their videos and their copy. We have seen huge fast growth with clients by using this alone on their content!
Your aim of each post is to get your ideal customer to see it, when they see you consistently they like you, want to support you and then buy from you.
It’s the old classic people buy from people. Show your personality 🫶
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