GoSocial, 84 Cathedral Road, Cardiff (2025)

08/12/2025

Your Google Ads Are Buried Below AI 25% of the Time (And You Didn't Even Know)

Google's AI Overviews reshaped search overnight. They intercept clicks, push ads lower and destroy visibility.

New data reveals precisely how much you're losing.

The Numbers That Matter

25% of ads now appear below AI Overviews. That means 1 in 4 of your paid ads are pushed down the page, where users rarely scroll.

For keywords driving millions in revenue, this creates immediate, high-cost instability.

The Industries Getting Hit Hardest

1. Healthcare: 64.6% below AI Overviews. Nearly two-thirds of healthcare ads are buried below AI-generated answers.

2. Gaming: 50/50 split. Ad visibility is literally a coin flip.

3. Travel, Finance, Retail: 75% above. Still losing 1 in 4 placements.

Mobile Makes It Worse

Mobile is where AI Overviews most reduce visibility. On small screens, ads buried below AI answers are invisible without scrolling.

Automotive on mobile: Ads pushed below AI nearly 50% of the time.

The smaller the screen, the bigger the problem.

The Counterintuitive Opportunity

Long-tail keywords (4+ words) perform better than AI Overviews in industries such as Gaming and Automotive.

Whilst competitors avoid informational queries, your ads can dominate above AI on mid-funnel searches.

Gaming example: For long queries (7-9 words), ads consume 100% of the AI space.

What You Need to Do Now

1. Audit Device Performance: Check mobile vs desktop visibility. Adjust bids when mobile pushes you below AI.

2. Test Long Tail Keywords: Informational queries (4+ words) often beat AI placement. Find your quick wins.

3. Rewrite Ad Copy: AI answers are generic. Your ads need urgency, emotion and trust.
Deals, guarantees, scarcity. What AI can't deliver.

The Reality

Google AI Overviews cut click-through rates and push ads lower. If you're not tracking where your ads sit relative to AI, you're flying blind.

Your competitors who adapt fast will capture the visibility you're losing.

DM me "AI Position" if you want help auditing which of your keywords are being buried by AI Overviews and how to fight back.

The SERP has changed. Your strategy needs to as well.

05/12/2025

Most Businesses Run 3 to 4 Ads. Winners Run 50. Here's Why

The smartest advertisers shifted strategy in the past year. They stopped obsessing over targeting and started flooding Meta with diverse creative.

One business ramped from 3 to 4 new creatives per week to almost 50 whilst maintaining steady performance.

What Is Creative Diversification?

Creating a wide range of ad creatives with different themes, messages and visuals. Not five versions of the same ad. 50 completely different angles.

The focus has shifted from niche targeting to creative diversification as the best lever to find relevant audiences.

Upload diverse creatives. Let Meta's AI test and optimise. The algorithm finds customers you'd never target manually.

Why This Works Now

Meta launched Andromeda, their next-generation AI model. It led to an 8% improvement in ad quality.

More creative volume means more personalisation options. Andromeda matches the right creative to the right person.

The Results

9% lower cost per action with Advantage Plus sales campaigns.

11% higher click-through rate and 7.6% higher conversion rate using image generation features.

What Smart Advertisers Do

- Produce Volume:** 50 creatives weekly, not 5—different themes, messages, angles.

- Use AI Tools:** Advantage Plus creative with GenAI to diversify visuals, copy and audio.

- Test at Scale:** Let AI test variations automatically.

- Find New Audiences:** Discover customers they didn't know existed.

Your Action Plan

1. Audit your current creative volume
2. Identify 10 different angles for your product
3. Use Advantage Plus creative to generate variations
4. Upload to Advantage Plus sales campaign
5. Let Meta's AI optimise

Stop perfecting three ads. Start testing 30.

The Reality

Creative diversification is now the best lever to find audiences, not narrow targeting.

Your competitors running three ads can't compete with competitors running 50.

DM me "Creative Volume" if you want help building a system to produce diverse creative at scale.

The algorithm rewards variety; it takes time to give it what it wants.

03/12/2025

Meta Just Made Professional Video Editing Free (For A Limited Time)

You don't need editing skills anymore. You don't need expensive software. You don't even need to know what you're doing.

Meta just launched AI video editing that transforms any clip in seconds.

What It Actually Does

Meta rolled out generative AI video editing across Meta AI and the Edits app. Over 50 preset prompts let you completely transform your videos with one tap.

Change outfits. Is your subject wearing jeans? Make it a suit.

Adjust lighting. Dark, grainy footage? Make it bright and professional.

Switch locations. Shot in your living room? Move it to a beach or office.

Restyle completely. Turn regular clips into comic book scenes, vintage film, or any aesthetic you want.

Each effect works on 10-second segments. No technical knowledge required.

Why This Changes Everything

Professional video editing used to require:

- Expensive software subscriptions
- Design skills or hiring editors
- Hours of work per video

Now it's free, instant, and anyone can do it. The barrier between amateur and professional-looking content just disappeared.

The Catch (There Always Is One)

It's free right now. But only for a limited time. Meta hasn't said when they'll start charging or if certain features will become paid.

If you've been putting off creating video content because editing felt too complicated or expensive, that excuse just vanished.

What Smart Businesses Are Doing

They're creating video content now, testing different styles, and finding what resonates with their audience.

Because when everyone has access to professional editing tools, the advantage goes to whoever tests fastest and learns what works.

Not the most significant budget. Not the fanciest equipment. Speed and testing.

Your Action Plan

Download the Meta AI app or visit Meta.AI.

Upload a video you've been hesitant to use (bad lighting, boring background, whatever)

- Test 5 different style prompts on it
- See which version looks best
- Use that style for your next batch of content

Start with content you already have. Transform it. See what's possible.

The Reality

Video content performs better than static images across every platform. Everyone knows this. But most businesses don't create enough video because editing feels hard.

Meta just removed that barrier. Professional-looking videos are now as easy as choosing a filter on Instagram.

Your competitors will either embrace this or ignore it. The ones who embrace it will flood platforms with high-quality video content, whilst others are still overthinking it.

DM me "Video AI" if you want help identifying which video styles work best for your industry and building a content system around this tool.

The tools are free. The question is whether you'll use them before the price goes up and competition catches on.

01/12/2025

Google Just Made Your Competitors' Best Ads Available to You

Google dropped primary Demand Gen updates in November. One feature changes everything.

You can now see what's working on Meta, TikTok and Pinterest. Then adapt it for Google.
The Four Big Updates

1. AI Creates Multiple Versions Automatically

Upload one creative. Google's AI generates variations and serves the best-performing version to each audience.

2. See What's Working on Other Platforms

Google integrated Pathmatics into Demand Gen. See top performing creative from Meta, TikTok and Pinterest.

Identify successful strategies. Adapt winning concepts. This was previously available only through expensive tools. Now it's built into Google Ads.

3. Proper A/B Testing

Compare creative variants scientifically. Know when results are significant. Automatically roll winners into campaigns.

4. Better Brand Safety

Enhanced controls for Discover feed. Exclude content categories. Better visibility into ad placement.

Why Pathmatics Integration Matters

Previously, understanding cross-platform creative required expensive tools or agency access.

Now it's built into Google Ads, for free. Small businesses get the same insights as enterprise brands.

What This Means

You don't need huge creative budgets. AI multiplies your assets.
You can learn from competitors. See what works across platforms. Adapt the winners.
Testing becomes scientific, not guesswork.

Your Action Plan

- Check Pathmatics access in your Demand Gen campaigns
- Look at the top-performing creative in your industry
- Identify patterns in what works
- Create assets based on those patterns
- Let Google's AI optimise

The Reality

Creative development just got faster and cheaper. Competitive intelligence just became democratised.

Winners will be those who spot what's working and adapt fastest, not those with the biggest budgets.

DM me "Demand Gen Creative" if you want help identifying winning patterns and building campaigns that scale.

Stop creating in the dark. Start with proven winners.

28/11/2025

5 Things That Will Separate Winners from Losers in Social Marketing This Year

Most social marketers are still doing things the 2023 way. The market has moved on.
Here's what's actually working in 2026.

1. AI Is No Longer Optional

82% of marketers report productivity gains from AI. But most are still treating it like an experiment.

What's Working: Predictive analytics that forecast campaign performance. Automated content creation at scale. AI-driven ad targeting that finds customers you'd miss manually.

The Shift:

Stop testing AI. Start integrating it into daily workflows. It's not a novelty anymore, it's infrastructure.

2. Influencer Marketing Goes Full Funnel

Budgets are increasing because creator content is driving actual purchases, not just awareness.

What's Working:

Macro influencers for reach at the top of the funnel. Micro influencers for trust and conversions at the bottom.

The Shift:

Stop treating influencers as one-off campaigns. Build long-term partnerships that move people through the entire buying journey.

3. User-Generated Content Is Still Underused

Most marketers know UGC is critical. Few are actually scaling it systematically.

What's Working: Systems for collecting reviews. Processes for sourcing customer social posts. Structured programmes for turning customer stories into content.

The Shift: Stop hoping for UGC. Build systems that generate it consistently.

4. Short Form Video Still Dominates

Short-form video remains the top-performing content format across every platform.

What's Working: Video supported by automation tools. Strong analytics to understand what performs. Consistent output rather than occasional viral attempts.

The Shift: If you're not video-first in 2026, you're already behind.

5. Teams Are Burning Out

Social teams are lean. Workloads are increasing. Burnout is rampant.

What's Working: AI-enhanced workflows that reduce manual work. Better processes instead of bigger teams. More intelligent systems, not more headcount.

The Shift: Stop trying to do more with the same resources. Start working smarter with automation.

The Reality

The marketers winning in 2026 aren't doing more. They're doing things differently.

They've adopted AI deeply. They've scaled UGC programmes.

They've invested in long-term influencer relationships. They're video first. And they've built processes that reduce burnout.

Your competitors are already making these shifts. The question is whether you're adapting or stuck in old patterns.

DM me "2026 Strategy" if you want help auditing your current approach and identifying which of these five shifts you need to prioritise.

The game has changed; it's time to change with it.

26/11/2025

Meta Just Turned On AI Targeting By Default (And You Might Not Have Noticed)

Meta quietly changed how ad campaigns are built. Advantage Plus features are now turned on automatically when you create new campaigns.

Not optional. Not a separate choice. Just on.

What Changed

Previously, using Advantage Plus was a specific option you had to select. Now Meta is building it directly into the standard campaign creation process.

When you set up a new campaign, Advantage Plus is automatically active for:

Audience targeting
Ad placements
Budget allocation

You can turn it off. But it defaults to on.

Why Meta Is Doing This

Their AI tools are driving better results. Meta's data shows:

- 4x more efficient at driving ad performance
- 2x more effective at improving overall campaign performance
Video watch time up 20% year over year due to AI recommendations

Brands using AI targeting are seeing significant performance increases. So Meta is making it harder to avoid.

The Opportunity Score

Meta now gives your campaign a 0 to 100 score showing how well it's set up for maximum performance.

This score is based entirely on how much you're using Meta's automated optimisation tools. The more AI features you activate, the higher your score.

It's Meta's way of pushing you toward full automation.

Should You Fight This or Accept It?

Here's the reality. Meta has data on over 3 billion users. Their AI can predict behaviour patterns you'd never spot manually.

The system is 4x more efficient than manual targeting. Brands are genuinely seeing better results.

But it requires trust. You're giving Meta's algorithm control over who sees your ads, where they appear, and how your budget is spent.

What This Means for Advertisers

Control Is Disappearing:

Manual audience building. Specific placement selection. Detailed budget allocation. All being automated by default.

Results Are Improving: If you let go and trust the AI, performance genuinely improves for most campaigns.

Early Adopters Win: Brands embracing automation now are seeing gains. Brands fighting it are losing ground.

Your Action Plan

Check your recent campaigns. Is Advantage Plus already turned on?

Look at your Opportunity Score. Where does Meta think you're leaving performance on the table?

Test one campaign with full automation. Compare results to your manual approach.

Stop fighting the algorithm if the data shows it's working.

The Reality

Meta is systematically removing manual control from ad campaigns. This isn't slowing down. It's accelerating.

You can resist and keep doing things manually. Or adapt and use the tools that are actually delivering results.

Your competitors are already testing this. The question is whether you're keeping pace or falling behind.

DM me "Plus" if you want help auditing your campaigns and understanding what these automation changes mean for your ad performance.

The platform has evolved. Your strategy needs to as well.

24/11/2025

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗕𝗿𝗼𝗸𝗲𝗻? (𝗠𝗼𝘀𝘁 𝗗𝗼𝗻'𝘁 𝗘𝘃𝗲𝗻 𝗞𝗻𝗼𝘄)

If you run a Shopify Plus store with Google Ads or Analytics, your tracking might already be broken.

The deadline passed. And most merchants didn't even know it was coming.

𝗧𝗵𝗲 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗧𝗵𝗮𝘁 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝘀𝘀𝗲𝗱

Shopify Plus merchants: August 28, 2025 (this has already passed).
All other merchants: August 26, 2026 (you still have time, but barely).

If you're on Shopify Plus and haven't migrated, your conversion tracking on the Thank You and Order Status pages might already be broken, resulting in no purchase data. No attribution. You're advertising blind.

𝗪𝗵𝗮𝘁'𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴

Shopify is killing legacy methods like checkout, Liquid and additional scripts that most merchants use to install Google tags.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗮𝗴𝘀 𝗹𝗶𝘃𝗲 𝗶𝗻 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗽𝗹𝗮𝗰𝗲𝘀, 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗳𝗳𝗲𝗰𝘁𝗲𝗱:

- Checkout .liquid (Shopify Plus only)
- Order status page additional scripts
- Custom pixel setups
- Legacy Google Analytics in Online Store > Preferences

𝗧𝗵𝗲 𝗙𝗶𝘅: 𝗚𝗼𝗼𝗴𝗹𝗲 & 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗽𝗽

Shopify and Google built a new app specifically for this. It's now the official way to handle Google Ads, Analytics, YouTube and Merchant Centre tracking.

𝗪𝗵𝘆 𝗺𝗶𝗴𝗿𝗮𝘁𝗲 𝗻𝗼𝘄 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘄𝗮𝗶𝘁𝗶𝗻𝗴:

No Code Required: Direct integration with all Google platforms. No manual tag installation.

Future Ready: Works with Shopify's new checkout system.

Better Performance: Unlock Enhanced Conversions and Customer Match automatically.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄

Google Tag Manager isn't supported: If you're using GTM, you'll need to move tags out of containers for full compatibility.

Custom Pixels Are Unreliable: Google can't guarantee their performance. The official app is the only reliable option.

Data Loss Risk: If you didn't update Analytics tags before February 2nd, Shopify converted them to custom pixels. This causes inaccurate data.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆

This deadline has already passed for Plus merchants. If you haven't migrated and you're on Shopify Plus, check your tracking immediately.

For non-Plus merchants, you have until August 2026, but don't wait. The migration takes time to set up and test properly.

Most Shopify merchants don't even know this happened. They're running ads with broken tracking and wondering why performance suddenly dropped.

𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻

If you're on Shopify Plus:

1. Check if your conversions are tracking right now
2. Download the Google & YouTube app immediately
3. Follow the migration process urgently
4. Test that conversions are tracking properly
5. Remove old tags once the new setup works

I𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗼𝗻 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗦𝗵𝗼𝗽𝗶𝗳𝘆:

Don't wait until August 2026. Migrate now, whilst you have time to test properly.

21/11/2025

You're Losing Customers Before They Even Search for You

Most businesses only advertise when someone's actively searching. By then, they've already considered three competitors.

You're showing up too late.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

People scroll YouTube, browse Gmail, watch shorts before they ever search. By the time they hit Google, they already know which brands they trust.

If you're only running search ads, you've missed the entire discovery phase.

𝗪𝗵𝗮𝘁 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 𝗗𝗼𝗲𝘀

Google Demand Gen puts your brand in front of people before they even search. YouTube, Gmail, Discover.

Search captures existing demand. Demand Gen creates it.

𝗧𝗵𝗿𝗲𝗲 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗪𝗼𝗿𝗸

1. Visual Creative: Grab attention in three seconds. Test different formats.

2. Smart Audiences: Match message to journey stage. Separate remarketing from prospecting.

3. Patient Testing: Give campaigns 60 to 90 days. Results compound over time.

𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗤𝘂𝗶𝘁

They expect the search campaign ROAS immediately. They use last click attribution. They quit after 30 days.

Brand awareness needs time.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆

YouTube has 2.6 billion users. Brands that rely solely on search will struggle to grow.

Your competitors are building awareness whilst you wait for search intent.

DM me "Demand Gen" if you're ready to show up whilst they're discovering, not just when they're searching.

19/11/2025

Most Businesses Are Running Meta Ads Wrong (Here's the Right Way)

You don't need 50 different campaigns. You don't need complex ad set structures.

You need one consolidated Advantage Plus campaign with the right creative mix.

Here's what actually works.

The Setup Meta Recommends

One campaign. One ad set. Advantage Plus.

Then upload 20 different creatives, each with different messaging or visuals.

But here's the reality. Most businesses don't need 20. Unless you're spending serious budget, 10 to 12 creatives is the sweet spot.

The Part Everyone Gets Wrong

It's not about having more creatives. It's about having the RIGHT creatives that speak to people at different stages.

Your audience isn't all in the same place. Some are seeing you for the first time. Others are considering. Some are ready to buy.

One type of ad won't work for all of them.

The Creative Mix That Actually Converts

Top of Funnel (3 to 4 Creatives): These are for people who've never heard of you. Focus on attention-grabbing hooks, unique selling points, key features and your main offer.

Stop the scroll. Introduce the solution.

Middle of Funnel (3 to 4 Creatives): These are for people considering you but not convinced yet. Handle objections. Show social proof. Include testimonials and case studies. Build trust. Answer the "but what if" questions.

Bottom of Funnel (3 to 4 Creatives):

These are for people ready to buy but need the final push. Strong offers. Scarcity. More social proof. Clear calls to action.

Remove friction. Make buying easy.

Why This Structure Works

Advantage Plus learns which creative works best for each person. Someone seeing you for the first time gets a top-of-funnel ad. Someone who's visited your site three times gets a bottom-of-funnel offer.

The algorithm optimises automatically. But only if you give it the right mix to work with.

What Most Businesses Do Instead

They upload 10 versions of the same ad. Same message. Slightly different image or headline.

Then wonder why performance plateaus.

The algorithm can't optimise for the funnel stage if all your creatives target the same stage.

Your Action Plan

1. Audit your current creatives. Which funnel stage does each one target?
2. Identify gaps. Are you missing top, middle-, or bottom-of-funnel ads?
3. Create 3 to 4 creatives for each stage (10 to 12 total)
4. Upload to one Advantage Plus campaign
5. Let the algorithm match the right creative to the right person

The Reality

Meta's AI is incredibly powerful. But it needs variety to work correctly.

Give it 10 creatives that all say the same thing, and it can't do much. Give it 10 creatives covering different funnel stages, and it becomes a conversion machine.

Your competitors are probably still running separate campaigns for cold, warm and hot audiences. You can do it all in one campaign if your creative mix is right.

17/11/2025

Meta Just Graded Your Ad Account (And Most Businesses Are Failing)

Meta dropped a significant update this quarter. They're now scoring your ad account on a scale of 0 to 100.

It's called the Opportunity Score. And it shows exactly where you're leaving money on the table.

Heading into Christmas, this matters more than ever.

What Meta's Opportunity Score Actually Is

Meta analyses your campaigns, ad sets and ads. Then it grades how well you're following their optimisation recommendations.

This isn't the old generic suggestion list. Meta expanded it from 14 items to over 40 personalised recommendations based on your business and objectives.

Your score shows your most significant optimisation gaps and how much potential performance you're missing.

Why This Matters for Christmas

Account Level Health Score:

You get a top-level view of where your account stands. What's working. What's broken? What needs fixing before Christmas traffic hits?

Prioritised Recommendations:

Each recommendation has a point value showing its estimated impact. Meta tells you exactly which fixes will improve performance the most.

Direct Fix Paths:

If something needs changing, Meta links you straight to where you fix it in Ads Manager. No hunting around.

Personalised to Your Business:
Your score is based on your business type, campaign structure, objectives and historical data. Not one size fits all.

The Reality Check

A high opportunity score doesn't guarantee performance. It shows how aligned your account is with Meta's best practices.

Ex*****on, creative and offer strategy still determine results.

But here's the opportunity. Clean up your optimisation gaps now and you'll see faster learning, more stable delivery and stronger performance when Christmas auction pressure increases.

What Smart E-Commerce Brands Are Doing

They're auditing their opportunity scores now, identifying gaps, and fixing them before Christmas.

When ad costs spike in December, they'll have optimised accounts ready to perform.

Others will be scrambling to fix fundamental issues whilst costs are highest.

We're Using This to Prepare E-Commerce Accounts

We're already auditing and optimising e-commerce accounts using the new Opportunity Score before the Christmas surge.

Finding the gaps Meta identifies. Prioritising fixes based on impact. Getting accounts ready to scale when it matters most.

DM me the word "Score" and I'll walk you through what your opportunity score means and how to act on it before Christmas hits.

Don't wait until December to find out your account isn't ready.

14/11/2025

If your Black Friday ads don’t stop the scroll in one second, it won’t matter how good your product is.

This is the part most eCommerce brands miss.
Your creative is not the hook.
Your copy is not the hook.

The offer is the hook.

And during Black Friday, your offer has to work harder than at any other time of the year.

Here’s what high-converting BFCM offers have in common:

Instant clarity
People should understand the value the moment they see the ad.

“40 per cent off today only” beats “up to 40 per cent off selected items.”

Clarity always wins the auction.

Visible value

- Make the savings feel tangible.
- Show the price before, the price now, and the real difference.
- The more concrete the value, the higher the conversion rate.

Real urgency

- Black Friday shoppers move fast.
- They buy because they feel the window closing.
- Your offer should make waiting feel expensive.

Authentic scarcity

- Limited stock, limited time, restricted access.
- Not fake pressure. Real constraints that give people a reason to act now.

Here is the truth most brands overlook:

During BFCM, you are not competing on ads. You are competing on offers.

Your angle, your hook, and your creativity only exist to amplify the strength of your offer.
If it does not feel unmissable, shoppers will scroll to the next brand that makes buying easier.

This is why the most innovative brands start building and testing their offer strategy early.
They know the offer drives the click, and the click drives the sale.

We are helping eCommerce brands refine their Black Friday offer so their ads do not just get attention, they convert it.

DM me the word Offer and I will show you what a high-performing BFCM offer looks like for your brand.

12/11/2025

Most Brands Will Lose Money on Black Friday Because Their Offer Is Wrong

Whilst you're still deciding on your discount percentage, your competitors are testing offers that make people feel like they'll miss out.

By the time Black Friday arrives, they'll be scaling proven winners. You'll be hoping yours works.

Every Brand Offers Discounts. Winners Offer Strategy.

20% off? 30% off? Everyone's doing that.

The brands that sell out know how to build offers that feel impossible to scroll past.

Here's what separates good Black Friday offers from great ones:

Clarity Wins:

Your offer should be understood in one second. "Buy 2, Get 1 Free" destroys "33% off bundles" every single time.

If customers need to do maths, they scroll away.

Stack the Value:

Discounts alone don't create urgency. Add layers. Early access. Free shipping. Limited bonuses. Gift cards for the next purchase.

Stacking makes it feel exclusive, not just cheaper.

Build Scarcity:

Deadlines, limited stock, and first access lists. Give people a reason to buy now rather than wait.

Make It Consistent:

Your offer should be the hero across every channel: email, ads, landing pages, SMS.

Repetition drives recall. Recall drives clicks.

Here's What Most Brands Miss

Your offer IS your ad hook.

If it doesn't make people feel like they'll miss out, no creative or campaign setup will save you.

Great ads with weak offers get clicks but no sales. Great offers with average ads still convert.

The Brands Winning Black Friday Already Know This

They've locked in their offer. They're testing it now. They're building audiences around it.

When Black Friday hits, they're scaling and not guessing.

We Build Offers That Convert Before Black Friday Starts

We're working with e-commerce brands to structure Black Friday offers that don't just get clicks. They get sales.

Offers people understand instantly. Offers that create urgency. Offers that stack value so high, scrolling past feels like losing money.

We test them now. Refine them. Build audiences around them. So when Black Friday arrives, you're scaling proven winners.

Not hoping your discount is good enough.

Your Black Friday Success Is Being Decided Right Now

Your competitors are locking in their strategy. Testing their offers. Building momentum.
If you're still "figuring it out," you're already behind.

DM me "Offer Strategy" now, and I'll show you precisely what a conversion-ready Black Friday offer looks like for your brand.

Stop guessing. Start winning.

GoSocial

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