11/08/2026
Not the button when you want to leave being the size of a sesame seed…
That's probably a dark pattern: design that makes the easy thing hard when it's not in the company's interest.
🚩 Extra steps
🚩 Fake urgency
🚩 Maze-like navigation
🚩 Disguised advertisement
The Digital Services Act (DSA) is helping tackle these practices by prohibiting designs that distort or impair people's ability to make autonomous and informed choices online.
If users need a treasure map to unsubscribe, it's probably a deceptive technique, not a design flaw.
Read more here: link.europa.eu/mDgPry