10/09/2026
Is Using AI Damaging Your Business? Here's what your customers think...
Your customers don't think your AI poster or AI written captions are cool. In fact, they think it's 'lazy' and some even associate it with being a scam.
Okay, we're not saying you shouldn't use AI, you should. BUT, it's important to remember that your competitors have access to the same tools. Use it as a tool to speed things up, not to replace what makes your brand you.
Here's our tips on using AI without losing your personality:
🧠 1. Use Your Imagination, not AI's
Use it to generate ideas, research, brainstorm and speed up the boring or time consuming stuff, but use your own imagination and creativity to make the decisions.
✏️ 2. Give AI Your Brand to work with
If you use a generic or basic prompt, you'll get a generic result that looks the same as everything else. Give AI your brand guidelines, your brand tone of voice and tweak outputs to match your personality and experiences.
🥱 3. AI fatigue is very real
Potential customers are already fed up of seeing and reading the same things over and over. Ask yourself, would seeing the same style AI graphic catch your attention or would you scroll past it?
👉 4. Being you is more important than trying to look 'cool' or 'perfect'
People buy from people. Customers would probably rather see a real photo or video of you telling real stories, than seeing a graphic they've already seen another business post.
❓ 5. Ask yourself: "Could my competitor post this?"
If the answer is yes, then you've probably got more work to do. Make it more you.
Remember that AI is a tool and it's not a replacement for your own personality, creativity and experience. It's more important than ever to stand out by being you.
