01/05/2025
The biggest myth about Social Media Management is that itâs JUST posting content.
Upload a pretty photo and youâre good to goâŠHow hard can it really be?!
Well if just posting was all it took, everyone would be booked out by now wouldnât they đ€Ș
Posting is actually the easiest part and before anything even goes live, a social media manager is:
â Planning your content around a long-term strategy that fits your brand and your goals.
â Writing impactful copy thatâs optimised to reach the right audience.
â Analysing the performance of your existing content so they can refine it if needed and test out new ideas.
Full social media management can also involve customer service (replying to DM's etc), building connections through engagement, constantly adapting to algorithm updates and providing reports to show you whatâs workingâŠitâs heavy stuff!
And thatâs not all. BEFORE all of that, the real groundwork happens starting with deep research into your business, competitors, audience, and a full platform audit.
The real work is in how you position yourself and create content that leads people to your offers without sounding like a broken record!
The goal of everything we do is to make sure your brand stays visible, relevant, and consistently growing.
See, I told you itâs more than âjust postingâ đ
What do you think is harder, posting consistently or creating content that actually converts?!