Boost Digital Marketing

14/07/2021

09/06/2021

Is your menu getting a post lockdown revamp or maybe some summer specials? here's a quick content idea! 👇

Create some promo posts to show your followers what they can look forward to! Take the time to get some great shots of each dish and draft a tasty caption to let everyone know what's involved and start to get your audience excited (and hungry!). 👀🍔

This strategy is useful for both your usual and new customers. Regular customers may be hesitant to order something new on the menu, but seeing what it looks like will entice them to try it out. It will also inspire new customers to come by and order the item if it’s a unique dish that they can’t get anywhere else!

We’d recommend spreading these posts out to give each dish the attention it deserves rather than creating one big carousel post with a text wall which is more likely to be scrolled over. Also consider creating a theme to make these posts stand out more on your feed, think brighter and lighter colours, a new filter or shooting outdoors vs indoors. Customers can get used to seeing your brand so slight alterations (whilst still being in keeping) are much more likely to get their attention! 🙌

04/06/2021

An easy way to generate more content and build stronger relationships with your followers is to reward posts from your customers! 🏆

Try running a contest to encourage customers to post pictures of your food and offer prizes for categories like the most liked picture, a regular poster or most creative picture. You can also reward followers who interact with your posts frequently or give people who post about you on their own accounts a discounted meal or a free item every so often. 🍔

The goal of this Instagram marketing strategy is to increase the number of followers posting on your behalf. Not only will this help you reach a much larger audience without putting much extra work in, but it also grows these relationships and gives you a chance to reach out and reward customers for their loyalty.

21/05/2021

Instagram Story tip to boost engagement and help you reach more people! 👇

‘This or That’ style stories are definitely having a moment and are a great way to show the Instagram algorithm that your account is growing, providing content which people are interested in and to give you more exposure in the long run.

Creating one is super simple, all you need to do is gather some contrasting photos, think about pitting parts of your menu against one another, like one of life’s greatest questions ‘mac’n’cheese or skin on fries’ as a side. Ideally you want enough content to fill between 5 and 10 stories, once you have that you’re ready to start!

Load up the stories screen and choose your background, we recommend something plain so it doesn’t distract to much from the images. Once that’s done hit the stickers button and scroll until you see the photo option, it’s a small circle next to the camera sticker. When it pulls up your camera roll select the first image you want to use. Repeat this step again whilst on the same story and you will now have to images. Arrange them in a way where it’s easy for your followers to both options then open the sticker menu again and select the poll option. Place your poll in the middle of both images with either arrows or a name so people know which to vote for and boom, you have yourself a This or That story!

These stories take a short amount of time to put together and will help your posts this week reach a much larger audience. Leading to more likes, comments follows and hopefully bookings! 🚀

17/05/2021

It's a big day for hospitality and we couldn't be more excited! 🙌

Our clients have been incredibly agile and resilient in the face of the adversity this past year has thrown at them. We can't wait to for this next step towards normalcy and wish them the very best for today! 🥂

14/05/2021

Our next tip in the Al Fresco Series is the perfect way to boost bank holiday business. 🚀

The name of the social game has always been about exposure, as the further your posts reach the more likely you are to grow your platforms and your business. One way to do this is by running a tag and share offer. 🍻

Try leaving little signs dotted around on tables or by the entrance offering a small discount or freebie if customers post on their stories and tag your venue. This is a super effective way of getting the word out about your business and showcases how popular it is to people in your area.

Not only is this an easy win as the marketing aspect is taken care for you, but we find peer reviewed content always does well and is guaranteed to boost your reach and bag you some extra bank holiday bookings. 🙌

13/05/2021

We’ve said it before and we’ll say it again, the importance of food bloggers is not to be underestimated! Building relationships with local foodies has been a huge part of our pandemic marketing strategy for our clients and has helped hugely when it comes to boosting those all-important takeaway orders. 🥡

Food bloggers are easy to find, easy to contact and usually eager to work with you. A single post from a decent sized blogger can bring massive exposure, so ideally you want to connect and engage with as many bloggers as possible to maximise your influence over the local food scene. 🍣

Once you’ve upped your foodie following, get in touch with some you like the look of and have them come try out your al fresco offering and ask them to share the experience with their followers. This is a fantastic way to reach thousands of hungry followers in your area and market to them in an authentic manner which is much more likely to bag you some business.

Bonus tip: Remember to ask for permission to re-use the images and videos to maximise the opportunity! 🚀

28/04/2021

This week we’ve been focusing on helping our Welsh clients market their outdoor hospitality offering! ☀️🍔

As this is yet another new adaption for many hospitality businesses, we thought we would share some of the marketing strategies we’re using to help our restaurants get ready and make the most out of the opportunity! 🙌

We'll be sharing our Al Fresco Series daily across our socials and hope it will help out fellow independents, so watch this space! 🚀

22/04/2021

Looking for some clever graphics to spice up your feeds and get some extra orders in this weekend? You’ve come to the right post! 🚀

A quick scan of our IG feed will show you that we’re big into design here at Boost and it’s one of our favourite tricks up our sleeve when it comes to grabbing your follower’s attention, shaking up your content and of course… bagging some extra business! 💸

This is usually only a service we offer within our social bundles, but for a limited time only we’ll be accepting design work. So whether you’re after some branded highlight covers, animated stories or eye catching posts, get in touch and we’ll take care of the rest!

We may even through in a cheeky social media discount for you whilst we’re at it. 👀🙌

15/04/2021

Hi Facebook! 👋

We’re Boost Digital Marketing, an independent social media marketing company specialising in hospitality! 🚀

From content creation to review responses we manage your online presence to make sure you’re always putting your best digital food forward.

Interested in taking your social media to the next level? Get in touch 👇

📲 07765591184
🖥 boostdigitalmarketing.co.uk