ELM Consulting

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Grow with ELM | Emma Louise Mulcrow
Helping businesses grow 🌱
Digital services, growth strategies, coaching, professional branding, online & social media support.

Pause • Reflect • Release. A portal to a new beginning.Today is a day of powerful energy. In numerology, the 9/9 portal ...
09/09/2025

Pause • Reflect • Release. A portal to a new beginning.

Today is a day of powerful energy. In numerology, the 9/9 portal marks a period of completion, transformation, and new beginnings. As the numbers of 2025 individually add up to 9, this energy is even more potent.

Just as the seasons shift from the abundance of summer to the preparation of autumn, this is a time for us to get rid of the old and make space for the new.

Take a moment today to:
• Pause and breathe.
• Reflect on how far you've come.
• Release what no longer serves you—the self-doubt, the old habits, the stagnant ideas.

This isn't about dreading the end of summer or the business challenges ahead. It's about recognising that you have the power to create your own new beginning.

What are you ready to release to make way for your next chapter?

AI is here. Should we be scared? 🤖 I say no!It's time to embrace it as your new marketing bestie. This carousel breaks d...
27/08/2025

AI is here. Should we be scared? 🤖 I say no!

It's time to embrace it as your new marketing bestie. This carousel breaks down 5 ways AI can make your life easier and keep you focused on what really matters.

From getting past writer's block to using data to make smarter decisions, AI is a powerful sidekick that gives you more time to connect with your audience as a human.

The key is to remember that AI is a tool. You are the genius behind the wheel. Use it wisely, add your own personality, and never let it replace your authentic voice.

Want my free guide? Comment 'GUIDE' below and I'll send you the link!



The rise of AI tools is making graphic design more accessible for businesses, but it's also sparking a debate about bran...
22/08/2025

The rise of AI tools is making graphic design more accessible for businesses, but it's also sparking a debate about brand authenticity. While AI is great for efficiency, the risk of brand homogenization is real. A strong digital strategy should always prioritize human creativity and a unique voice to ensure your brand stands out.

https://www.linkedin.com/pulse/ai-generated-art-hurting-your-brands-authenticity-lr7be

Beach ready at Cleopatra's Legacy CIC ⛱️👙💜
22/08/2025

Beach ready at Cleopatra's Legacy CIC ⛱️👙💜

A quiet moment to reflect on the bigger picture. ✨I've always believed that business development is a journey of persona...
21/08/2025

A quiet moment to reflect on the bigger picture. ✨
I've always believed that business development is a journey of personal growth. The goals we set for our companies often mirror the dreams we have for ourselves, but it's okay and completely normal to revise your priorities along the way.

As an entrepreneur, your journey isn't a straight line. It's about regularly checking in to see if your vision still fits your reality and having the courage to make the necessary adjustments to refocus your goals.

If you've been feeling the need to take a step back and realign your business with your personal vision, you're not alone. I'd love to hear your thoughts on this. Let's start a conversation about what growth looks like for you.

The head of Instagram has recently said that hashtags are not as important to a post's success on the platform, and I wa...
20/08/2025

The head of Instagram has recently said that hashtags are not as important to a post's success on the platform, and I wanted to share my thoughts on this. 🤔

It seems to be all about AI-driven content and organic engagement these days, which might be why hashtags are now less favored. Hashtags can sometimes show your content to an audience that isn't truly aligned with your brand, even if they follow that specific tag.

For me, success has always been about focusing on quality over quantity. Here's what I believe is key to a truly optimised Instagram strategy:

1️⃣ Be Strategic with Your Content: Ensure every post aligns with your brand pillars and meets a purpose.
2️⃣ Master the Caption: A strong caption with a clear call to action is crucial for driving real engagement.
3️⃣ Review Your Analytics: Use Meta Business Suite to understand what's working and what isn't. What performs well on Instagram might be different on Facebook, and your data holds the answers.
4️⃣ Utilise New Features: Stay updated! Make sure you're using all the latest functionality, such as new Reels edits and effects. If your app gets glitchy, it's a good sign it needs an update to get you access to the newest features.🤖

So while the role of hashtags may be evolving, there's so much more you can be doing to ensure your content is seen by the right people and that your Instagram is fully optimised.

What are your thoughts on this? Let me know in the comments! 👇

Feeling overwhelmed by social media? You're not alone.Let's bust a myth right now: You don't have to post for the sake o...
19/08/2025

Feeling overwhelmed by social media? You're not alone.

Let's bust a myth right now: You don't have to post for the sake of posting. In fact, one quality, intentional post can do more than ten without a purpose.

If you're struggling to grow your social media or feel lost in the process, send me a DM. I can share some initial tips to help you find your focus and create a strategy that actually works for you.

Hello, August! 👋 It's hard to believe it, but I'm 18 months into my journey with Elm Consulting! 🎉It's a journey I'm sti...
01/08/2025

Hello, August! 👋 It's hard to believe it, but I'm 18 months into my journey with Elm Consulting! 🎉

It's a journey I'm still navigating alongside my full-time job, my home life, and all the things that make life, well, life. It gets hard, but nothing in life worth having comes easy.

For many small businesses, August can feel like a mid-year crossroads. The school holidays are here, but so is the reality of the financial year. With rising costs and global uncertainty, it's easy to feel like you're in this boat alone. But you're not.

That's why I'm excited to announce the launch of a new Small Biz Support Group! This will be a small, focused community to help us all navigate these challenges together.

What you'll get for a small monthly fee:
• A private WhatsApp group for peer support.
• An Elm Cheerleader network to engage with and share each other's posts.
• Access to monthly meet-ups (optional).
• The chance to book discounted, focused 1-hour consultancy sessions with me.
• Special rates on basic social media templates.

Let's turn uncertainty into a shared strength and keep growing. If you're interested in being part of this, comment "AUGUST" below and I'll send you the details!

Sharing a few photos of memories in August, travelling, sunshine, chilling on the balcony with my dog and enjoying the blooms 🌺

Design & print services by .consulting In today's digital world, there's still undeniable power in a beautifully designe...
31/07/2025

Design & print services by .consulting

In today's digital world, there's still undeniable power in a beautifully designed and professionally printed piece. At Elm Consulting, we help businesses create that lasting impression with our bespoke design and print services.

Whether you need a punchy single-sided handout, a detailed double-sided leaflet to convey key info, or a multi-page booklet to tell your brand's full narrative – we guide you from initial idea through to the finished product.

Check out some examples of how we've helped others bring their ideas to life. Ready to see your vision in print?

Get in touch today!

Business is about people. It's not about profits (well it is) but to get there you need customers, and you can't get the...
28/07/2025

Business is about people. It's not about profits (well it is) but to get there you need customers, and you can't get there if you don't get people.

Meet Tracey, the owner of who has been working in her industry for DECADES.

For those who know, I have an employed job in Gravesend and met Tracey from browsing in her shop. We got chatting and she made me feel so comfortable. Fast forward to another conversation when we discovered a mural friend, my client who have also been in business for decades.

I adore Tracey for her. She just has the most welcoming and heartfelt way about her. Everyone who walk in her shop is treated with the same care and love. We've chatted about social media and business with a few hints here and there, but have said for a while 'lets meet up' - well today was that day.

The date was set, all we need to know now was is it rose or white 🍷 as we chatted over business, strategy and life for 3 hours. I've learnt so much more about Tracey this evening which confirms everything I suspected anyway, she loves people - helping people.

Business is hard and to hear how she has navigated challenges over the years just is testament to that core principle of people. When it comes to marketing, anyone can take a pretty pic and edit a nice advert, but it's the story behind the scenes that counts. I can't wait to share more of Tracey's stories. Watch this space 🩷💞

❤️

25/04/2025

If you ask yourself this question then stay to the end to find out why. I think social media management is a key part of digital marketing, but you shouldn't do either in isolation.
..so if you're a small business in Medway looking to boost your brand online, hey! I'm Emma from Elm Consulting. Let's chat over coffee at my Social Saturday meetups.

My camera roll is full of blossom 🌸 this year feels even more vibrant than previous years. I can't help but stop and adm...
23/04/2025

My camera roll is full of blossom 🌸 this year feels even more vibrant than previous years. I can't help but stop and admire it. This quote resonates with how I'm feeling.

"Cherry blossoms remind us to live in the present and appreciate the beauty around us." — Anonymous

In the chaos of daily life, let's steal those micro moments to pause. Just a few deep breaths in, glance up at the sky and absorb the nature all around.


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